Ashley Routson

Current

• Associate Knowledge Planner & Public Relations Coordinator at Young Isaac

Past

• Managing Partner at The Northstar Cafe
• Assistant Swim Coach at Minisink Valley Aquatic Club
• Substitute Teacher at Valley Central School Districts

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Education

• The Ohio State University

Recommended

1 person has recommended Ashley

Connections

183 connections

Industry

Marketing and Advertising

Ashley Routson’s Summary

Knowledge Planning is a multi-dimensional discipline that aligns business goals, current business challenges, and consumer insights into an actionable solution born from industry and consumer research. The discipline retrieves inspiration from psychology, anthropology, history, marketing research, sociology, creative writing, business administration, brainstorming, current events, and conflict-resolution. Original and innovative thinking and the application of it is the most valuable thing a Knowledge Planner can bring to an account and the creative.

Ashley Routson’s Experience

• Associate Knowledge Planner & Public Relations Coordinator

  Young Isaac

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  September 2007 — Present (1 year 2 months)

  *Built the agency's Account Planning department from the ground up
  *Founded and served as sole writer and editor of agency newsletter
  *Researched emerging trends/ industry trends/ consumer trends
  *Collected and analyzed data from primary and secondary research
  *Implemented research data into strategy and planning tactics
  *Educated Account Service on market trends and consumer insights
  *Educated agency, clients and potential clients on social media technologies and interactive trends
  *Assisted new business development through research and lead generation
  *Facilitated creative brainstorms
  *Experienced writing press releases
  *Served as cultural steward and networker
  *Organized and executed social events

• Managing Partner

  The Northstar Cafe

  (Privately Held; 11-50 employees; Restaurants industry)

  August 2006 — August 2007 (1 year 1 month)

  * Staff Recruitment/Hiring/Training/Development/Motivation
  * Problem Solving / Troubleshooting
  * Inventory Management/Ordering/Profit and Loss Analysis

• Assistant Swim Coach

  Minisink Valley Aquatic Club

  (Privately Held; 1-10 employees; Sports industry)

  January 2006 — July 2006 (7 months)

  * Instructed Swimming Technique to Athletes
  * Created & Conducted Swim Practices/ Competitions

• Substitute Teacher

  Valley Central School Districts

  (Educational Institution; Education Management industry)

  February 2006 — June 2006 (5 months)

Ashley Routson’s Education

• The Ohio State University

  BA, Psychology, Criminology, 2001 — 2005

  * Graduated Cum Laude
  * Big Ten Scholar Athlete Award 2002, 2003, 2004, 2005
  * Ohio State Scholar Athlete Award 2002, 2003, 2004 ,2005
  * Most Improved OSU Female Swimmer 2002
  * Buckeye Power Club Award 2003

  Activities and Societies:

  .
  * Mortar Board Senior Honorary
  * Ohio State Varsity Swimming & Diving
  * Ohio State Varsity Rowing
  * Student-Athlete Advisory Board, Marketing Chair
  * Romophos Sophmore Honorary, Social Chair
  * Bucket & Dipper Junior Honorary
  * National Society of Collegiate Scholars
  * Golden Key International Honor Society
  * OSU Swing Club
  * Intramural Ice Hockey

Additional Information

Ashley Routson’s Interests:

Thinking. Writing & reading. Learning & teaching. Listening & talking. I love people. I love food. I love wine.

Ashley Routson’s Contact Settings

Interested In:

• career opportunities
• job inquiries
• expertise requests
• reference requests
• getting back in touch