Partner at Hired Gun Marketing
Orange County, California Area
- Current
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- Partner at The Hired Gun Marketing Group
- Past
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- VP Marketing at HootWinc,LLC (HOOTERS Restaurants)
- Senior Director of Marketing at Marie Callender's Restaurants
- Partner at DT MARKETING & INSIGHTS
- Director of Merchandising at Taco Bell
- Director at TACO BELL CORPORATION
- Director of Sports Marketing & Promotions at Unocal 76/Tosco
- Director at TOSCO/Unocal 76 CORP
- Education
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- Loyola Marymount University
- Recommended
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3 people have recommended Art - Connections
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79
connections
- Industry
- Marketing and Advertising
- Websites
Art Tinajero’s Summary
Results oriented marketing leader with over 15 years executive experience impacting the growth and performance of brands. Solid background in developing and implementing marketing strategies and programs that increase sales, strengthen a positioning and communicate a differentiating promise. Focused and innovative thinker with a bottom-line orientation (ROI). Highly effective team leader and persuasive broker in leading cross-functional teams to solve problems. Noteworthy communicator and consensus builder who thrives in creative and forward-thinking environments.
Art Tinajero’s Specialties:
Strategic Planning, Brand Building, Business Development, Media Planning, Consumer Insights, Project Management, Local Store Marketing, Online Marketing, Electronic/Print Media Production, Promotions
Art Tinajero’s Experience
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Partner
The Hired Gun Marketing Group
(Marketing and Advertising industry)
October 2008 — Present (1 year 2 months)
The Hired Gun Marketing Group is Marketing Consulting group with a specialized focus in all facets of restaurant marketing. We have recently introduced a Local Store Marketing tool (smartandlocalmarketing.com) that has revolutionized LSM.
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VP Marketing
HootWinc,LLC (HOOTERS Restaurants)
(Restaurants industry)
February 2007 — October 2008 (1 year 9 months)
Led the marketing for the largest Hooters Restaurant Franchisee on the west coast with sales of over $70M. Developed new marketing strategies and tactics that increased sales by 8.62% in 2007.
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Senior Director of Marketing
Marie Callender's Restaurants
(Marketing and Advertising industry)
October 2003 — March 2007 (3 years 6 months)
Led the strategic thinking and planning for all marketing of the Marie Callender's brand. Responsible for all external Advertising and Public Relations agencies' work on all marketing initiatives including television and radio creative and production, direct mail, print and PR strategies. Managed an internal team of five and a marketing budget of $6 million.
Consistently achieved positive YOY same-store sales of an average of +3%
Led the research study to segment and gain insights on Marie Callender's key consumer targets
Proactively secured the consistent support and funding from the independent Marie Callender's Franchisee group
Initiated and managed a strategic vendor co-op to supplement the Marketing Plan and budget -
Partner
DT MARKETING & INSIGHTS
(Marketing and Advertising industry)
April 2000 — October 2003 (3 years 7 months)
Marketing consulting firm emphasizing integrated strategic solutions through the effective use of consumer insights.
Partner
Developed Marketing initiatives and brand planning for clients such as Apple Computer, Conaco; Developed the annual Marketing Plan for the "Bamboo Club" (14 sites), resulting in a 8% same store sales increase
Increased redemption rate of the Bamboo Club Direct Mail Program from 2% to 5.2%
Directed the Conaco-Phillips Direct Mail strategy and tactical planning resulting in a 2% increase in credit card usage -
Director of Merchandising
Taco Bell
(Public Company; 10,001 or more employees; YUM; Restaurants industry)
1999 — 2001 (2 years )
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Director
TACO BELL CORPORATION
(Marketing and Advertising industry)
February 1999 — April 2000 (1 year 3 months)
Fortune 500 fast food brand with over $5 billion in annual sales and 5,500 locations nation-wide.
Director of National Merchandising
Responsible for the development of national point-of-sale (POS) merchandising. Managed an annual budget of $35 million and an internal staff of nine as well as outside agency partners.
Increased product trial by 6% and incremental sales mix by 13% per site, per Marketing Module with the introduction of strategic merchandising Communication Zones. Initiated consumer insights study to validate findings
Reduced production and design costs by $1.5 million annually by re-engineering processes
Increased franchisee voluntary participation in merchandising programs 20% -
Director of Sports Marketing & Promotions
Unocal 76/Tosco
(Marketing and Advertising industry)
1995 — 2000 (5 years )
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Director
TOSCO/Unocal 76 CORP
(Marketing and Advertising industry)
June 1987 — February 1999 (11 years 9 months)
A $7 billion Oil, Gas and Convenience Store Company marketing under brands such as Union 76, Circle K Stores, BP and Exxon with 6,000 sites nation wide.
Director of National Sales Promotion and Sports Marketing
Responsible for the strategic development and implementation of all Sales Promotion programs and Sports Marketing initiatives for Tosco brands. Managed a $17 million budget, a team of eight and various outside agency partners.
Increased sales an average of 6% annually via highly successful brand promotions and sports marketing programs
Reduced marketing expense by $3.5 million annually by introducing a self-funding Promotions strategy
Negotiated 76 brand placement in feature films ("Lost World", "The Postman" and "Lethal Weapon 4") at zero cost
Increased effectiveness and reach of programs by use of tie-in partners (i.e. NASCAR, MLB, NBA
Art Tinajero’s Education
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Loyola Marymount University
BS Business Mngmt/Mktg , Business Management/Marketing , 1976 — 1980
Additional Information
Art Tinajero’s Websites:
Art Tinajero’s Interests:
Strategic Planning/Brand Building, Business Development, Media Planning, Local Store Marketing, Consumer Insight Research, Project Management, Promotions
Art Tinajero’s Groups:
National Restaurant Association, Management Executives Group
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Restaurant Network -
Food Industry Marketing & Communication Professionals -
National Restaurant Association Professionals -
Loyola Marymount University Alumni -
Restaurant & Hospitality Experts -
Social Media Starter For Small Business
Art Tinajero’s Honors:
2007 President's Award Hootwinc LLC
1998 President's Award Tosco/76
Art Tinajero’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
