Vice President, Public Relations at PRSA
Greater New York City Area
Vice President, Public Relations at PRSA
Greater New York City Area
Award-winning senior vice president who has developed and managed relevant, engaging and measurably successful public relations programs for leading consumer product, retail, healthcare and business-to-business brands. Problem-solver with strong entrepreneurial spirit. Approaches challenges with passion, integrity and positive outlook.
Development and execution of creative, strategic and measurably effective public relations campaigns; cultivation of solid client relationships; delivery of superior client service and work product; business development through organic growth and new-client acquisition; staff development.
(Non-Profit; 201-500 employees; Public Relations and Communications industry)
August 2008 — Present (1 year 4 months)
(Privately Held; 11-50 employees; Public Relations and Communications industry)
2007 — 2008 (1 year )
Managed agency’s program for alli weight-loss aid, with minimal executive team involvement; administered $2MM+ budget; developed and managed projects and programs, including strategies, implementation plans, evaluation, staffing and timelines; managed threat-tracking and response; integrated public relations with other marketing disciplines, including advocacy, advertising, multi-cultural (African-American, Hispanic) marketing, retail promotion, medical marketing and interactive; oversaw 10-person account team.
(Privately Held; 51-200 employees; Public Relations and Communications industry)
2003 — 2007 (4 years )
Held responsibility for overall account relationships; provided strategic vision, rationale and direction on accounts and programs; established and maintained key client contacts; developed and delivered client presentations; provided proactive leadership to account, staff and clients; created environment that encouraged and rewarded positive team interactions; maintained and grew existing business; led new business development efforts. Account experience included: Abreva, Brookstone, General Nutrition Centers, HBO Video, KeyBank, Kohl’s Department Stores, MeadWestvaco, Nicoderm CQ, Nicorette, Os-Cal, Sensodyne and TUMS.
(Privately Held; 1-10 employees; Public Relations and Communications industry)
1987 — 2003 (16 years )
Delivered on company’s vision, performance requirements, growth projections and profitability targets; maintained senior client contacts; counseled and advised account teams in their research, strategic planning, tactical execution and measurement; maintained and grew existing business; led new business development efforts; progressed through various positions of increasing responsibility, including account coordinator, account executive, senior account executive, account supervisor, vice president, senior vice president and executive vice president. Account experience included: Aquafresh, Baskin-Robbins, Citrucel, Dunkin’ Donuts, MeadWestvaco, Standard & Poor’s, Tagamet and Valvoline
1982 — 1986
1978 — 1982
PRSA, PRSA-NY
• 2000 Gold SABRE Award Certificate of Excellence
• Holmes Report “Top 100 PR Campaigns of 2001”
• 2001 Big Apple Award
• 2002 Gold SABRE Award Certificate of Excellence
• 2004 Gold SABRE Award Certificate of Excellence
• 2005 Big Apple Award Certificate of Excellence
• 2005 Silver Anvil Award Certificate of Excellence
• 2007 Silver SABRE Award
• 2007 Silver Anvil Award
• 2007 Silver Anvil Award Certificate of Excellence
• 2008 Gold SABRE Award
• 2008 Big Apple Award (three)
• 2008 Silver Anvil Award (three)