
CRM and Email Marketing Technologist/Enthusiast/Addict ; @arvindraman on twitter
Greater Atlanta Area

CRM and Email Marketing Technologist/Enthusiast/Addict ; @arvindraman on twitter
Greater Atlanta Area
Arvind Raman was most recently the Director of Product Management for c360 Solutions ( a CDC Software Company) where he was responsible for driving and managing the c360 product strategy and roadmap which includes over 25 add-on products for the Microsoft Dynamics CRM platform.
Prior to c360, Arvind worked with various companies leading and implementing successful CRM solutions with a focus on the Financial Services industry. Arvind worked with Easybroker in London where he was responsible for the deployment of a tightly integrated CRM and equity trading system. Arvind worked with Riggs Bank in Washington, DC where he was responsible for architecting CRM solutions as part of Rigg’s Know Your Customer (KYC) and Anti Money Laundering (AML) programs.
Arvind has also led CRM projects in a number of other industries including High-Tech (Internet Security System and Factset Research Systems), Utilities (Keyspan Energy) and Retail Marketing (DCI Marketing). Arvind began his career in the CRM industry as a Senior Consultant at Onyx Software, a mid-market CRM software vendor where he worked with different clients helping implement the Onyx CRM solutions.
Prior to Onyx, Arvind was the Implementation Account Manager at Neovest Inc, a leader in the trading software market, where he worked with institutional buy-side and sell-side investment firms implementing Neovest’s proprietary trading technology. Arvind started his career at Morgan Stanley in New York, where he was a Business Analyst in their Institutional Equities group.
Arvind has also been involved with different professional and community organizations such as TIE (The Indus Entrepreneurs), MIT Enterprise Forum and GTBN (Georgia Tech Business Network). Arvind is an honors graduate from the Georgia Institute of Technology where he received a BS degree in Electrical Engineering and a Certificate in Economics. Arvind is also a Certified Pragmatic Marketing Product Manager.
Microsoft Dynamics CRM, Product Management, Project/Team Management, offshore product development, leadership, Agile development methodology, Consulting, CRM Implementation, Email Marketing, 1-1 Marketing
(Privately Held; Computer Software industry)
January 2009 — Present (11 months)
ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships
(Public Company; CHINA; Computer Software industry)
April 2005 — October 2008 (3 years 7 months)
c360 Solutions is a Microsoft Gold Partner and a leading provider of add-on products, industry solutions and development tools for the Microsoft Dynamics CRM platform. Responsible for driving the product strategy and roadmap while delivering successful products and solutions to our customer/partner base. Part of the senior management team responsible for our GTM (Go-to-Market) strategy and execution. c360 was acquired by CDC Software (NASDAQ: CHINA) in April 2006
- Work closely with the partner/reseller channel( 850+) in creating products and solutions that help Microsoft partners sell more Microsoft Dynamics CRM
- Researched smaller add-on vendors and negotiated licensing resale deals in place that added significantly to c360’s revenue.
- Identified and led the effort to create a vertical market segment with the launch of High Tech & Financial Services solution
- Work closely with Product Development to Implement Agile Software Development methodology within the organization
(Computer Software industry)
October 2001 — April 2005 (3 years 7 months)
Manage and deliver successful consulting implementation/projects to different clients.
Internet Security Systems, Atlanta, GA
- Design and Implement a Business Intelligence (Cognos) reporting solutions tightly integrated with a CRM (Onyx) system
DCI Marketing, Milwaukee, WI
- Audit, analyze and enhance the CRM solutions used for managing DCI’s client marketing programs with Harley-Davidson, Subaru and Cadillac
Riggs Bank, Washington, DC
- Design and develop the CIP (Customer Identification Program) and CRM program as part of the banks KYC (Know Your Customer) initiative and AML (Anti Money Laundering) programs
Keyspan Energy Corporation, New York, NY
- Manage and lead the efforts of the integration of Sales Force (SFA) system with a mainframe based customer billing system and a work order management system (MAXIMO)
Easybroker International Ltd, London,UK
- Design, develop and deploy a tightly integrated CRM system with a back office equity trading systems
(Financial Services industry)
November 2001 — October 2002 (1 year )
- Manage the implementation of a CRM Portal tightly integrated with a custom back-office equiry trading system
- Design, develop and deploy the CRM Portal tightly integrated with a custom back-office equity trading system (Total Broker)
- Designed, Modeled and implemented the internal Call Center Process, Structure and System
- Designed and Automated end of day trades reconciliation process using ETL transformation. Data was extracted from a SQL Server Trading system database and reconciled with extracts from counter parties
- Designed and implemented a Trades Data Warehouse to extract trade details for analytical reporting
(Public Company; 201-500 employees; Computer Software industry)
February 2001 — October 2001 (9 months)
- Provided consulting services, which included but not limited to implementation, configuration and customization of the Onyx CRM suite of products
- Organize and lead meetings to define customer business requirements and application objectives
- Responsibilities involved business process modeling and technical project management deliverables (SQL, VB, ASP, SQL Server)
(Privately Held; 51-200 employees; Computer Software industry)
May 2000 — February 2001 (10 months)
- Manage Client Relationships with Capital Market clients for Neovest, a leader in the financial trading software market
- Served as the Implementation Account Manager at key Institutional clients such as Merill Lynch, Tradescape, Knight Securities, Salomon Smith Barney
- Implement, Install and Configure Neovest trading solution
(Public Company; 10,001 or more employees; MS; Financial Services industry)
July 1998 — July 2000 (2 years 1 month)
Designed, developed and supported computer systems for Institutional Trades Processing for Equity and Fixed-Income securities. Interacted regularly with outside entities such as NSCC, DTC, NYSE, NASDAQ on Y2K and other regulatory issues. Complete Project Management life-cycle experience
Bachelors , Electrical Engineering , 1994 — 1998
Certificate in Economics
Deans List,
Faculty Honors