Director of Marketing at Wise Bread
- Newport Beach, California (Orange County, California Area)
- Marketing and Advertising
Ashley Jacobs's Overview
- Director of Marketing at Wise Bread
- SAT Reading/Writing Tutor at Undergrad Industries
- Editor of Cash Flow Sherpas and Product Marketing Manager at GreenSherpa
- Marketing Intern at GreenSherpa
- Communication Peer Advisor at UCSB
- Cashier at Marina Boat Rentals
Ashley Jacobs' Summary
Over four and a half years of marketing, writing, and editing experience. Skilled in social media marketing (especially Twitter and Facebook), blog editing and writing, blog and company promotion, partnership building, managing editorial calendars and writers, assisting in product creation, providing input on product redesign, and assisting with fundraising.
Over three years of customer service experience. Skilled in building relationships with customers, managing reservation schedules, assessing and meeting customer's needs, and balancing daily financial reports.
Eleven months of academic advising experience. Skilled in assessing students academic progression, assisting students in establishing achievable academic goals, maintaining and managing files, and monitoring academic progress.
Skilled as a team leader and team member, able to work efficiently in both team and independent settings.
Proficient in team building, able to train new hires and create more efficient work environments.
Ashley Jacobs' Experience
Director of Marketing
Privately Held; 11-50 employees; Publishing industry
January 2011 – Present (3 years 9 months)
(Formerly the Community Coordinator, Social Media Manager, Frugality/Career/College Finance Writer, and Links Editor)
Responsible for managing Wise Bread’s Facebook, Twitter, LinkedIn, and G+ accounts. In charge of hosting and monetizing the weekly #WBChat on Twitter. Tasked with working with sponsors including Visa, Amex, Ally, Experian, and more to create successful chats to help them achieve their campaign goals. Achieved a 92% success rate on getting sponsored tweetchats trending organically on Twitter in the US with an average reach of 202,000 and 3.1 million impressions.
Was a co-presenter for the keynote presentation at #FinCon12 and discussed social media trends and best/worst social media practices. Was also featured as an expert and spoke on a panel about tweetchats at #FinCon13. Has been interviewed by blogs and radio/podcast shows including Breaking Banks, CouponPal, Microblogger and more on social media trends and best practices.
Facilitating the sales of tweetchats, sponsored posts, giveaways and large sponsorship campaigns to companies like Skype, Experian, Schwab, Home Depot, and more. Helped to land the largest sponsorship campaign in company history.
In charge of community building on Wise Bread. Worked to enhance the Top 100 Personal Finance Blog Ranking System to improve relationships with other personal finance blogs. Manages weekly contests to create a sense of community with readers and writes daily articles featuring the best finance articles from around the web. Also responsible for building relationships with bloggers on other finance sites via link exchanges.
Wrote on Wise Bread’s behalf for US News & World Report and Yahoo News and was featured on the Yahoo homepage in the United States six times and Canada twice. Wrote articles for sponsors such as Skype, Tempurpedic, T-Mobile, and Experian
SAT Reading/Writing Tutor
July 2011 – November 2011 (5 months) Newport Beach, CA
Tutoring a small group of high school students who are preparing for the SAT. Instructing them on test taking strategies and skills including reading comprehension, grammar, writing, and sentence completion. Proctoring practice SAT exams.
Editor of Cash Flow Sherpas and Product Marketing Manager
Privately Held; 1-10 employees; Accounting industry
June 2010 – December 2010 (7 months)
Editing, writing articles for, and promoting the company blog, Cash Flow Sherpas. Responsible for the addition of 5 high profile guest bloggers, writing two weekly articles for the blog, writing articles for reciprocal syndication agreements, managing the editorial calendar and team of 12 writers, building a sense of community within the blog by responding to reader comments, and creating non-content partnerships with other personal finance blog owners through banner and link exchanges.
Managing the company's social media. Responsible for increasing followers on the company’s Twitter and Facebook accounts, managing and promoting company news and blog articles on Twitter, Facebook, Digg, Delicious, Reddit, and StumbleUpon accounts, and responsible for training interns in social media marketing tasks.
Contributed to product development. Provided feedback on UI redesign, wrote content for over 53 in-app action steps, wrote 9 additional articles for additional action step guidance, wrote a 19 question FAQ page for in-app help, and researched options for in-app customer support.
Assisted with fundraising by researching and identifying over 100 venture firms with a focus in software, internet, and/or technology that invest in seed companies as well as researching and identifying over 80 angel investors with a focus in software, internet, and/or technology.
Miscellaneous tasks include identifying and contacting potential partners, distributing press releases and product updates to over 200 personal finance journalists and publications, updating venture firm, press contact, and other research databases, and researching competitor news and updates.
Privately Held; 1-10 employees; Accounting industry
December 2009 – June 2010 (7 months)
Managing and growing social media accounts (i.e. Facebook and Twitter) by keeping them up to date, using them to promote the company blog, and increasing Twitter following for the company and COO's twitter accounts by a combined total of over 10,500 followers in under 4 months.
Helping manage the company blog by editing and scheduling/posting all articles, managing the editorial calendar, contributing to the blog by writing a weekly post, and promoting the blog on various websites. Helped increase traffic to the blog by 250%. Responsible for the addition of 5 guest bloggers.
Contributed guest articles to other personal finance blogs rankings to help drive traffic to the company website and increase product awareness.
Building relationships by researching and contacting potential partners, guest bloggers, and personal finance publications/journalists.
Keeping the company up to date by researching competitors and building/growing databases of company mentions in the media and company blog placement locations.
Communication Peer Advisor
Educational Institution; 5001-10,000 employees; Higher Education industry
August 2009 – June 2010 (11 months)
Advising prospective students by scheduling appointments, running degree audits, and helping them set realistic academic goals.
Performing basic office tasks such as file management and maintenance, copying, and completing paperwork.
Marina Boat Rentals
April 2006 – July 2009 (3 years 4 months)
Built relationships with customers by assessing their needs and providing them with appropriate rental options.
Managed company time by scheduling reservations with customers in person and over the phone.
Trained new hires and created a more efficient work environment by increasing communication between employees.
Balanced financial reports by completing nightly paperwork.
Ashley Jacobs' Honors and Awards
Best Personal Finance Micro-BlogThe Plutus Awards
- October 2013
Won Best Personal Finance Micro-Blog at the 2013 Plutus Awards for managing @wisebread, Wise Bread's company Twitter account.
Ashley Jacobs' Skills & Expertise
- Social Media Marketing
- Community Building
- Product Marketing
- Online Marketing
- Partnership Building
- Online Research
- Online Product Development
- Student Counseling
- Customer Service
- Online Advertising
- Product Development
- Public Relations
- Social Media
- Press Releases
- Content Development
- SEO copywriting
- Web Content
- Content Strategy
- Copy Editing
Ashley Jacobs' Education
2008 – 2010
Graduated with Dean's Honors. Minored in Education and Applied Psychology.
Relevant courses include:
-Electronic Media Policy
-Diffusion of Innovations
-Communication and Conflict
2006 – 2008
Relevant Courses Include:
-Newswriting and Reporting
-Introduction to Business
Ashley Jacobs' Additional Information
marketing, advertising, public relations, counseling, advising, professional networking, travel, golf, social media
- Groups and Associations:
Contact Ashley for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch