Brand Head (iDiva) at Times Internet
Bombay Area, India
- Current
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- Brand Head (iDiva) at Times Internet Limited
- Past
- Education
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- Goa Institute of Management
- Presidency College
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Ashish Tewari’s Summary
I'm currently Brand Head at iDiva, a new website under Times Internet Ltd, the online arm of one of India's largest publishing houses.
Prior to this, I've been in media planning (Starcom Worldwide) handling digital planning, buying and strategy for my clients across West India; sales (Hutchison Max / Vodafone) managing postpaid subscription sales for North Mumbai; and business development (Baazee.com / eBay India) converting new vendors to the online retail medium.
I've done my MBA from the Goa Institute of Management in 2002, specializing in Marketing, and my graduation from Presidency College, Calcutta, with Sociology.
I'm reachable at ashish.tewari.79@gmail.com
Ashish Tewari’s Specialties:
Mobile apps, SMS campaigns, viral marketing, search, campaign management, optimization, metrics, microsites, mailers and banner creatives, adserving with Doubleclick / Zedo, media buying & planning.
Web 2.0, social media marketing, usability, site architecture, online content sourcing & syndication, online application reverse-engineering & integration.
Team management, training & motivation, processes & operations.
Entrepreneurial skills
Page layout & design, HTML, Photoshop, VB
Ashish Tewari’s Experience
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Brand Head (iDiva)
Times Internet Limited
(Privately Held; Internet industry)
November 2007 — Present (1 year 9 months)
I'm setting up a new destination inside the Times portfolio, which essentially involves -
Creation - design, architecture, usability, syndicating / sourcing / creating content, planning the user interface and exploring developmental / application tie-ups.
Promotion - Marketing the finished product, monetization, traffic generation and sustenance, creating a loyal, active user base, and revenues. -
Strategy Group Head (Internet)
Starcom
(Privately Held; 51-200 employees; Online Media industry)
April 2005 — October 2007 (2 years 7 months)
I handled the Internet division (West India). This meant managing my team in-house, liasoning with outside tech / creative / partners to give you the precise online sales / marketing solution you need.
I've worked with clients like Sharekhan (e-share trading), Singapore Tourism Board, Western Union Money Transfer (Indian and international campaigns), Oracle, Sun Microsystems, Jet Airways, Continental Airlines, Zydus Cadila (FMCG / Pharma), Diageo, Elf Lubricants, Worldspace satellite radio, HDFC Bank, Fiat, and Rediff.com.
I've also established processes (operational and financial), trained 10 new team members, and won a silver for Starcom at GoaFest 2007 for 'Best use of digital media' -
Account Manager
Hutch
(Privately Held; 1001-5000 employees; Telecommunications industry)
March 2004 — March 2005 (1 year 1 month)
1 year in hardcore channel sales, handling north Bombay telesales and FoS channel for postpaid subscriptions. This experience covered handling large teams (300+ people, across 10 DSAs), sales forecasting, and chasing targets.
Was one of my division's 2 best performers for 2 quarters, winning incentive trips to Dubai, Malaysia and Singapore. -
Assistant Manager
Baazee.com (Ebay India)
(Privately Held; 51-200 employees; Internet industry)
August 2002 — March 2004 (1 year 8 months)
Business Development. I had to get new sellers to adopt the Baazee platform as an alternate sales channel for their business, and train / manage them through startup to becoming advanced online sellers.
I also had to manage, monitor, and grow the categories under me in terms of sellers, product range, transactions, and revenue.
Under me, the Apparels & Accessories categories went from scratch to the largest transactions category, and Watches became the third-highest revenue generator for Baazee at the time, next only to Mobiles and Electronics.
Ashish Tewari’s Education
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Goa Institute of Management
PGDM , Marketing , 2000 — 2002
Specialization: Marketing
- Activities and Societies:
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Trekking Club
Placement Brochure Team
Industry-Institute Interaction Club
Designer - Souvenir Tshirts, Newsletter, I3 Magazine, Healthcare Seminar Brochure
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Presidency College
BA , Sociology , 1997 — 2000
Specialization: Sociology Honors
- Activities and Societies:
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Co-founder - Computer Club
Additional activities - Alliance Francaise, NIIT
Additional Information
Ashish Tewari’s Websites:
Ashish Tewari’s Honors:
Marketing Medal (Gold) - Ethnic Themes in Advertising (Dissertation)
Goafest 2007 (Silver) - Best Use of Digital Media
Ashish Tewari’s Contact Settings
Interested In:
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- consulting offers
- expertise requests
- business deals
- reference requests
- getting back in touch
