Ashadi Hopper

Ashadi Hopper

Executive Creative Director at Soap

Sydney, Australia
Marketing and Advertising

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Ashadi Hopper's Overview

  • National Creative Director - Digital & Direct at JWT
  • Creative Director - Digital & Direct at RMG Connect
  • Creative Director at HYRO

500+ connections


Ashadi Hopper's Summary

With over fourteen years experience, Ashadi is recognised as one of Asia-Pacific’s most experienced and respected digital creatives. He has achieved a string of accolades including over 30 awards and has a number of prominent industry appointments to his name. A digital native, he believes that for agencies to stay relevant, they must embrace technology as a broader part of the creative discipline. To this end, Ashadi has guided a number of the world’s most iconic brands into the digital space, producing bold and innovative ideas for companies including Nestle, Unilever, Vodafone, Coca-Cola, Nike and SEGA.

As Executive Creative Director at Soap, Ashadi is using his advertising agency background to expand the Soap brand, broadening the client engagements and portfolio of work. He curates a diverse team of talent that calls on the collective magic of designers, writers & technologists in the endless pursuit of the next big idea.

Prior to Soap, Ashadi served as the National Digital Creative Digital at JWT Australia, leading the transition to an integrated creative model following the merger with digital agency RMG Connect. In 2004 he was one of the founding partners that established the Sydney office of the WPP backed network.

In 2010, Ashadi was profiled by industry magazine AdNews for its annual 40 Under 40 Report and ranked by B&T Magazine as one of Australia's Top 10 Digital Creatives. In 2012, Ashadi was appointed to the Cyber jury of the Cannes Lions for a second time.

Ashadi takes inspiration from Jim Henson, a storyteller who reinvented the art of puppetry, turning it into a brand for modern audiences.

Ashadi Hopper's Experience

Executive Creative Director

Soap Creative

Privately Held; 51-200 employees; Marketing and Advertising industry

October 2013Present (1 year) Sydney, Australia

Ashley & Brad have built Soap into one of the most admired digital creative agencies in Australia and expanded that success into LA and Dallas. I joined to help develop the business' capabilities and bring my advertising agency experience to the creative product and strategic thinking. Watch this space.

National Creative Director - Digital & Direct


January 2010July 2013 (3 years 7 months) Sydney

Creative Director - Digital & Direct

RMG Connect

June 2004December 2009 (5 years 7 months)

Creative Director


February 2000May 2003 (3 years 4 months)

Ashadi Hopper's Projects

  • LYNX x Red Cross

    • February 2014 to Present
    Team Members: Ashadi Hopper

    Lynx partnered with Australian Red Cross Blood Service to encourage young men to donate blood in a local activation part of Lynx's global 'Make Love, Not War’ campaign.

  • I Touch Myself Project

    • April 2014 to Present

    The I Touch Myself Project transforms the late Chrissy Amphlett's song 'I touch myself', about female sexuality into a breast cancer anthem to inspire a generation of women to touch themselves for early cancer detection. Although there was no media budget, the project achieved over $7m in media exposure, and was picked up internationally by media including the Huffington Post, Rolling Stone and Billboard magazines, reaching audiences of over 400 million

  • ING Direct ‘Superannuatiummm'

    • August 2014 to Present
    Team Members: Ashadi Hopper

    This campaign introduced the term 'Superannuatiummm' to highlight the indifference Australians have towards the various aspects of their super. The campaign featured a series of 4x :30 ads that capture the diversity of Australia's superannuatiummms in everyday situations. Each spot is brought to life by renowned Australian comedic actor-writer Darren Gilshenan. Supporting the campaign is an extensive online platform that uses an 'ummm' search engine to answer a variety of super questions and used the speech recognition capabilities of Google Chrome to enable users to get an answer to their 'ummm' by speaking into their microphone instead of typing.

Ashadi Hopper's Volunteer Experience & Causes

  • Volunteer Interests

    • Causes I care about:

      • Arts and Culture
      • Environment
      • Science and Technology

Ashadi Hopper's Skills & Expertise

  1. Advertising
  2. Creative Direction
  3. User Experience
  4. FMCG
  5. Creative Development
  6. Digital Marketing
  7. Digital Strategy
  8. Interaction Design
  9. Art Direction
  10. User Interface Design
  11. Creative Strategy
  12. Online Advertising
  13. Social Media Marketing
  14. Mobile Marketing
  15. Concept Development
  16. Direct Marketing
  17. Digital Media
  18. Mobile Devices
  19. Integrated Marketing
  20. Interactive Advertising
  21. Brand Development
  22. Brand Architecture
  23. Outdoor Advertising
  24. Corporate Branding
  25. Corporate Identity
  26. Fax
  27. Adobe Pagemill
  28. Netscape Navigator
  29. Zip Drives
  30. Corel Draw
  31. Outlook Express
  32. Novell Netware
  33. Cute Ftp
  34. Ninja Skills

View All (34) Skills View Fewer Skills

Ashadi Hopper's Additional Information

Honors and Awards:

Selected Awards:

Cannes Cyber Lions
2014 Silver - I Touch Myself Project
2014 Bronze x 2 - I Touch Myself Project
2014 Finalist - I Touch Myself Project
2008 Finalist - Vodafone Webstreaker
2002 Silver – NikeWomen
2001 Bronze – DietCoke

2010 Bronze – Nestle Chokito
2010 Bronze – The Line
2009 Bronze – KIT KAT Chunga
2008 Bronze – Kelloggs Walk the Wall
2002 Bronze – Nike Women Digital
2001 Bronze – Diet Coke Digtal

2010 Bronze - Listerine Total Care
2009 Gold - KIT KAT Chunga

2008 Silver – Vodafone Delight

2009 Silver - KIT KAT Chunga
2009 Bronze - KIT KAT Chunga
2008 Digital Video - KIT KAT Chunga

2009 Finalist – Campaign KIT KAT Chunga
2008 Bronze – Website - Kellogg Walk the Great Wall
2008 Finalist – Online Advertising - Listerine
2007 Bronze – CRM Direct/Digital - Vodafone Delight
2006 Bronze – Campaign - Samsung
2004 Bronze – Campaign Blackmores
2002 Silver – Campaign - Nike
2002 Bronze – Art Direction - Nike

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