Andrew Artemenko

Andrew Artemenko

Vice President, Digital Marketing at Bank of America

Charlotte, North Carolina Area

Current
Education
  • Northwestern University
  • Fairfield High School
Connections
500+ connections
Industry
Banking

Andrew Artemenko’s Summary

Andrew Artemenko is a digital marketing professional with over 7 years of experience in engaging customers online.

Andrew Artemenko’s Specialties:

Brand Strategy
Direct Marketing
Business Development & Integrated Partnerships
Creative Development and Agency Management
Media Contract Negotiation
Campaign Management
Quantitative Analysis/Reporting
Presentation
Project Management


Andrew Artemenko’s Experience

  • Vice President, Digital Marketing

    Bank of America

    (Public Company; BAC; Banking industry)

    September 2007Present (2 years 3 months)

    Bank of America Corporation (NYSE: BAC) is the largest commercial bank by deposits and and holds 12.2% of all U.S. deposits and 2.2 trillion dollars in total assets.

    While working at Bank of America, I have supported Enterprise Marketing efforts as well as Global Consumer and Small Business Marketing. Through each role, I have adopted and applied the science of segmentation through multiple marketing channels. To date, each job I've held within the bank has been underscored by innovation and a strong customer focus on deepening relationships.

    My current role in Digital Marketing for New Product Innovation calls for developing new product positioning within overall brand strategy, designing online enrollment experiences, creative agency direction, planning market trials, forecasting sales and fulfillment, data file management and ongoing customer research.

    In sum, it requires moving within and across disparate teams and winning the resources and influence to launch successful marketing campaigns.


Andrew Artemenko’s Education

  • Northwestern University

    Communications and Business , Economics, Advertising, Direct Marketing , 19992003

    Enrolled in graduate-level classes within Kellogg School of Management and Northwestern's Integrated Marketing and Communications program.

    Activities and Societies:
    Sigma Chi Fraternity, Men's Crew Team.
  • Fairfield High School

    19951999


Additional Information

Andrew Artemenko’s Groups:

Online Marketing Experts

  •    Northwestern University Alumni
  •    Northwestern University Marketing Professionals
  •    Online Marketing Experts
  •    Small Business Online Community
  •    LendingTree Alumni
  •    Center for Future Banking

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