Andrew Artemenko

Current

Vice President, Digital Marketing at Bank of America

Education

Northwestern University
Fairfield High School

Recommended

28 people have recommended Andrew

Connections

500+ connections

Industry

Banking

Andrew Artemenko’s Summary

Andrew Artemenko is a digital marketing professional with over 7 years of experience in engaging customers online.

Andrew Artemenko’s Specialties:

Brand Strategy
Direct Marketing
Business Development & Integrated Partnerships
Creative Development and Agency Management
Media Contract Negotiation
Campaign Management
Quantitative Analysis/Reporting
Presentation
Project Management

Andrew Artemenko’s Experience

Vice President, Digital Marketing

Bank of America

(Public Company; BAC; Banking industry)

September 2007 — Present (2 years 3 months)

Bank of America Corporation (NYSE: BAC) is the largest commercial bank by deposits and and holds 12.2% of all U.S. deposits and 2.2 trillion dollars in total assets.

While working at Bank of America, I have supported Enterprise Marketing efforts as well as Global Consumer and Small Business Marketing. Through each role, I have adopted and applied the science of segmentation through multiple marketing channels. To date, each job I've held within the bank has been underscored by innovation and a strong customer focus on deepening relationships.

My current role in Digital Marketing for New Product Innovation calls for developing new product positioning within overall brand strategy, designing online enrollment experiences, creative agency direction, planning market trials, forecasting sales and fulfillment, data file management and ongoing customer research.

In sum, it requires moving within and across disparate teams and winning the resources and influence to launch successful marketing campaigns.

Andrew Artemenko’s Education

Northwestern University

Communications and Business , Economics, Advertising, Direct Marketing , 1999 — 2003

Enrolled in graduate-level classes within Kellogg School of Management and Northwestern's Integrated Marketing and Communications program.

Activities and Societies:

Sigma Chi Fraternity, Men's Crew Team.
Fairfield High School

1995 — 1999