Editor, Writer, Blogger & Social Media Advisor
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* Coverings 2014: Moderator/Presenter - "Social Media for Architects + Designers"
* Coverings 2013: Coverings Central Presenter - Promoting Tile + Stone Through Social Media
* Coverings 2013 Panelist: Promoting Your Tile & Stone Business with Pinterest
* Multi-faceted writer and editor with extensive experience in print and digital publications.
* Proficient at providing real time reporting and/or social media updates from any location.
* Proven track record of implementing social media tools and technologies.
* Up-to-date with evolving technologies in social networking, the blogosphere, search tools/engines
Specialties: Research, Writing and Editing | Multimedia Reporting | Blogger/Contributor Relations | Social Media Management | Develop, Produce and Manage E-Newsletters | Web Content | Editorial Planning and Execution |
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A World Floor Covering Association (WFCA) publication. // www.pfrmag.com
For thousands of years, geometric shapes and symbols have decorated homes, structures, religious buildings and art work. Influenced by nature (such as the perfect hexagon of a honeycomb made by bees), geometry has, in essence, shaped our world.
Created using a hydraulic press, cement tiles, also known as encaustic tiles, were first created in the mid-19th century in Europe. They were originally used only in prestigious buildings and high-end homes, but by the turn of the century, cement tiles could be found in homes all over the country.
These solid-colored, high-fired glazed tiles are the perfect companion to decorative tiles. Created using classic red bisque, this collection offers a rustic look and feel on their own, or when they're paired with our patterned, hand-painted Malibu Ceramic Tiles that are reminiscent of Old California, Spanish Revival architecture.
Avente's helpful Guide to Buying Handmade Cement Tile consists of 14 pages filled with images and valuable tips for buying handmade cement tile. The images will inspire you with ideas for using handmade cement tile. The tips will guide your selection of cement tile and are based on the hard-earned knowledge and experience of Avente Tile company founder, Bill Buyok.
The Guide, which is based on the hard-earned knowledge and experience of Avente Tile's founder Bill Buyok, features 14 pages of inspirational cement tile installations and patterns, and most importantly, valuable tips for buying handmade cement tile culled through Bill's vast experiences and travels involving handmade cement tile.
In addition to their wide variety of uses, hand-painted pool tiles offer more versatility and value than any other material with their resistance to abrasion, their ability to handle freeze/thaw conditions, and their ability to retain color.
In our continuing effort to bring you the highest quality in cement tile products and designs, we're happy to announce that our Artist Series now includes the Guillermo and Tania collection.
Gone are the days of solely mixing bold colors and patterns only to walk away with a headache rather than inspiration! However, integrating patterns to create a soothing space remains high on everyone.s design list. With "staycations" on the rise, people crave to be enveloped in serene, soothing environments without leaving home.
Fireplaces are enjoying their place among kitchens and bathrooms for being updated or remodeled. With the limitless decorative possibilities that cement, porcelain, glass, ceramic, and mosaic tile lend, homeowners are increasingly acting upon the need to refresh and renew their living areas.
In Portugal, the tiles (or Azulejos in Portuguese) that cover the country’s buildings are a distinctive part of this land. These tiles come in a staggering array of shades (mostly of blue) and designs. Near the coast, everything is tiled. They’re distinctive as much for their individuality as for anything else, with whole blocks of buildings bursting with color, each façade different.
With their Moorish and Spanish influences, Arabesque designs and patterns have remained timeless and always in fashion (think Boho chic and the California missions). The same philosophy also applies to the time-tested look and durability of handmade cement tiles, in this case, Arabesque cement tiles.
Cement tiles offer flexibility to the architect, designer or homeowner like no other material with its expansive color palette, sustainable properties, timeless patterns and distinct beauty. Did you know that each cement tile is handmade by expert craftsmen who use a process developed over a century ago? Other than slight changes being made to the materials and tools over the years, the manufacturing process remains the same.
With this renewed back-to-basics philosophy, homeowners have found the need to refresh the look of their kitchens, be it with new, energy-conserving appliances or a fresh coat of paint, the need for a soothing, yet workable environment trumps even the most prudent of budgets.
As a city known for its population of outdoor lovers, surfers, volleyball players, and college students, and of course, the rich and famous, the most notable residents are the artisans. These artisans craft everything from foods to art in various mediums. However, those that stand out are the handmade tile artisans. Everywhere you go within this elegant city, you’ll notice hand-painted terracotta and ceramic tiles gracing every niche, fountain, building façade, restaurant, and more.
Thousands of square feet of stone, mosaic tile, medallions by Italian manufacturer Sicis can be seen and appreciated throughout the Bellagio hotel and resort. Here are several mosaic stone and tile patterns seen in just the Conservatory and Botanical Garden area alone...
During the recently held Coverings tile and stone show held in Atlanta, Italian tile manufacturers unveiled their creativity and ingenuity with new twists on patchwork type styles, state-of-the-art anti-bacterial and self-cleaning tiles, time-tested encaustic and majolica patterns, fabric-like textures and embossing, large-format tiles, and quick-installation ceramic tile systems.
Ceramic tile use throughout Spain is prolific. Not only can it be seen on the floors and walls of Spanish churches and palaces, but ceramic tile also plays an integral role in the everyday functioning of modern homes, hospitals, educational centers, hospitality and commercial applications
Coverings 2013 lived up to, and exceeded, all expectations as THE Ultimate Tile + Stone Experience. The four-day event, which concluded last week, was set in Atlanta for the first time in the show’s history. With that, more than 900 exhibitors from over 50 countries packed the aisles of the Georgia World Congress Center with the latest, most innovative stone and tile products.
Pinterest is all the rage but how do you jump on board? How can you use it to promote yourself and your business? Where do you find what to pin and how do you pin?
It’s no secret that designers, specifiers and architects have been utilizing the inherent long-lasting durability, beauty and nearly maintenance-free options that only tile and stone products can offer. Time and history have illustrated the resilience of tile and stone throughout the ages, with newly uncovered ancient discoveries occurring more often.
As the largest and most-attended show for the U.S. tile and stone industries, it’s important that manufacturers get a head-start on new designs and materials to debut their latest creations in time for Coverings. With that in mind, here is just a sampling of the newly unveiled collections and series you’ll be able to see and touch at the show.
With the vast majority of raw materials sourced locally, each ARTO product is manufactured with concrete. Concrete’s lifespan can not only be measured in decades, but it can also be measured in centuries. You only need to refer to ancient European ruins to see how the properties of cement tile remain time-tested elements of any structure.
ARTO Brick, which has been in operation since 1966, was founded by the company’s Armenian namesake, Arto Alajian. In his birthplace of Egypt, Arto got his start in the business world by helping his father as a shoe cobbler. Later, when the family moved to Lebanon, Arto continued honing his artistic talents with various mediums, including installation of tiles. Shortly after his arrival in the U.S., Arto found his calling producing a lightweight, thin brick veneer.
Thousands of floor covering retailers, distributors, installers, architects, designers and builders from around the world convened on the show floor to see the latest product offerings from more than 600 exhibitors in various categories, including tile and stone, while gaining vital education, and most importantly, networking with other floor covering professionals.
As I get older, I'm amazed at how quickly time seems to pass. For the most part, I've always been the type of person to say “Now is not the time,” or, “Let me get this done, and then I’ll figure out what to do.” Well, friends, now is always the right time to answer the door when opportunity knocks, especially if that opportunity leads to other things.
The impact of Persian tiles occupies a prominent place in the history of Islamic art. Recognized for having one of the richest and varied art legacies, Persia (now Iran) used this form of art to decorate palaces, public buildings, monuments, mausoleums, and religious buildings, such as mosques and theological schools.
Countries with colorful histories, such as Turkey with its sovereign past that includes the Byzantine and Ottoman empires, have always provided a deep-rooted fascination to outsiders because of their culture, traditions, food, and most importantly, the art produced within the country. It’s through this art that we, the current generation, are allowed to take a brief glimpse through the artisan's mind and eyes of what was seen, felt, and experienced at the time.
Thanks to the multitude of technological advancements available, such as ink-jet technology, ultra-thin slabs, nature-mimicking designs and patterns, ceramic tile has become a chameleon of the building and decorating industries with its inherit ability to adapt.
With the close of the 30th edition of Cersaie, the International Exhibition of Ceramics for Architecture and Bathroom Furnishings held annually in Bologna, Italy, once again proved itself as the launching pad for newly developed ceramic, porcelain, glass and mosaic tile products that will soon hit showrooms and the marketplace.
When the Moors conquered Spain in 711 A.D., they introduced various forms of art and artistic techniques, including a unique custom of painted ceramics, called Zillij. As defined by Islamic law, which prohibits the depiction or likeness of living things, Zillij uses only geometric shapes, straight lines and vibrant colors.
These handmade creations can be seen adorning every palace, museum, home, street, mosque, fountain, wall, walkway, and so on. It’s not only an art form; it’s an essential building material.
From Antoni Gaudi to Calatrava, and from centuries past, it’s evident architects and builders have relied heavily on the strength and longevity of ceramic tile. Throughout its rich, multi-cultural history, ceramic tile continues to play an integral role in defining Spanish architecture.
As a center for Mudejar art, a style influenced by Islamic tradition and more contemporary European architectural styles, the fortress-like city of Teruel, Spain, is characterized by its extensive use of brick and ceramic tile not only within the centuries-old structures, but also on their façades.
Ceramic tile use throughout Spain is prolific. Not only can it be seen on the floors and walls of Aragonese countryside homes, but ceramic tile also plays an integral role in the everyday functioning of many embellished palatial royal dwellings.
When we look at tiled floors or walls, we see a finished product where required installation standards have been strictly followed. However, without taking the damaging effects of moisture into account, the installation is guaranteed to be considered a failure.
A retiling project for the Philadelphia Flyers' practice arena and a tight deadline reveal years of on-site installation experience and ingenuity.
Green not only refers to the color of money for this bank, but also for the many steps the financial institution took in designing and building an environmentally friendly, community-serving facility.
Solutions intended to reduce environmental impact are just one of several highlights planned for the 2012 edition of Expo Revestir, taking place March 6 to 9, at the Transamérica Expo Center, in São Paulo, Brazil.
Attendees of Total Solutions Plus walked away from the five-day event by learning of a newly accepted ANSI standard, how tile and sustainability are synonymous, a better understanding of installation techniques and certification processes, and an improved outlook for the industry they serve.
With millions of new users joining social media networks each month, it’s hard to ignore the positive business results these communities can offer.
Glass and mosaic tile not only add a decorative touch to any wall or floor application, but they also bring awareness to the surface they are applied to by bringing to light certain parts of rooms with gleaming glass accents, or with their intricate mosaic patterns and designs.
With more than 81,000 visitors and 1,000 exhibitors, the 29th edition of Cersaie, held in Bologna, Italy, from September 20 to 24, 2011 featured an extensive variety of tile products, including collections with nature-mimicking designs such as wood, leaves and flowers, as well as large-format styles in updated colors and unexpected textures.
With the 29th edition of Cersaie fully underway, attendees and members of the global press settled in at the conclusion of the first day to hear about the state of the Italian ceramic tile industry, including major new developments in anti-dumping regulations.
During the annual Bathroom Blogfest, bloggers from around the globe write about the importance of bathrooms in the customer experience. Their posts come from a wide range of perspectives that include sociology, marketing, research, psychology, environmental, customer experience, and user-experience design.
The sixth annual Bathroom Blogfest, set for October 24-28, will bring together more than 33 bloggers and 34 blogs from various industries. This year’s theme, “Climbing Out,” will focus on improving the overall bathroom experience for end-users by bringing attention to the various aspects of a bathroom, including the floors, fixtures, design and architectural, the retail experience, and so forth.
With more than 915 exhibitors from more than 150 countries, and an estimated 80,000 visitors expected, the 2011 edition of Cersaie, held in Bologna, Italy, features tile products with nature-mimicking designs such as wood, leaves and flowers, as well as large format styles in updated colors and textures.
Geometry played a larger role than in the past in developing the latest collections from Lea’s triangular “Gouache” collection and Apavisa’s hexagonal façade, as did textures for Tagina’s “Wire System,” and hand-carved curves for Artistic Tile’s “Ziva” collection.
A recent visit to Spain and to Cevisama revealed not only the centuries-old structures that incorporated ceramic tile, but also provided an eye-opening education on recent projects that have integrated massive amounts of tile, including the City of Arts and Sciences by Spanish architect Santiago Calatrava.
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