
Vice President, Ecommerce Marketing, Bank of America
Charlotte, North Carolina Area

Vice President, Ecommerce Marketing, Bank of America
Charlotte, North Carolina Area
I have worked in Online marketing for 6 years, specifically focused in customer/subscriber acquisition.
Business development
Negotiation
Campaign Management
Quantitative Analysis/Reporting
Presentation
Project Management
(Public Company; 10,001 or more employees; BAC; Banking industry)
September 2007 — Present (1 year 1 month)
Bank of America Corporation, a financial holding company, provides banking and nonbanking financial services in the United States and internationally. It operates through three segments: Global Consumer and Small Business Banking, Global Corporate and Investment Banking, and Global Wealth and Investment Management.
The Ecommerce Marketing Team manages the online brand and acquisition strategy/execution for Bank of America.
Communications and Business, Economics, Advertising, Direct Marketing, 1999 — 2003
Enrolled in graduate-level classes within Kellogg School of Management and Northwestern's Integrated Marketing and Communications program.
Chicago Interactive Marketing Association (CIMA) Volunteer Board Member