Aseem Seth (aseemseth@gmail.com)

Current

Head of PR & Corporate Communications at TBSL - Times of India Group
Assistant Manager at Bennett, Coleman & Co.Ltd.

Past

Senior Consultant at Image Inc - Perfect Relations Group Co.
Freelancer at Freelance (Self-employed)
Corporate Communications at Tata Steel

Assistant Manager at The Kenilworth Hotel, Kolkata

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Education

Maharishi Mahesh Yogi Vedic Vishwavidyalaya
Delhi Vishwavidyalaya
St. James' School , Kolkata

Delhi Public School, East of Kailash & RK Puram, New Delhi

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Recommended

5 people have recommended Aseem Seth

Connections

500+ connections

Industry

Online Media

Websites

Aseem Seth (aseemseth@gmail.com)’s Summary

Head of PR - for the Organisation, and all Non - Advertising Brand Communications
Reporting Directly to the CEO of TBSL
Point Man for TBSL for the BCCL CEO Group

Aseem Seth (aseemseth@gmail.com)’s Specialties:

Communications - Corporate, Marketing,Internal, External,Protocol, Liasoning, Content Editing and Creation

Aseem Seth (aseemseth@gmail.com)’s Experience

Head of PR & Corporate Communications

TBSL - Times of India Group

(Online Media industry)

2007 — Present (2 years )

Head of PR - for the Organisation, and all Non - Advertising Brand Communications
Reporting Directly to the CEO of TBSL
Point Man for TBSL for the BCCL CEO Group
Assistant Manager

Bennett, Coleman & Co.Ltd.

(Online Media industry)

March 2006 — Present (3 years 10 months)

>Times Business Solutions Division, New Delhi: :
Posted to the Internet initiatives of the Group (TimesJobs.com, SimplyMarry.com,MagicBricks.com, Ads2Book.com (erstwhile TimesClassifieds.com), where I am responsible for:

• Communications Audit For Content Quality and homogeneity
• Website & Portals Audits for Content Quality and homogeneity
• Key person for PR Activity of the Internet Initiatives
• Pointman for PR Agency supervision and control.
• Content Generation & Story Creation for websites & Portals
• Content Editing, Review and Mapping for websites & portals
• Advertising Content Editing
• Mailers, Newsletters & Internal Communications – layout, design, copy editing and content generation
• Liasoning with group Companies for Editorial Placement and Advertising Coverage
• Profiling of Key Spokespersons
• Coordinating – one to one interaction and Bridge Building Activities with Media for Spokespersons
Senior Consultant

Image Inc - Perfect Relations Group Co.

(Public Relations and Communications industry)

February 2006 — March 2006 (2 months)

The person is a team leader and the owner of the relationship of the client. He is overall responsible for the execution of the campaign, including planning, execution, reporting and review. The person is responsible to make sure that the systems and procedures for client servicing are carried out with prudence. He should also be able to understand and upkeep the ethics of the organisations and maintain good spirit. Media relations and payment recovery from their respective clients are also a part of the responsibilities.
Freelancer
Freelance (Self-employed)

(Self-Employed; Internet industry)

September 2005 — January 2006 (5 months)

Did a number of one time projects online , most significant was with ABC Consultants where i assisted in conceptualising and designing their brochure and Business Development Tools
Corporate Communications

Tata Steel

(Public Company; Mining & Metals industry)

August 2002 — August 2005 (3 years 1 month)

-responsible for the Marketing Communications Activity, both above and below the line, for the Long Products Profit Centre of Tata Steel.

• Content generation for:
o Publications
o Press releases
o Exhibitions
o Advertising creatives
o Messages of Top Management for Institutions and Events.
• Protocol activities for VIPs and visiting dignitaries
• Assisting Chief-CCD in his day to day activities.
• Initiating a structure of interface between our Webmaster and the Profit Centres
• Handling Protocol work with VIPs and visiting dignitaries
• Preparing Reports for the Board Note of the MD
• Supporting the Content Management and Publication Management teams in Jamshedpur
• Handling the SAP interface with all Profit Centres for Purchase and other documents
• Introducing & developing new Corporate Communications initiatives like “Aprais”, “Wikis”, “Blogging”
• Participating, recording and actioning Apex Corporate Communications Meets.
Assistant Manager

The Kenilworth Hotel, Kolkata

(Privately Held; Hospitality industry)

July 2001 — July 2002 (1 year 1 month)

Was recruited in the second highest management grade directly reporting to the CEO, and assigned responsibilities in Marketing, including Event Management, PR, Corporate Communications and Institutional Sales. Due to an organisational requirement of an HR Head - I was further entrusted with the functions of Recruitment, Selection, Training, Personnel, Payroll and Administration as well.

Aseem Seth (aseemseth@gmail.com)’s Education

Maharishi Mahesh Yogi Vedic Vishwavidyalaya

MBA/PGDBA , Marketing , 1999 — 2001

Overall Topper across specialisations with aggregate of 80.53%

MBA Summer Project
Organization: Hindustan Lever Limited: - May 00 to July 00

Title of the Project: Joined the Beverages team in South Bihar sales area as a Summer Intern and worked on two projects simultaneously. These were:

o Project-1: Implementing CSI- Composite Service Index - a performance monitoring system which gives a quantitative description of a Redistribution Stockist’s (RS) in Tata Nagar, Ranchi, Dhanbad, Chas and Bokaro.

o Project-2: Roll out of Operation Digvijay at Dhanbad - marginal outlet coverage experiment which I implemented at Dhanbad, involving a detailed mapping of the marginal outlets identification of a suitable RS for the operation and undertaking an ROI study.
Delhi Vishwavidyalaya

Hindu College - Delhi Univ. - B.Com. (Hons) , Commerce with Maths and Computers , 1994 — 1997

Activities and Societies:

Literary Society Secretary in 2nd Year, Editorial Board of College Annual Journal, active participant in co-curricular activities
St. James' School , Kolkata

ICSE , Commerce , 1988 — 1994

• Won the Best Actor’s Award in two consecutive years: 1991 & 1992 in the Inter School Drama Competition, organised by the British Council at Calcutta.
• Won the Best Actor Award in 1993 at the Inter School Drama Competition organised by the Sangeet Kala Mandir.
• Was Editor of the school magazine The Jacobean during my last year at school.
• Had the main role in a television film for National Network produced by the advertising agency, Response, called Bande Mataram.
• Was the anchor-person in the National Network television serial called Hawa Ka Rang.
• Cast as Lucius in the Leicester Haymarket (British visiting troupe) production of Julius Caesar in Calcutta, in January’89. Was the only Indian in an entirely British cast.

Activities and Societies:

• Participated in all Inter School Fests (dramatics, western music, elocution) and was awarded First Prize for Elocution in Mosaic ’92 and First Prize for western music in the same fest.
• Was cast in the lead role of the musical Smike, produced by St. James’ School and presented to Calcutta audiences in December’88.
• Played a major role in St. James’ production of the musical Piper presented to Calcutta audiences in December ’90
Delhi Public School, East of Kailash & RK Puram, New Delhi

CBSE , Primary and Middle School , 1980 — 1988

Activities and Societies:

Was one of the first 2 kids who started the Junior School Deb Soc under Ms. Shyama Chona in DPS East of Kailash.
Elocution, Choir and Dramatics

Additional Information

Aseem Seth (aseemseth@gmail.com)’s Websites:

Aseem Seth (aseemseth@gmail.com)’s Interests:

music, playing guitar, dramatics, theatre

Aseem Seth (aseemseth@gmail.com)’s Groups:

AIMA, PRCI, Linked In Network

Blue: The DallasBlue Business Network (25,000+ members)
Linked:HR (#1 Human Resources Group)
True Wealth Business Network
MyLinkGroups
MyLinkWiki
Employer branding
ThoseinMedia
Media Professionals - India
Online Marketing Group (OMG)
IABC's - ABC (Accredited Business Communicators) Forum
Delhi University Alumni
Public Relations Professionals
Pride LUG
International Association of Business Communicators (IABC)
PR Professionals
Corporate Communications Executive Network
PR 2.0 Lab
PR Professionals Network
Media Professionals Worldwide
Public Relations Specialists
Tech PR
Marketing & Communication Network
Corporate Communication
Grafton Executive Search Recruiting and Career Network
Strategic Corporate Communication - Internal & External Communications, Engagement & Reputation
Creative Communication & Innovation Network of Innovators
Communicators' Community, India
Ned's JOTW - A World in Communication
My Virtual Power Forum
IMP - Interactive International Media Professionals
WILLS WORTH CONSULTING (Hiring / Job Posting / Discussions / Profile display / Business Ideas)
Market Share Research
Web and IP Convergence Protocols
Interactive Media Worldwide
Recruiters & IT Business professionals
Music Media Network
Digital Media Technologies
Indian Broadcast & Media Association
Chief Communications Officer (CCO) Network