Arthur Germain

I help technology, manufacturing, professional services and media firms develop and deliver brand stories that can be remembered, repeated and rewarded. I leverage 25+ years of corporate communications, public relations agency, plus business and technology editorial experience to help clients feel confident as they sharpen their brand stories. This delivers measurable results that build stronger market recognition and contribute directly to increased sales.

Examples:
- Introduced next generation security software client in US later acquired by larger competitor
- Launched content marketing campaigns for clients resulting in numerous qualified leads and increased sales pipeline
- Rebranded B2B association resulting in increased recognition and membership
- Delivered 1:1 media training to help tech giant tell its brand story to media resulting in numerous press articles
- Created memorable thought leadership news releases for clients resulting in increased media pick-up, interviews and stronger brand awareness
- Linked thought leadership public relations and social media campaigns to increase sales for tech and manufacturing client

Read more about my brand marketing approach including brand storytelling tips, personal branding advice and ways to link your brand story to your content marketing efforts at my blog at http://www.Brandtelling.com

Visit Communication Strategy Group for case studies about our client successes and to learn the types of brand marketing packages we can tailor for your company at http://www.gocsg.com

Get a free brand story consultation - bit.ly/csg-free-consult

• Killer Content Award

  B2B Content2Conversion Conference & DemandGen Report
  • April 2013

  
  Communication Strategy Group Wins "Killer Content" Award for Logicalis + HP Technology Brand Storytelling Campaign
  
  Content once again proves to be king when it comes to establishing thought leadership, generating demand and nurturing sales leads. Logicalis US and agency partner Communication Strategy Group earned a prestigious 2013 Killer Content Award for its B2B Brand Storytelling Content Marketing Campaign to introduce new HP hardware, software and related services to customers and prospects. The award was received during the B2B Content2Conversion Conference held in New York City and hosted by the DemandGen Report.

• HIA-LI Annual Award

  HIA-LI
  • November 2012

• HIA-LI Looks to CSG to Spearhead its Brand Building Efforts

  Team Members: Arthur Germain

  Client case study: HIA-LI
  
  - HIA-LI, formerly the Hauppauge Industrial Association, was looking to strengthen its brand and generate greater awareness among members, prospective members, the Long Island business community and the Long Island media.
  
  - HIA-LI partnered with Communication Strategy Group (CSG), a brand marketing agency, to gain insight into its membership and its brand identity and to develop consistent communication and branding strategies that would help take it to the next level.
  
  - HIA-LI was able to gain a greater insight into its membership, their brand perceptions, and their needs. Next, the agency helped HIA-LI develop a stronger, more consistent brand story, and raise awareness of HIA-LI as the recognized voice for business on Long Island.

• AFCO Systems Taps CSG to Build Brand Awareness and Thought Leadership

  Team Members: Arthur Germain

  Client case study: AFCO Systems
  
  - AFCO Systems wanted to raise brand awareness and establish thought leadership among data center facilities professionals for its Green IT data center products.
  
  - AFCO Systems partnered with Communication Strategy Group (CSG), a brand marketing agency, that developed a strategic communications approach to public relations, marketing and social media marketing.
  
  - AFCO Systems has raised its brand awareness profile and dramatically expanded its media presence; it has established a foothold in the social media space, and increased its web traffic by 75 percent.

• Recent blog posts on IT content marketing

  • January 2004 to Present
  Team Members: Arthur Germain, Bob Scheier, Larry Marion

  Tips from a veteran trade press editor for using content marketing to find, nurture and close prospects for complex B2B sales.

1. Public Relations
2. Public Speaking
3. Marketing Strategy
4. Strategic Communications
5. Short Stories
6. Blogging
7. Social Media Marketing
8. Integrated Marketing
9. Messaging
10. Web Content
11. Executive Communications
12. Marketing Communications
13. Thought Leadership
14. Media Relations
15. Social Media
16. Corporate Communications
17. Brand Storytelling
18. Communication Training
19. Press Releases
20. Storytelling
21. Internal Communications
22. Marketing
23. Content Development
24. Digital Media
25. Email Marketing
26. Content Strategy
27. Copywriting
28. Digital Marketing
29. Corporate Branding
30. Brand Awareness
31. Direct Marketing
32. Entrepreneurship

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Websites:

• Brand Marketing, PR
• Brandtelling blog
• Free brand story consultation