Online Marketing Manager at TATA Communications Ltd. (fka VSNL)
Bombay Area, India
- Current
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- Online Marketing Manager at TATA Communications Ltd. (fka VSNL)
- Past
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- Brand Head at Times Internet Limited
- Strategy Group Head (Internet) at Starcom
- Account Manager at Hutch
- Assistant Manager at Baazee.com (Ebay India)
- Education
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- Goa Institute of Management
- Presidency College
- Recommended
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- Industry
- Telecommunications
- Websites
Ashish Tewari’s Summary
I'm currently Online Marketing Manager at Tata Communications, in the global corporate strategy & marketing communications division, where I'm revamping the corporate website, driving a social media initiative and overall web strategy, and providing digital marketing campaigns support.
Prior to this, I've set up and market a women's website (iDiva, at Times Internet Ltd); headed planning, buying & strategy in Digital Media (Starcom Worldwide); Sales (Hutchison Max / Vodafone) managing postpaid subscription sales for North Mumbai; and Business Development (Baazee.com / eBay India) converting new vendors to the online retail medium.
MBA from Goa Institute of Management, 2002 (Marketing)
Graduated from Presidency College, 2000 (Sociology)
I'm reachable at ashish.tewari.79@gmail.com
Ashish Tewari’s Specialties:
Campaign management, optimization & metrics; digital media buying & planning; Web 2.0, social media marketing, website design, architecture & usability.
Team management, training & motivation, processes & operations.
Ashish Tewari’s Experience
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Online Marketing Manager
TATA Communications Ltd. (fka VSNL)
(Public Company; TCL; Telecommunications industry)
September 2009 — Present (3 months)
Revamping of the corporate website for global relevancy and business;
Digital marketing support for regional and global campaigns;
Social media strategy & integration, and overall web policy development for the Tata Group. -
Brand Head
Times Internet Limited
(Privately Held; Internet industry)
November 2007 — September 2009 (1 year 11 months)
I'm setting up a new destination inside the Times portfolio, which essentially involves -
Creation - design, architecture, usability, syndicating / sourcing / creating content, planning the user interface and exploring developmental / application tie-ups.
Promotion - Marketing the finished product, monetization, traffic generation and sustenance, creating a loyal, active user base, and revenues. -
Strategy Group Head (Internet)
Starcom
(Public Company; 51-200 employees; Online Media industry)
April 2005 — October 2007 (2 years 7 months)
I handled the Internet division (West India). This meant managing my team in-house, liasoning with outside tech / creative / partners to give you the precise online sales / marketing solution you need.
I've worked with clients like Sharekhan (e-share trading), Singapore Tourism Board, Western Union Money Transfer (Indian and international campaigns), Oracle, Sun Microsystems, Jet Airways, Continental Airlines, Zydus Cadila (FMCG / Pharma), Diageo, Elf Lubricants, Worldspace satellite radio, HDFC Bank, Fiat, and Rediff.com.
I've also established processes (operational and financial), trained 10 new team members, and won a silver for Starcom at GoaFest 2007 for 'Best use of digital media' -
Account Manager
Hutch
(Privately Held; 1001-5000 employees; Telecommunications industry)
March 2004 — March 2005 (1 year 1 month)
1 year in hardcore channel sales, handling north Bombay telesales and FoS channel for postpaid subscriptions. This experience covered handling large teams (300+ people, across 10 DSAs), sales forecasting, and chasing targets.
Was one of my division's 2 best performers for 2 quarters, winning incentive trips to Dubai, Malaysia and Singapore. -
Assistant Manager
Baazee.com (Ebay India)
(Privately Held; 51-200 employees; Internet industry)
August 2002 — March 2004 (1 year 8 months)
Business Development. I had to get new sellers to adopt the Baazee platform as an alternate sales channel for their business, and train / manage them through startup to becoming advanced online sellers.
I also had to manage, monitor, and grow the categories under me in terms of sellers, product range, transactions, and revenue.
Under me, the Apparels & Accessories categories went from scratch to the largest transactions category, and Watches became the third-highest revenue generator for Baazee at the time, next only to Mobiles and Electronics.
Ashish Tewari’s Education
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Goa Institute of Management
PGDM , Marketing , 2000 — 2002
Specialization: Marketing
- Activities and Societies:
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Trekking Club
Placement Brochure Team
Industry-Institute Interaction Club
Designer - Souvenir Tshirts, Newsletter, I3 Magazine, Healthcare Seminar Brochure
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Presidency College
BA , Sociology , 1997 — 2000
Specialization: Sociology Honors
- Activities and Societies:
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Co-founder - Computer Club
Additional activities - Alliance Francaise, NIIT
Additional Information
Ashish Tewari’s Websites:
Ashish Tewari’s Honors:
Marketing Medal (Gold) - Ethnic Themes in Advertising (Dissertation)
Goafest 2007 (Silver) - Best Use of Digital Media
Ashish Tewari’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- expertise requests
- business deals
- reference requests
- getting back in touch
