Creative Director at Blast Radius
Greater Seattle Area
- Current
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- Creative Director at Blast Radius
- Past
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- Creative Director at Ascentium
- Associate Creative Director at Avenue A | Razorfish
- Senior Designer at RealNetworks, Inc.
- Principal, Creative Director at DesignGravy Inc.
- Product Designer at Microsoft
- Web Designer at Magi Group
- Interface Designer at Landor Associates
- UI Designer/Intern at CitySearch
- Education
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- Art Center College of Design
- Capilano University
- Recommended
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27 people have recommended Ashley - Connections
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239
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- Industry
- Marketing and Advertising
- Websites
Ashley Bright’s Summary
I’m a passionate, strategic minded Creative Director with over 10 years experience delivering compelling results-driven conceptual and visual solutions while holding key positions with Landor Associates, Microsoft, Razorfish, Ascentium and in my current position with Blast Radius.
My understanding of user centered design, sensitivity for the user experience and thorough knowledge of strategic business and marketing principles relative to interactive brand experiences, online advertising and marketing campaigns inform all aspects of my creative solutions. Excellent written, verbal and presentation skills ensure creative solutions shine and establish strong, trusted client relationships.
I’ve generated client solutions that span a broad range of user experiences such as the site wide redesign of AT&T’s {Cingular} consumer and business web sites, interactive point-roll advertising for Apple, a flash based kiosk demo for use in Best Buy retail stores, a global community web site for the Nintendo DS portable gaming device, an online demo for TiVo and leading edge experiences for Windows Mobile.
Clients: Apple, Best Buy, AT&T {Cingular}, Nintendo, Expedia, TiVo, Washington Mutual, Adobe, T-Mobile, Microsoft, The Seattle Times, Verizon, RealNetworks, Windows Mobile.
Ashley Bright’s Experience
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Creative Director
Blast Radius
(Public Company; wpp; Internet industry)
July 2009 — Present (5 months)
Blast Radius is a strategic interactive agency focused on a new approach to marketing that advocates moving away from interruptive traditional marketing and toward strategies that engage and create open brands.
As Creative Director for the new Seattle office I am responsible for the continued satisfaction and growth of our client accounts for Microsoft, Pemco Insurance and Starbucks, as well as establishing relationships with new clients.
In addition, I'll be ensuring that Blast becomes a recognized and valuable addition to the northwest creative community. -
Creative Director
Ascentium
(Privately Held; Marketing and Advertising industry)
March 2008 — June 2009 (1 year 4 months)
As Creative Director I establish and maintain strategic vision on e-commerce, marketing and brand experience projects for clients such as Windows Mobile, Expedia, People to People, T-Mobile, Verizon and a wide variety of groups within Microsoft. In addition, I manage client expectations, deepen our existing relationships and seek opportunities to grow our accounts.
Internally I oversee a talented and growing team of creatives, that include Art Directors, Designers, Motion, Flash and Silverlight designers as well as writers, devs and a full production team. This allows me to provide career development for direct reports and foster a culture of design and creative excellence for the organization by hosting group discussions about best practices, encouraging collaboration across disciplines and to share innovative, award-winning industry work samples.
In addition I work closely with business development to validate new client opportunities to determine if they meet our growth goals, leverage our strengths and can be adequately staffed given available resources. -
Associate Creative Director
Avenue A | Razorfish
(Public Company; 10,001 or more employees; MSFT; Marketing and Advertising industry)
May 2005 — February 2008 (2 years 10 months)
I provide leadership, career coaching and year-end reviews for the Creative and User Experience teams. I lead monthly training sessions intended to provide an overview of the creative discipline and our process to those outside the department.
I establish and maintain strategic vision on e-commerce, marketing and brand experience projects, while managing client expectations. Working closely with business development I validate new client opportunities to determine if they meet our growth goals, leverage our strengths and can be adequately staffed given available resources.
My participation in new business pitches has resulted in new client engagements with Cingular, Microsoft, Disney, Magnolia/Best Buy and TiVo. My role as a stabilizing force was critical as the group weathered personnel and process integration challenges following the aQuantive merger in 2004, changes to key leadership positions, and the most recent acquisition by Microsoft. -
Senior Designer
RealNetworks, Inc.
(Public Company; 1001-5000 employees; RNWK; Online Media industry)
November 2003 — April 2005 (1 year 6 months)
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Principal, Creative Director
DesignGravy Inc.
(Privately Held; 1-10 employees; Marketing and Advertising industry)
June 1997 — April 2005 (7 years 11 months)
Responsible for day-to-day business operations, as well as project planning, execution and delivery.
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Product Designer
Microsoft
(Public Company; 10,001 or more employees; MSFT; Computer Software industry)
July 2002 — April 2003 (10 months)
UI design and project management of several web/application product features and prototypes.
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Web Designer
Magi Group
(Privately Held; 11-50 employees; Information Technology and Services industry)
April 2000 — June 2001 (1 year 3 months)
Art direction and management on a variety of web/application interface projects, and corporate identities.
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Interface Designer
Landor Associates
(Public Company; 1001-5000 employees; Graphic Design industry)
August 1998 — March 2000 (1 year 8 months)
Responsible for information architecture, UI design and project management through all phases of development. And was instrumental in the day-to-day responsibilities of managing and building the interactive department.
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UI Designer/Intern
CitySearch
(Public Company; Marketing and Advertising industry)
1996 — 1996 (less than a year)
Ashley Bright’s Education
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Art Center College of Design
BFA , Advertising, Graphic Design, New Media , 1994 — 1997
• Graduated with Honors.
• Recipient of a Merit Award from the Los Angeles Creative Club
• Recipient of the Lee Clow Endowed Scholarship, and an Art Center Scholarship. -
Capilano University
Diploma , Graphic Design & Illustration , 1991 — 1994
Additional Information
Ashley Bright’s Websites:
Ashley Bright’s Honors:
• Award of Distinction from the Communicator Awards
• Best In Class Educational Site from Interactive Media Awards (IMA)
• Best Online Annual Report from International ACR Awards
• Gold winner in the Industrial Design Excellence Awards
• Explorative Interface Award from Netdiver Network
• Best of Industry Award from The Web Marketing Association
• Merit Award from the Los Angeles Creative Club
• Lee Clow (Chiat/Day) Endowed Scholarship
