Ashley Bright

Ashley Bright

Associate Creative Director at Ascentium

Greater Seattle Area

Current
  • Associate Creative Director at Ascentium
Past
  • Associate Creative Director at Avenue A | Razorfish
  • Principal, Creative Director at DesignGravy Inc.
  • Senior Designer at RealNetworks, Inc.
  • Product Designer at Microsoft
  • Web Designer at Magi Group
  • Interface Designer at Landor Associates
  • UI Designer/Intern at CitySearch
Education
  • Art Center College of Design
  • Capilano College
Connections
133 connections
Industry
Marketing and Advertising
Websites

Ashley Bright’s Summary

I’m a passionate, strategic minded Associate Creative Director with over 10 years experience delivering compelling results-driven conceptual and visual solutions while holding key positions with Landor Associates, Microsoft, Avenue A | Razorfish, and in my current position with Ascentium. My understanding of user centered design, sensitivity for the user experience and thorough knowledge of strategic business and marketing principles relative to interactive brand experiences, online advertising and marketing campaigns inform all aspects of my creative solutions. Excellent written, verbal and presentation skills ensure creative solutions shine and establish strong, trusted client relationships.

I’ve generated client solutions that span a broad range of user experiences such as the site wide redesign of Cingular’s consumer and business web sites, interactive point-roll advertising for Apple, a flash based kiosk demo for use in Best Buy retail stores, a global community web site for the Nintendo DS portable gaming device, and an online demo for TiVo that included brand strategy, concept and visual development and live action video shoots.

Clients: Apple, Best Buy, Cingular {AT&T}, Nintendo, Expedia, TiVo, Washington Mutual, Adobe, VoiceStream {T-Mobile}, GettyImages, The Seattle Times, HouseValues, RealNetworks, and Microsoft.


Ashley Bright’s Experience

  • Associate Creative Director

    Ascentium

    (Privately Held; 201-500 employees; Marketing and Advertising industry)

    March 2008Present (3 months)

  • Associate Creative Director

    Avenue A | Razorfish

    (Public Company; 10,001 or more employees; MSFT; Marketing and Advertising industry)

    May 2005February 2008 (2 years 10 months)

    I provide leadership, career coaching and year-end reviews for the Creative and User Experience teams. I lead monthly training sessions intended to provide an overview of the creative discipline and our process to those outside the department.

    I establish and maintain strategic vision on e-commerce, marketing and brand experience projects, while managing client expectations. Working closely with business development I validate new client opportunities to determine if they meet our growth goals, leverage our strengths and can be adequately staffed given available resources.

    My participation in new business pitches has resulted in new client engagements with Cingular, Microsoft, Disney, Magnolia/Best Buy and TiVo. My role as a stabilizing force was critical as the group weathered personnel and process integration challenges following the aQuantive merger in 2004, changes to key leadership positions, and the most recent acquisition by Microsoft.

  • Principal, Creative Director

    DesignGravy Inc.

    (Privately Held; 1-10 employees; Marketing and Advertising industry)

    June 1997April 2005 (7 years 11 months)

    Responsible for day-to-day business operations, as well as project planning, execution and delivery.

  • Senior Designer

    RealNetworks, Inc.

    (Public Company; 1001-5000 employees; RNWK; Online Media industry)

    November 2003April 2005 (1 year 6 months)

  • Product Designer

    Microsoft

    (Public Company; 10,001 or more employees; MSFT; Computer Software industry)

    July 2002April 2003 (10 months)

    UI design and project management of several web/application product features and prototypes.

  • Web Designer

    Magi Group

    (Privately Held; 11-50 employees; Information Technology and Services industry)

    April 2000June 2001 (1 year 3 months)

    Art direction and management on a variety of web/application interface projects, and corporate identities.

  • Interface Designer

    Landor Associates

    (Public Company; 1001-5000 employees; Graphic Design industry)

    August 1998March 2000 (1 year 8 months)

    Responsible for information architecture, UI design and project management through all phases of development. And was instrumental in the day-to-day responsibilities of managing and building the interactive department.

  • UI Designer/Intern

    CitySearch

    (Public Company; Marketing and Advertising industry)

    19961996 (less than a year)


Ashley Bright’s Education

  • Art Center College of Design

    BFA, Advertising, Graphic Design, New Media, 19941997

    • Graduated with Honors.
    • Recipient of a Merit Award from the Los Angeles Creative Club
    • Recipient of the Lee Clow Endowed Scholarship, and an Art Center Scholarship.

  • Capilano College

    Diploma, Graphic Design & Illustration, 19911994


Additional Information

Ashley Bright’s Websites:

Ashley Bright’s Honors:

• Best Online Annual Report from International ACR Awards
• Gold winner in the Industrial Design Excellence Awards
• Explorative Interface Award from Netdiver Network
• Best of Industry Award from The Web Marketing Association
• Merit Award from the Los Angeles Creative Club
• Lee Clow (Chiat/Day) Endowed Scholarship


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