Business-Minded, Results-Driven Freelance Writer, Editor & Speaker
Orlando, Florida Area
- Current
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- Freelance Marketing Professional at Alcorn & Associates
- Sole Proprietor at Ashley Cisneros -- Freelance Writer, Editor & Speaker
- Past
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- Technical and Business Communications Writer at ITT
- Editor of Florida's Trend's NEXT/ Assistant Director of Custom Publishing at Florida Trend Magazine
- Alumna Volunteer for Scholarship Fundraiser at Lambda Theta Alpha Latin Sorority, Inc.
- National Director of Orientation at Lambda Theta Alpha Latin Sorority, Inc.
- Co-Chair at Pave the Way Foundation
- Regional Executive Board Member at Lambda Theta Alpha Latin Sorority, Inc.
- Staff Writer at Lake City Reporter
- Assistant to National Director of Public Relations at Lambda Theta Alpha Latin Sorority, Inc.
- Editorial Intern at Urban Latino
- Student Statistical Aide and Copy Editor at Bureau of Economic and Business Research
- Intern at Oxendine Publishing
- Education
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- Defense Acquisition University (DAU)
- University of Florida
- University of Florida
- Rutherford High School
- Recommended
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10 people have recommended Ashley - Connections
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- Industry
- Writing and Editing
- Websites
Ashley Cisneros’s Summary
Award-winning technical writer and freelance journalist with experience in newspapers, magazines, websites, e-marketing, event planning and public relations
Earned a Master's degree in Entrepreneurship and a Bachelor's degree in Journalism at the University of Florida
Experience in directing promotion efforts, developing partnerships, writing training manuals, managing an Intranet and listserv, planning large-scale events including conventions and conferences, creating and maintaining budgets, writing and presenting speeches, conducting focus groups.
Served on the national board of directors of two national Hispanic groups. Served as East Central Florida Chair for Connect Florida, the first statewide young professional organization in Florida --- affiliated with Leadership Florida. Honored with national organizational leadership award.
Ashley Cisneros’s Specialties:
Fact checker, researcher, story pitcher, interviewer, copy writer, reporter and editor.
Passionate about non-profits and volunteerism.
Served as co-chair for a 501c 3 Foundation.
Served on national board of directors of a women’s organization.
Technical Writer. Entrepreneur. Freelancer. Speech Writer. Presenter. Securing Sponsorships. Event Planning. Negotiating. Solution-Finding. E-Marketing/Promotion. Management. Excellent Interpersonal Skills. Leading Teams.
Ashley Cisneros’s Experience
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Freelance Marketing Professional
Alcorn & Associates
(Construction industry)
July 2009 — Present (5 months)
Provides professional communication services to clients to empower them to realize their strategic branding and marketing goals.
Writes RFPs, contracts, proposals, letters, brochure copy and website copy.
Writes speeches and is available to deliver presentations.
Manages databases and websites.
Designs, distributes and tracks e-newsletter programs.
Plans and executes events including conferences, conventions, industry workshops, banquets, etc.
Researches potential business opportunities and partnerships for clients. -
Sole Proprietor
Ashley Cisneros -- Freelance Writer, Editor & Speaker
(Writing and Editing industry)
October 2003 — Present (6 years 2 months)
Works remotely on a freelance basis for several clients including Florida-based magazines, national magazines, associations, social networking websites and several private companies. Provides freelance articles, project management services, e-marketing consulting and speaking services.
Delivered 17 speeches since 2006 with venues including the Governor's Mansion, Lewis Clark State College in Idaho, Miss Black Florida Eunice Cofie's Moving Closer to My Dreams women's empowerment conference and the University of Florida.
Written and edited 31 speeches for executive leadership. -
Technical and Business Communications Writer
ITT
(Public Company; ITT; Defense & Space industry)
March 2009 — October 2009 (8 months)
Developed short business-type documents including briefs, point papers, white papers, marketing materials, demonstration plans and event reports, meeting minutes, Business Case Analysis, proposals, etc.
Developed detailed technical and systems acquisition-related reports such as analysis of alternatives, detailed item description documents, requirements documents, technology transition agreements and acquisition program plans
Coordinated workshop to facilitate brainstorming sessions among partners. Executed a national workshop for the U.S. Navy to meet with members of the government defense industry in Virginia. Promoted the event using FedBizOpps.com, a government point-of-entry for Federal government procurement opportunities, and followed up with promotional mailings. Made necessary reservations and communicated scheduling plans and reminders to all attendees.
Performed quality assurance reviews by proofing documents for logical order, structure, spelling, grammar, appropriate use of graphics, word headings, figure and table captions, page breaks, index and glossary entries. Screened copy for clarity and readability. Experienced in rewriting and restructuring technical copy. Ensured that documents adhere to style guides and remain consistent in use of hyphenation, capitalization, formatting, etc.
Trained in Traffic in Arms Regulations (ITAR) and Export Administration Regulations (EAR). Earned certificate in Fundamentals of Systems Acquisition Management via virtual campus of Defense Acquisition University (DAU). -
Editor of Florida's Trend's NEXT/ Assistant Director of Custom Publishing
Florida Trend Magazine
(Privately Held; Marketing and Advertising industry)
August 2005 — December 2008 (3 years 5 months)
Originated article ideas and conducted long-range planning for annual magazine that is distributed to Florida high school students; audited circulation of 730,000.
Negotiated contracts and cultivated relationships with several freelancers; supervised and mentored freelancers during the writing process; approved, fact checked and edited articles.
Consulted major sponsors including the Florida Department of Education and Employ Florida.
Spearheaded marketing efforts through partnerships with education-related organizations.
Garnered 100% increase in page views with new design of FloridaNEXT.com and marketing efforts.
Conducted five annual focus groups.
Managed annual budget.
Wrote, distributed and promoted annual Teacher/ Counselor Survey.
Coordinated Florida Trend’s annual Employee Giving Campaign.
Wrote speeches and columns for the Publisher.
Presented at numerous venues including the Governor’s Mansion, Manufacturers Association of Florida summit, Florida Scholastic Press Association conference, Family, Career and Community Leaders of America (FCCLA) conference, and Teen Trendsetters Reading Mentors summit.
Wrote and distributed press releases and e-newsletters using e-mail deployment systems and Macromedia Dreamweaver.
Supported account executive through sales letter, sell sheet, proposal and contract writing. -
Alumna Volunteer for Scholarship Fundraiser
Lambda Theta Alpha Latin Sorority, Inc.
(Non-Profit Organization Management industry)
September 2008 — October 2008 (2 months)
Assisted undergraduate chair with the planning and promotion of 10th annual scholarship fundraising event.
Served as the web mistress of event website.
Developed a list of prospective attendees and directed the committee’s e-marketing efforts.
Solicited sponsorships from 11 businesses.
Gainesville, Fla. event resulted in more than $4,000 in profit and attracted more than 500 attendees. -
National Director of Orientation
Lambda Theta Alpha Latin Sorority, Inc.
(Non-Profit Organization Management industry)
February 2007 — June 2008 (1 year 5 months)
Directed new member intake activities for almost 100 chapters across the country.
Chaired bi-monthly Orientation Committee meetings.
Planned two national conventions.
Created national training CD.
Revised orientation policy and procedures.
Created more than 100 orientation and recruitment resources for Sorority use.
Coordinated national training retreat; attracted 8 business sponsors.
Wrote a 231-page orientation manual.
Served as official Sorority delegate to national convention of the Association of Fraternity Advisors.
Managed the Sorority’s celebration of National Hazing Prevention Week.
Leveraged long-term planning skills and professional communication talents to assist in planning national conventions in Orlando, Seattle and Washington, D.C. Skilled in creating timelines for meetings, forums and conventions and training workshops. Skilled in coordinating the availability of event attendees including speakers and executive leadership. Obtained significant expertise in communicating with venue staff, transportation companies, hotel staff and speaker administrative assistants, all while staying within the respective event budget. -
Co-Chair
Pave the Way Foundation
(Non-Profit Organization Management industry)
June 2006 — February 2007 (9 months)
Along with the Chair, supervised Lambda Theta Alpha’s 501c 3 Foundation, Pave the Way Foundation.
Planned a month-long pledge drive encouraging alumnae members to contribute to the Foundation in February 2007.
Launched bi-annual philanthropy newsletter, Pave the Way, highlighting the organization's service to the community.
Created database of prospective corporate contributors.
Created formal sponsorship packet to garner corporate sponsorships. -
Regional Executive Board Member
Lambda Theta Alpha Latin Sorority, Inc.
(Non-Profit Organization Management industry)
June 2005 — June 2006 (1 year 1 month)
Supervised new member intake at the University of Florida, University of South Florida, University of Central Florida and Florida State University.
Served on planning committee for statewide leadership retreat.
Speaheaded new member training program.
Directed Orlando convention committee’s communication with corporate sponsors by creating an information packet, database and strategy garnering 15 sponsors.
Spearheaded the e-marketing efforts for the organization’s welcome event.
Designed the graphics for the official national convention tee shirt. -
Staff Writer
Lake City Reporter
(Publishing industry)
January 2005 — August 2005 (8 months)
Pitched story ideas, interviewed sources and wrote articles for the Community, Education, Health, Veterans’ Affairs and Outlying Areas beats of a daily newspaper with 10,000 circulation.
Wrote 80% of the feature articles in the inaugural special series, “A Place Called Home.” -
Assistant to National Director of Public Relations
Lambda Theta Alpha Latin Sorority, Inc.
(Non-Profit Organization Management industry)
August 2004 — August 2005 (1 year 1 month)
Created press releases, fliers and brochures for organization events.
Designed 30th anniversary banquet program.
Designed a photo collage for Alumnae/ Grad convention program.
Presented an award at the national convention of the National Association of Latino Fraternal Organizations in Atlanta, GA. -
Editorial Intern
Urban Latino
(Publishing industry)
October 2003 — December 2004 (1 year 3 months)
Interviewed sources and wrote articles for national entertainment magazine.
Translated copy from English to Spanish. -
Student Statistical Aide and Copy Editor
Bureau of Economic and Business Research
(Educational Institution; Research industry)
October 2002 — December 2004 (2 years 3 months)
Performed research on Florida demographics and statistics for several annual publications.
Entered data and proofed Microsoft Excel applications.
Edited copy and tables for the Florida Statistical Abstract, Florida Estimates of Population, Florida County Rankings and Florida and the Nation. -
Intern
Oxendine Publishing
(Publishing industry)
August 2003 — December 2003 (5 months)
Pitched and researched story ideas, interviewed sources and wrote articles for national magazine, Student Leader, and statewide teen magazine, Florida Leader.
Ashley Cisneros’s Education
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Defense Acquisition University (DAU)
Certificate , Fundamentals of Systems Acquisition Management , 2009 — 2009
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University of Florida
M.S. , Entrepreneurship , 2007 — 2008
Weekend Professional Program for Executives
Attended once-a-month weekend sessions for one year along with 21 other Florida professionals including CEOs, business executives, engineers, attorneys, physicians, farmers, financial planners, CPAs, etc.
Studied Accounting, Managerial Economics, Groups & Teams, Finance, Product Development & Management, Small and Family Business Management, Managing Innovation & Change, Leadership, Strategic Management, Venture Finance, Business Law, Negotiations and Business Plan Formation.
Wrote 250-page business plan with team. -
University of Florida
B.S. , Journalism- Magazines , 2001 — 2004
Earned a minor in Sociology.
Financed education through journalism merit scholarships and Florida Bright Futures Scholarship.- Activities and Societies:
- Lambda Theta Alpha Latin Sorority, Inc.
Hispanic Communicators Association
Hispanic Student Association
Multicultural Greek Council
Multicultural Affairs Cabinet
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Rutherford High School
International Baccalaureate Diploma , International Baccalaureate , 1997 — 2001
Received college credit in high school through earning International Baccalaureate Diploma and high scores on Advanced Placement exams. Earned 30 college credits through the IB program.
- Activities and Societies:
- Student Government President. Exchange Club Girl of the Year for Florida. Prom Queen. Newspaper Page Editor. Spanish Honor Society. National Honor Society. Key Club. Beta Club. Optimist Club Speech Contest Winner. Jazz Singer. Most Likely to Succeed. Leadership Award Winner. Hall of Fame Inductee.
Additional Information
Ashley Cisneros’s Websites:
Ashley Cisneros’s Interests:
Singing, dancing, reading, event planning, volunteering, writing
Ashley Cisneros’s Groups:
Connect Florida East Central Region Chair 2008-09, Association of Fraternity Advisors, National Association of Hispanic Journalists, National Association of Latino Fraternal Organizations, National Association of Hispanic MBAs, Hispanic Young Professionals and Entrepreneurs (HYPE), Emerge Tampa, Orlando Young Professionals
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Bright Ideas & Entrepreneurs -
Writing Mafia -
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators -
Network with Gators -
Freelance Success -
Linked by Tampa Bay / Orlando -
Networking Orlando -
Public Speaking Network -
Media Professionals Worldwide -
NALFO -
The Talent Buzz -
Tech-Writer -
The Freelance Writers Connection -
Travel Editors & Freelance Journalists -
East Orlando Chamber of Commerce
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Univ. of Florida -
Technical Writer Forum -
International Writer's Circle
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Technical Writer of Writers -
NSHMBA - Orlando Chapter -
Lambda Theta Alpha Latin Sorority, Incorporated -
Connect Florida -
University of Florida Gators Alumni Association -
University of Florida Alumni Network -
Freelance professionals -
Lambda Theta Alpha Latin Sorority, Inc. -
Ad 2 Orlando -
Count Me In -
Networking in Orlando -
Link Up Orlando
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Writer's Bureau -
Career Rocketeer | Career Launch Network -
Technical Writer -
Moving Closer To My Dreams: A Young Women's Empowerment Conference -
SpeakerSite -
Copywriters Beat -
Writer's Cafe' -
JobAngels -
Rotary E-Club of SE USA and Caribbean - Team Orlando -
Orlando Entrepreneur Network -
WritersWorld-International -
Jacksonville Small Business Advantage -
Consulting Chicks -
The Weekend Writer
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Metro Orlando Economic Development Commission -
Hispanic Professional Women Association, Inc.
Ashley Cisneros’s Honors:
LTA UF New Member of the Year
LTA UF Alumna of the Year
UF Multicultural Greek Director of the Year
Order of Omega Inductee
NALFO National Organizational Leadership Award
Ashley Cisneros’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
