Independent Creative Director | Brand Strategist | Marketing Innovator
Greater Philadelphia Area
- Current
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- Independent Creative Director | Brand Strategist | Marketing Innovator at Large
- Past
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- Chief Creative Officer/Partner at EngineRoom Brand Communications
- Independent Creative, Producer & Director at Large
- Executive Creative Director at Winning Strategies
- Creative Group Head at Sawtooth Group
- Independent Creative Resource at McCann Erickson-Hakahudo, Tokyo, Japan
- Creative Group Head at Weightman Advertising
- Art Director at Cambell Mithun Esty, NYC
- Education
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- School of Visual Arts
- Recommended
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3 people have recommended Art - Connections
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211
connections
- Industry
- Marketing and Advertising
- Websites
Art Stiefel’s Summary
I am a Creative Director, Brand Strategist, Marketing Innovator and experienced business leader with a proven background in successful strategic planning, program development, marketing, management and implementation from start-up companies to Fortune 500 corporations. I provide a calm, collaborative, clear direction across teams in diverse, high-growth multi-discipline environments. My breadth of experience spans from pharmaceutical, technology, manufacturing, telecommunication, construction, healthcare, software, government, fine food, automotive, entertainment,real estate, Ecommerce, and nonprofit industries.
I work just as easily with clients around the corner as well as around the globe. From simple small-space ads to highly complex international branding initiatives my vast experience is something that each and
every one of my clients benefits from.
Art Stiefel’s Specialties:
Branding Consultant and Creative Marketing Guru specializing in brand strategy development, brand positioning, brand identity, brand marks, brand continuity, brand communications, brand analysis, brand ideation and brand innovation. Develop proprietary brand solutions for my clients and then execute them across all relevant communication platforms.
Art Stiefel’s Experience
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Independent Creative Director | Brand Strategist | Marketing Innovator
Large
(Privately Held; Marketing and Advertising industry)
June 2009 — Present (6 months)
I am an experienced business leader with a proven background in successful strategic planning, program development, marketing, management and implementation from start-up companies to Fortune 500 corporations. I provide a calm, collaborative, clear direction across teams in diverse, high-growth multi-discipline environments. My breadth of experience spans from pharmaceutical, technology, manufacturing, telecommunication, construction, healthcare, software, government, fine food, automotive, entertainment, real estate, Ecommerce, and nonprofit industries.
Some of the turnkey solutions I provide my clients include:
• web site design
• brand positioning
• strategic planning
• advertising campaigns
• logo design/brand identity
• brochure design
• broadcast; tv, radio & streaming media -
Chief Creative Officer/Partner
EngineRoom Brand Communications
(Privately Held; Marketing and Advertising industry)
August 2004 — August 2009 (5 years 1 month)
Chief Creative Officer of EngineRoom Brand Communications. Develop brand strategies, positionings, brand identities, brand communications and brand innovations for Health, Luxury Lifestyles, Food and Financial brands. Whether in traditional print, outdoor, broadcast or online, multimedia, guerilla, buzz or fringe marketing we define our clients' unique Brand Conversation and implement it at all points of consumer contact.
Clients have included Citibank, Mercury Communications, MedImmune, OKI Printers, Novartis-Zelnorm, Lescol, Abbott Pharmaceuticals-Niaspan, Santarus-Zegerid, KEE Action Sports, Crestec USA, Dacor Appliances, RE/MAX Citygroup, Policrom North America, Reckitt Benckiser-Chore Boy, Pine Hill Group Financial Consulting, KOS Pharmaceuticals, Urban Residential-ARIA the condominium, 255 Hudson, Court Street Lofts, Classic Condos, Birkel Residential- Pinnacle at Oak Hills, Slate Creek Townhomes, CREI- American Lofts, Nouveau, 101 Walnut, LandMark Architecture -
Independent Creative, Producer & Director
Large
(Marketing and Advertising industry)
July 2002 — August 2004 (2 years 2 months)
Served as creative resource for multiple regional and national advertising agencies, design firms and corporations. Work included strategic development and brand positioning as well as print, broadcast and online integrated marketing solutions for clients like Comcast Cable, Pennsylvania Lottery, PathMark Supermarkets, OKI Printers, Formica, Advanta, Exelon, Expedia.com, NFL Properties, New Jersey Tourism, Saint Barnabas Hospital, Seminole Casino, Palisades Hospital, Cooper University Hospital, Spaulding Automotive and Ocean First Bank.
Was also a producer & director on broadcast TV and radio for clients like NFL Films, PathMark Supermarkets, Cooper University Hospital, Boscov's, New Jersey Tourism, New Jersey Energy Choice, First Residential Mortgage and Ocean First Bank.
Additionally worked for one season as a Post Producer for 20th Century Fox television show "Ambush Makeover" which was produced via Banyan Productions. -
Executive Creative Director
Winning Strategies
(Privately Held; 51-200 employees; Marketing and Advertising industry)
October 1999 — June 2002 (2 years 9 months)
Served as Executive Creative Director for New Jersey based advertising agency with offices in New York, Newark - New Jersey and Washington D.C. Developed brand strategy, brand positioning and brand communications for regional and national clients.
Clients included Four Seasons Residences, Helmsley Hotels, Ritz Carlton Residences, Horizon Blue Cross, State of New Jersey Travel and Tourism, New Jersey Transit, NJ.com, Hershey Spas and Resorts, Robert Wood Johnson University Hospital, Cooper University Hospital, New Jersey Energy Choice, Stevens Institute of Technology, The Star Ledger, Camden County New Jersey, Bristol Myers Squibb Children's Hospital at Robert Wood Johnson University Hospital, Lourdes Hospital, Ocean First Bank, New Jersey Health and Human Services, yhd.com and many others. -
Creative Group Head
Sawtooth Group
(Marketing and Advertising industry)
1995 — 1999 (4 years )
Lead creative team in the brand development and implementation for Fortune 500 companies like BellSouth, Novartis, AT&T, Coldwell Banker Real Estate, Comcast-Music Choice, Tetley Teas, Martinson Coffee, Café Bustelo, Kimberly-Clark, Radisson Hotels, Radisson SAS Hotels International, Homewood Suites Hotels, McCormick & Company Spices, Saranac Beer, Boehringer Ingelheim - Pharmaton, Ginsana, Ginkoba, Movana, Vitasana, Estes Rockets and new business development.
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Independent Creative Resource
McCann Erickson-Hakahudo, Tokyo, Japan
(Marketing and Advertising industry)
March 1994 — June 1996 (2 years 4 months)
Concept development for Coca~Cola and sister brands for the Asian-Pacific market. Functions included creative writing, design and art direction.
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Creative Group Head
Weightman Advertising
(Marketing and Advertising industry)
1990 — 1995 (5 years )
Worked as creative team leader on the brand development of multi-platform communications for clients such as Sunoco, Campbell's Soup Co.- Mrs. Paul's, Kraft Foods, Tastykake, Wampler-Longacre Foods, Scott Paper, Alpo Pet Foods, Mannington Flooring, Tidy Cat, Kitty Litter®, The Wall Music Stores
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Art Director
Cambell Mithun Esty, NYC
(Public Company; 201-500 employees; Marketing and Advertising industry)
January 1986 — August 1989 (3 years 8 months)
Worked in the capacity of Art director on clients like MasterCard International, Dole, Nabisco-OREO, Chips Ahoy, Ritz Crackers, Triscuit, Fig Newtons, Wheat Thins, Nissan, Chrysler-Jeep/Eagle, Minolta-Cameras, Meters, Texaco, Travelers Financial, Noxzema Shave Cream, Whitehall Labs-Compound-W, Anacin, Dristan, Lestoil, Tambrands-Tampax, Vaseline Intensive Care, Brown and Williamson Tobacco-Kool Cigarettes, Prince Cigarettes
Art Stiefel’s Education
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School of Visual Arts
BFA , Advertising & Illustration , 1983 — 1987
Additional Information
Art Stiefel’s Websites:
Art Stiefel’s Interests:
Brand development, brand building, brand exploration, brand communications, web site design, web site development, graphic design, music, arts
Art Stiefel’s Groups:
University of the Arts - Senior Lecturer; Advertising Strategy Development, Creative Concepts II, Philadelphia Ad Club
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Inbound Marketers - For Marketing Professionals -
Advertising Professional -
Innovation and Ideation Forum -
SVA Computer Art - www.SVAcomputerART.com - School of Visual Arts -
Philadelphia Interactive Marketing Association -
Medical Marketing & Communications Group -
Digital Signage Association -
Center City Proprietors Association -
Creative Intensive Network - For All Advertising Creatives -
The Digital Signage Group -
Creative Design Professionals
Art Stiefel’s Honors:
One Show, Addy Awards, Webby Awards, Billboard Music - Billie Awards, Philadelphia Ad Club, NJ BIZ Web Dev Award, W3 Online Awards, MarCom Awards, Davey Awards, Effies, Communicator Awards
Art Stiefel’s Contact Settings
Interested In:
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
