Ashley Lowe

Ashley Lowe

Senior Manager of Communications for Hospitality and Real Estate at Vail Resorts

Location
Greater Denver Area
Industry
Hospitality

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Ashley Lowe's Overview

Current
  • Senior Manager of Communications for Hospitality and Real Estate at Vail Resorts
Past
Education
Connections

500+ connections

Websites

Ashley Lowe's Summary

Specialties: strategic planning, public relations, media relations, agency management, stakeholder engagement, emerging media, integrated communications, writing, event coordination, strategic partnerships, business development, employee communications, change management, culture, values, employee engagement, employee development

Ashley Lowe's Experience

Senior Manager of Communications for Hospitality and Real Estate

Vail Resorts

Public Company; 10,001+ employees; MTN; Leisure, Travel & Tourism industry

October 2012Present (2 years)

In my current role with Vail Resorts, I have the honor of leading public relations for our Hospitality and Real Estate divisions. My responsibilities include partnering with our business leaders to identify business needs and opportunities; guiding communications strategies; managing multiple agency relationships; supporting revenue management, marketing and sales efforts to drive bookings and ancillary revenue; and foster employee development of my team. I'm thrilled to have this opportunity and to be part of such an amazing team.

Senior Manager of Employee Communications

Vail Resorts

Public Company; 10,001+ employees; MTN; Leisure, Travel & Tourism industry

March 2010October 2012 (2 years 8 months)

Leading employee communications and driving employee engagement for Vail Resorts, a leading travel destination company based in Broomfield, Colo.

After seven years of experience in public relations, I decided it was time for a change. In March 2010 I returned to Vail Resorts (home to my first job out of college) as employee communications manager. I lead communications initiatives as an advocate for our company's 17,000 employees - my job was to keep them informed and engaged on a daily basis. From e-newsletters and social media, to M&A and change management, to our company culture and values, employee communications at Vail Resorts is hard work and a lot of fun.

Privately Held; 51-200 employees; Marketing and Advertising industry

January 2007March 2010 (3 years 3 months)

Responsible for directing Denver’s fastest growing ad agency’s public relations program to promote the agency’s work, support internal agency communication, foster industry and community relationships, and spur new business leads. Lead agency’s Digital Strategies Group to develop online and social media strategies for client campaign planning. Provide strategic counsel to Cactus clients regarding crisis communications, media training, media relations and community outreach. Plan, coordinate and manage internal and industry events. Clients include Colorado Department of Public Health and Environment, Colorado Lottery, University of Colorado Hospital, Mental Health Center of Denver, Tri-State Generation and Transmission Association and Women's Wellness Connection.

Highlights: Created Cactus’ blog from the ground-up; agency and clients featured in Advertising Age, Reuters, Wired and the Los Angeles Times; established as go-to resource for advertising, retail and healthcare reporters in Colorado.

Account Manager

Accent Public Relations

20062007 (1 year)

Responsible for account management, client services, business development and overall agency support for Accent PR, an agency specialized in public relations and business communications. Counseled clients including Sinton Dairy, SmartCare Family Medical Centers, Spinal Elements, Sports Shares, Sterling-Rice Group, TIVIS Ventures and TGI Friday’s.

Highlights: Learned agency process and client management skills; played significant role in securing new business accounts, including TGI Friday’s.

Communications Manager

Colorado Ski Country USA

Nonprofit; 1-10 employees; Leisure, Travel & Tourism industry

20032007 (4 years)

Responsible for media relations programs for Colorado Ski Country USA, the trade association representing the leading ski destination in the nation with more than 11.2 million skier visits annually and $2.5 billion annual economic contribution to the state.

Highlights: Coordinated special events in New York, Los Angeles, Atlanta, Dallas and London. Secured features in international outlets from the New York Times, Wall Street Journal and Boston Globe, to niche publications like Freeskier, Fido Friendly and Budget Travel. Managed coloradoski.com press room re-design and development. Led communications committee comprised of 50 ski resort affiliates. Solidified sustainable relationships with travel writers in Colorado and national markets. Built cross-promotional networks with travel industry associations including Colorado Tourism Office, Denver Metro Convention and Visitors Bureau (Visit Denver), North American Ski Journalists Association and Society of American Travel Writers.

Customer Service

Vail Resorts

Public Company; 10,001+ employees; MTN; Leisure, Travel & Tourism industry

20022002 (less than a year)

Ashley Lowe's Skills & Expertise

  1. Media Relations
  2. Public Relations
  3. Event Planning
  4. Internal Communications
  5. Integrated Marketing
  6. Advertising
  7. Marketing
  8. Crisis Communications
  9. Online Marketing
  10. Event Management
  11. Press Releases
  12. Copywriting
  13. Digital Strategy
  14. Management
  15. Blogging
  16. SEO
  17. Newsletters
  18. Digital Marketing
  19. Strategic Partnerships
  20. Brand Development
  21. Email Marketing
  22. Facebook
  23. Social Media
  24. New Media
  25. Social Media Marketing
  26. Strategic Communications
  27. Business Development
  28. Social Networking

View All (28) Skills View Fewer Skills

Ashley Lowe's Education

University of Kansas

Bachelor of Science (BS), Journalism

19982002

La Cueva High School

19941998

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