Dirk Lester

Current

• New Media Marketing Specialist at Be Found Online

Past

• New Media Marketing Consultant at ABT
• New Media Marketing & Communications at The Mud Room
• Copywriter and Content Optimizer at The Ben Hirsh Group

• New Media Marketing at cavalryHR
• Copywriter & SEO Consultant at Aurora Information Technology, Inc.
• Copywriter and SEO Consultant at Virtual Line LLC
• Copywriter & Content Optimizer at Spectrum Communications
• Columnist at Reel Chicago
• Copywriter & Content Optimizer at Norvax Inc

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6 more...

Education

• Columbia University in the City of New York
• Georgetown University

Recommended

2 people have recommended Dirk

Connections

46 connections

Industry

Marketing and Advertising

Dirk Lester’s Summary

FADE IN:

Thunder, a sporadic bursting gale and the blood-burnt twilight, washed a young man now known as Dirk Lester ashore, at Rio de Janeiro, nearly a decade ago—two days into a particularly debauched Carnival, with two 7.62 millimeter slugs and a curare-tipped dart in his back, ten-thousand francs and a flask of single malt scotch in his hip pocket and of course little or no memory of a past life. His love of alternative media forms began right then and there—when, as fate would have it, he was forced to dispatch one of several would-be assassins by garroting him with an illusive copy of Deadly Hands of Kung Fu # 57, then hide out for several long months in a bedraggled movie palace run by a formally black-listed mad man ad man—who carefully coaxed the young blank slate back to full health while holding him hostage to screenings of nothing but obscure Look Magazine campaigns, radio drama sponsorship adverts, and gang mural inspired banners-n-billboards twenty-four hours a day . . .

TO:

Following his daring escape from that mad, though well-intentioned, ad man’s clutches, Dirk gradually wandered northward, reeducating himself first at Georgetown University’s Georgetown College and Columbia University's School of the Arts, then at an eclectic assortment of occupations ranging form the sublime …Greenpeace Organizer, Child Welfare Advocate, Newspaper Reporter … to the patently ridiculous … Personnel Bodyguard, International “Currier,” Corporate "Spy” inside Ken Starr’s infamous Kirkland and Ellis to the pretty darn enjoyable ... Comic Book Writer, Entertainment Industry Futurist, founding host of the MovieWeb.com column "The Daily Spin," and co-author of the 2006 book Science Fiction America. Today, he walks the Earth sharing the Zen of New Media Marketing and Communications with entrepreneurs from Chicago to Shanghai.

…TO BE CONTINUED

Dirk Lester’s Specialties:

Copywriting
SEO
SEM
SMM
SMO
TSM
VMM
VWM
PR 2.0
New Media Marketing & Communications

Dirk Lester’s Experience

• New Media Marketing Specialist

  Be Found Online

  (Privately Held; Marketing and Advertising industry)

  April 2009 — Present (8 months)

  Design and manage new media marketing campaigns that include:
  
  o Social Media Optimization
  o Social Media Marketing
  o Social Media PR
  o Reputation Management
  o Search Engine Optimization

• New Media Marketing Consultant

  ABT

  (Biotechnology industry)

  July 2008 — April 2009 (10 months)

  Designed and directed new media campaign that included:
  
  o PPC Management
  o Business Blogging
  o Affiliate Marketing
  o Content Optimization and
  o Social Media Marketing and PR

• New Media Marketing & Communications

  The Mud Room

  (Internet industry)

  August 2007 — November 2008 (1 year 4 months)

  Designed and directed SEO/SEM campaign that included:
  
  o PPC Management
  o Affiliate Marketing
  o Business Blogging
  o Social Media PR and
  o Content Optimization

• Copywriter and Content Optimizer

  The Ben Hirsh Group

  (Real Estate industry)

  June 2008 — August 2008 (3 months)

• New Media Marketing

  cavalryHR

  (Privately Held; Human Resources industry)

  April 2007 — August 2007 (5 months)

  Designed and directed SEO/SEM campaign that included:
  
  o PPC Management
  o E-mail Marketing
  o Article Marketing
  o Business Blogging
  o Affiliate Marketing
  o Directory Submission
  o Social Media PR and
  o Content Optimization

• Copywriter & SEO Consultant

  Aurora Information Technology, Inc.

  (Privately Held; 11-50 employees; Information Technology and Services industry)

  November 2006 — February 2007 (4 months)

  o Article Marketing
  o Copy Writing
  o Directory Submission
  o Social Media PR and
  o Content Optimization

• Copywriter and SEO Consultant

  Virtual Line LLC

  (Privately Held; 11-50 employees; Information Technology and Services industry)

  May 2006 — September 2006 (5 months)

  o Directory Submission
  o Article Marketing
  o Copy Writing
  o Business Blogging
  o Social Media PR and
  o Content Optimization

• Copywriter & Content Optimizer

  Spectrum Communications

  (Privately Held; 1-10 employees; Information Technology and Services industry)

  February 2006 — May 2006 (4 months)

• Columnist

  Reel Chicago

  (Internet industry)

  2005 — 2006 (1 year )

• Copywriter & Content Optimizer

  Norvax Inc

  (Privately Held; 51-200 employees; Insurance industry)

  December 2004 — February 2006 (1 year 3 months)

Dirk Lester’s Education

• Columbia University in the City of New York

  MFA , Film (screenwritting) , 1997 — 1999

• Georgetown University

  1992 — 1997

Additional Information

Dirk Lester’s Groups:

•    Inbound Marketers - For Marketing Professionals
•    Georgetown University Alumni Group
•    Technology Marketing Community
•    Columbia University Alumni Network

Dirk Lester’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch