
Instructional Designer & Social Media Strategist
Greater Chicago Area

Instructional Designer & Social Media Strategist
Greater Chicago Area
Arturo Pelayo coaches individuals and organizations in utilizing the web & social media tools to help them reach costumers and markets.
Arturo has a Master of Science in Instructional Design and has worked with CEOs and top executives in the USA, UK and Mexico for their web strategy needs. Be it in eLearning, communications, public relations or marketing,
With visioneering, stamina and quick integration into multicultural, multidimensional departments and executive teams, Arturo uncovers hidden synergy and alchemy.
Arturo brings know-how to emerging technology trends to seize opportunities, unleash innovation and growth in the global horizontal social economy.
(Online Media industry)
1982 — 2009 (27 years )
(Educational Institution; 1001-5000 employees; WIU; Higher Education industry)
June 2006 — April 2008 (1 year 11 months)
• Worked at the Office for Partnerships, Professional Development and Technology at the College of Education and Human Services (COEHS).
• Acted as Instructional Designer for the College of Education and Human Services Podcasting Initiatives through the Apple iTunes U service.
• Developed NautiCast a Higher Education Podcast recorded on board The Scholar Ship,which is a recognized academic program aboard a transformed passenger ship hosting both undergraduate and postgraduate students on semester-long voyages around the world. NautiCast is syndicated on iTunes U here:
http://deimos.apple.com/WebObjects/Core.woa/Browse/wiu.edu.1445063868.01458642977.1504450581?i=1801712326
• Developed training materials for Faculty, Staff and Students on the creation, development and publication of online materials such as podcasts.
(Privately Held; 5001-10,000 employees; Online Media industry)
February 2007 — March 2008 (1 year 2 months)
• Founding member of Visionary Produktions, a collaborative media group that integrated the efforts of photographers, videographers, bloggers & enthusiasts.
• Creator & Manager of The Scholar Ship Social Networking Community on facebook.
- Handled daily interaction with a membership that peaked 680 members at the first anniversary.
- Provided immediate feedback to members.
- Prompted members to blog their ocean-going experience. Fourteen blogs have since been logged.
- Promoted the advance creation of Onboard Life programming through groups that began collaborating through facebook. Such groups include:
> The Social Justice Group, where I also led the first ever Oxfam Hunger Banquet simulation in a cruise ship.
> The Model of United Nations (MUN).
> The Podcasting Club & Photography Club (which became Visionary Produktions).
> Mac Users Group, where I led training in iPhoto, iMovie and other applications. Over 20 students switched to Mac after debarkation.
(Public Company; 10,001 or more employees; SI; Medical Devices industry)
September 2005 — May 2006 (9 months)
• Work in a Multi-functional environment specializing in Research and Development of next-generation multi-modality medical equipment with a focus on image quality, system integration, system reliability, cost reduction, best practices and overall product efficiency.
• Demonstrated a good grasp of knowledge of professional principles, skills in cross-functional areas and applied them through successfully recommending, initiating, developing and completing innovative solutions in basic to moderate tasks.
• Assisted in IEC standard validation testing for Symbia producline sale authorization in The People’s Republic of China.
• Acted as a conduit of support across the functional areas of expertise, including but not limited to, the Systems Engineering Group members while gaining expertise. By enhancing such support role, general guidance, practical hands-on training to new personnel and staff in proven areas of expertise was provided.
(Public Company; 10,001 or more employees; SI; Electrical/Electronic Manufacturing industry)
June 2005 — August 2005 (3 months)
In charge of material selection and purchasing. Monthly transactions in excess of $70,000
Developed training materials for the purchasing department while streamlining the operations of the administrative area of purchasing.
(Educational Institution; 1001-5000 employees; WIU; Higher Education industry)
August 2000 — May 2005 (4 years 10 months)
• Provided instruction to more than 40 users per hour.
• Maintained laboratory systems use and operation.
• Developed direct 1:1 customer relations.
• Enhanced training experience in classroom setting.
(Educational Institution; 1001-5000 employees; WIU; Higher Education industry)
April 2004 — January 2005 (10 months)
• Achieved the incorporation of the largest Student Organization in Campus into the Student Services Division.
• Accomplished the appointment of an Administrative Advisor, three full time Graduate Assistants.
• Implemented a Structural and Philosophical change in the Organization, moving from a Vertical to a Horizontal model;
• Developed an Institutional Image Strategy.
• Ensured increased funding for the fulfillment of the IFC Mission.
• Designed & implemented a strategy to revise the IFC Constitution that was four years outdated.
• Streamlined the Data Management System & implemented a Backup System.
• Proposed more than 24 initiatives in the University-wide Quality of Life Committee.
• Developed activities that emphasized on cultural awareness, student engagement and civic responsibility.
• Enhanced minority group leadership development & representation.
(Partnership; 51-200 employees; Higher Education industry)
September 2003 — May 2004 (9 months)
• Aided in providingng instruction (Spanish I & II) to more than 400 High School students across the continental United States through the Satellite Dish Network & DirecTV.
(Educational Institution; 1001-5000 employees; Higher Education industry)
April 2003 — April 2004 (1 year 1 month)
• Consolidated the Public Relations Group and integrated a Webmaster position.
• Streamlined electronic and printed media development and its logistic distribution.
(Public Company; 10,001 or more employees; SI; Medical Devices industry)
June 2003 — August 2003 (3 months)
Erlangen, GERMANY. SIEMENS Medical Solutions: Computed Tomography (CT) Group.
• Worked with the Materials, Chemistry & Physics Groups.
• Enhanced Data Acquisition System Sensors for CT.
• Executed durability, strain & long term testing for Multi-modality medical imaging equipment.
• Report development in English and German.
(Partnership; 51-200 employees; Higher Education industry)
September 2002 — May 2003 (9 months)
• Collect and classify audiovisual material into standardized media.
(Educational Institution; 1001-5000 employees; WIU; Higher Education industry)
October 2002 — April 2003 (7 months)
• Implemented a Website for the first time in the organization's history.
• Created a portfolio of electronic and hard copy publicity assets.
(Partnership; 51-200 employees; Higher Education industry)
August 2000 — May 2001 (10 months)
Database Developer.
• Illinois Secretary of State SECURITY CLEARANCE.
• Developed coding for the University’s STARS
(Student/Alumni Records System) Database.
• NCREL Curriculum Mapping Website. (www.ncrel.edu).
• Internal Project Management.
• Research & Development of User Interface Design.
Master of Science , Instructional Design and Technology , 2006 — 2008
• Graduate Assistant of the Office for Partnerships, Professional Development and Technology at the College of Education and Human Services (COEHS). June 2006 - January 2008.
• Instructional Designer for COEHS Podcasting initiatives and the Apple iTunes U service.
International Communication 2007 — 2007
Diploma , Postgraduate International Communications Learning Circle , 2007 — 2007
The Scholar Ship is a globally recognized academic program aboard a transformed passenger ship hosting students on semester-long voyages around the world. Participants from diverse cultural backgrounds come together to co-create life-changing experiences that develop their intercultural competence and foster friendships reaching the far corners of the world.
Bachelor of Science , Physics , 2000 — 2005
Minors: German, French, Mathematics and Manufacturing Engineering Technology (Mechanical Design).
August - December 2002 Undergraduate Research Assistant:
WIU Physics Department."Electrostatic Properties of Milkweed Fluff".
Diploma , German Language, Science, Technology and Culture Course , 2001 — 2001
Study Abroad: June - August 2001
Munich, GERMANY. Technische Universitat München, Student Scholar.
Sponsored by the Deutscher Akademischer Austauschdienst (DAAD).
High School Diploma , 1997 — 2000
• Spring 2000: 1st Place: Better Company Award. "Entrepreneurship & Company Modeling Fair".
• 1997 – 2000: Foundation Student Scholar.
Innovation, Networking, Entrepreneurship, Apple Technologies, Podcasting, Digital Photography, DVD Authoring, Instructional Design, Interaction Design, Industrial Design, Human Computer Interaction, Graphic Design, Industrial Psychology, Industrial Anthropology, Molecular Imaging, Mechanical Engineering, Aeronautics, Marketing. Traveling, Scuba Diving,
2008 - 2009 Association of International Education Administrators (AIEA).
Since 2007 Apple Developer Connection: Student Member.
2005 - 2007 Amnesty International.
2006 - 2007 WIU Strategic Plan Implementation Team Member
Since 2005 Blue Key National Honor Society.
2004 – 2005 National Association of Foreign Student Affairs (NAFSA).
2003 - 2005 WIU Grade Appeal Committee.
2001 – 2003 WIU Quality of Life Committee; Strategic Plan: Student Life
Implementation Team.
2000 - 2001 Society of Manufacturing Engineers., International Friendship Club
• Institute for International Education, Diversity Scholar 2007. ($10,000 grant to attend The Scholar Ship's September 2007 Voyage).
• Who's Who Among Students in America’s Colleges and Universities 2008.
• 18th Annual WIU President's Excellence in Diversity Award Recipient, 2007.
• First Hispanic Student to graduate from a Bachelor of Science in Physics at WIU.
• Who's Who Among Students in America’s Colleges and Universities 2005.
• Graduated with Special Recognition Honors by the Office of the President.
• Blue Key National Honor Society Inductee in 2005.
• National Dean's List Honoree. Inducted in the 2004-2005 Academic Year.
• Dean’s List, College of Liberal Arts & Sciences, WIU 2004.
• University Foundation Scholar 2000-2005.
• Society of Manufacturing Engineers' 2001 Scholar.