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Arpi Nalbandian

Arpi Nalbandian

Editor, Writer, Blogger & Social Media Advisor

Greater Los Angeles Area
Online Media
  1. Tileometry,
  2. ProInstaller Magazine,
  3. Premier Flooring Retailer
  2. Marble Systems Inc.,
  3. BNP Media
  1. California State University-Northridge
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– Present

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* Coverings 2014: Moderator/Presenter - "Social Media for Architects + Designers"
* Coverings 2013: Coverings Central Presenter - Promoting Tile + Stone Through Social Media
* Coverings 2013 Panelist: Promoting Your Tile & Stone Business with Pinterest
* Multi-faceted writer and editor with extensive experience in print and digital publications.
* Proficient at providing real time reporting and/or social media updates from any location.
* Proven track record of implementing social media tools and technologies.
* Up-to-date with evolving technologies in social networking, the blogosphere, search tools/engines

Specialties: Research, Writing and Editing | Multimedia Reporting | Blogger/Contributor Relations | Social Media Management | Develop, Produce and Manage E-Newsletters | Web Content | Editorial Planning and Execution |



– Present (2 years 7 months)So. California

Visit us at:

Associate Editor/Social Media Director

ProInstaller Magazine
– Present (2 years 1 month)Greater Los Angeles Area

Associate Editor

Premier Flooring Retailer
– Present (1 year 1 month)Anaheim, CA

A World Floor Covering Association (WFCA) publication. //

Editorial/Blogging Contributor

Avente Tile
– Present (2 years 7 months)

Social Media Manager

(2 years)

Social Media Manager

Marble Systems Inc.
(2 years)

Editor, TILE Magazine

BNP Media
(5 years 2 months)Woodland Hills, CA

Editor, ICS Cleaning Specialist magazine

BNP Media
(5 years 5 months)Woodland Hills, CA

Associate Editor

Total Health Magazine
(1 year 3 months)Woodland Hills, CA


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  • Blogger/Contributor...
  • Social Media Marketing
  • Social Media Outreach
  • Web Content
  • Creative Writer
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  • Social Media
  • Editorial
  • Trade Shows
  • Integrated Marketing
  • Publishing
  • Magazines
  • Digital Media
  • Brand Development
  • Social Media Measurement
  • Blog Development
  • Blog Management
  • Editorial Strategy,...
  • Social Media Coordinator
  • Social Media Development
  • Social Media Monitoring
  • Trade Show Presentations
  • Web 2.0
  • Web Content Creation
  • Editing
  • Multimedia
  • Content Strategy
  • Blogging Software
  • See 19+  See less


Interlocking Circles: The Power and History of Pattern in Design(Link)

Avente Tile Talk Blog
September 2014

For thousands of years, geometric shapes and symbols have decorated homes, structures, religious buildings and art work. Influenced by nature (such as the perfect hexagon of a honeycomb made by bees), geometry has, in essence, shaped our world.

Handmade Cement Tile: Defining Quality(Link)

Avente Tile Talk Blog
August 2014

Created using a hydraulic press, cement tiles, also known as encaustic tiles, were first created in the mid-19th century in Europe. They were originally used only in prestigious buildings and high-end homes, but by the turn of the century, cement tiles could be found in homes all over the country.

Malibu Field Tiles for Enhancing Your Space(Link)

Avente Tile Talk Blog
July 2014

These solid-colored, high-fired glazed tiles are the perfect companion to decorative tiles. Created using classic red bisque, this collection offers a rustic look and feel on their own, or when they're paired with our patterned, hand-painted Malibu Ceramic Tiles that are reminiscent of Old California, Spanish Revival architecture.

Cement Tile Buying Guide(Link)

Avente Tile
July 2014

Avente's helpful Guide to Buying Handmade Cement Tile consists of 14 pages filled with images and valuable tips for buying handmade cement tile. The images will inspire you with ideas for using handmade cement tile. The tips will guide your selection of cement tile and are based on the hard-earned knowledge and experience of Avente Tile company founder, Bill Buyok.


Avente Tile's Cement Tile Buying Guide(Link)

Avente Tile Talk Blog
July 2014

The Guide, which is based on the hard-earned knowledge and experience of Avente Tile's founder Bill Buyok, features 14 pages of inspirational cement tile installations and patterns, and most importantly, valuable tips for buying handmade cement tile culled through Bill's vast experiences and travels involving handmade cement tile.

Artisan Porcelain Tiles for the Pool(Link)

Avente Tile Talk Blog
June 2014

In addition to their wide variety of uses, hand-painted pool tiles offer more versatility and value than any other material with their resistance to abrasion, their ability to handle freeze/thaw conditions, and their ability to retain color.

Artist Series Cement Tile Collection Grows with Guillermo & Tania(Link)

Avente Tile Talk Blog
May 2014

In our continuing effort to bring you the highest quality in cement tile products and designs, we're happy to announce that our Artist Series now includes the Guillermo and Tania collection.

Two-Tone Cement Tile Pattern Creates Serenity(Link)

Avente Tile Talk Blog
April 2014

Gone are the days of solely mixing bold colors and patterns only to walk away with a headache rather than inspiration! However, integrating patterns to create a soothing space remains high on everyone.s design list. With "staycations" on the rise, people crave to be enveloped in serene, soothing environments without leaving home.

Designing with Tile: Fireplaces & Hearths(Link)

Avente Tile Talk Blog
February 2014

Fireplaces are enjoying their place among kitchens and bathrooms for being updated or remodeled. With the limitless decorative possibilities that cement, porcelain, glass, ceramic, and mosaic tile lend, homeowners are increasingly acting upon the need to refresh and renew their living areas.

Portuguese Ceramic Tile: Architectural History and Preservation Through the Ages(Link)

Avente Tile Talk Blog
December 2013

In Portugal, the tiles (or Azulejos in Portuguese) that cover the country’s buildings are a distinctive part of this land. These tiles come in a staggering array of shades (mostly of blue) and designs. Near the coast, everything is tiled. They’re distinctive as much for their individuality as for anything else, with whole blocks of buildings bursting with color, each façade different.

Alluring Arabesque Spanish Cement Tiles(Link)

Avente Tile Talk Blog
November 2013

With their Moorish and Spanish influences, Arabesque designs and patterns have remained timeless and always in fashion (think Boho chic and the California missions). The same philosophy also applies to the time-tested look and durability of handmade cement tiles, in this case, Arabesque cement tiles.

Cement Tile Designs That Impress!(Link)

Avente Tile Talk Blog
October 2013

Cement tiles offer flexibility to the architect, designer or homeowner like no other material with its expansive color palette, sustainable properties, timeless patterns and distinct beauty. Did you know that each cement tile is handmade by expert craftsmen who use a process developed over a century ago? Other than slight changes being made to the materials and tools over the years, the manufacturing process remains the same.

Tile Backsplashes: Kitchen and Bathroom Showpieces(Link)

Avente Tile Talk Blog
August 2013

With this renewed back-to-basics philosophy, homeowners have found the need to refresh the look of their kitchens, be it with new, energy-conserving appliances or a fresh coat of paint, the need for a soothing, yet workable environment trumps even the most prudent of budgets.

Tiles of the American Riviera - Santa Barbara, CA(Link)

Avente Tile Talk Blog
July 2013

As a city known for its population of outdoor lovers, surfers, volleyball players, and college students, and of course, the rich and famous, the most notable residents are the artisans. These artisans craft everything from foods to art in various mediums. However, those that stand out are the handmade tile artisans. Everywhere you go within this elegant city, you’ll notice hand-painted terracotta and ceramic tiles gracing every niche, fountain, building façade, restaurant, and more.

The Bellagio Resort: A Mosaic Tile Showcase(Link)

Avente Tile Talk Blog
July 2013

Thousands of square feet of stone, mosaic tile, medallions by Italian manufacturer Sicis can be seen and appreciated throughout the Bellagio hotel and resort. Here are several mosaic stone and tile patterns seen in just the Conservatory and Botanical Garden area alone...

Italian Made: Fashionable Tile, Design(Link)

Avente Tile Talk Blog
June 2013

During the recently held Coverings tile and stone show held in Atlanta, Italian tile manufacturers unveiled their creativity and ingenuity with new twists on patchwork type styles, state-of-the-art anti-bacterial and self-cleaning tiles, time-tested encaustic and majolica patterns, fabric-like textures and embossing, large-format tiles, and quick-installation ceramic tile systems.

Spanish Tile Design, Innovation Inspires Coverings 2013 Attendees(Link)

Avente Tile Talk Blog
May 2013

Ceramic tile use throughout Spain is prolific. Not only can it be seen on the floors and walls of Spanish churches and palaces, but ceramic tile also plays an integral role in the everyday functioning of modern homes, hospitals, educational centers, hospitality and commercial applications

Coverings 2013 Floors Attendees with New Tile, Stone Designs(Link)

Avente Tile Talk Blog
May 2013

Coverings 2013 lived up to, and exceeded, all expectations as THE Ultimate Tile + Stone Experience. The four-day event, which concluded last week, was set in Atlanta for the first time in the show’s history. With that, more than 900 exhibitors from over 50 countries packed the aisles of the Georgia World Congress Center with the latest, most innovative stone and tile products.

The Tile and Stone Industry, Social Media and the Value of Pinterest(Link)

Avente Tile Talk Blog
April 2013

Pinterest is all the rage but how do you jump on board? How can you use it to promote yourself and your business? Where do you find what to pin and how do you pin?

Tile and Stone for Walls, Floors and Countertops(Link)

ProInstaller Magazine
April 2013

It’s no secret that designers, specifiers and architects have been utilizing the inherent long-lasting durability, beauty and nearly maintenance-free options that only tile and stone products can offer. Time and history have illustrated the resilience of tile and stone throughout the ages, with newly uncovered ancient discoveries occurring more often.

Coverings 2013 Set to Dazzle with Trend-Setting Styles, Educational Opportunities(Link)

Avente Tile Talk Blog
April 2013

As the largest and most-attended show for the U.S. tile and stone industries, it’s important that manufacturers get a head-start on new designs and materials to debut their latest creations in time for Coverings. With that in mind, here is just a sampling of the newly unveiled collections and series you’ll be able to see and touch at the show.

Creating Cement Tile Molds and Pigments for Handmade Tiles: Part 2 of Our Look at ARTO Brick(Link)

Avente Tile Talk Blog
March 2013

With the vast majority of raw materials sourced locally, each ARTO product is manufactured with concrete. Concrete’s lifespan can not only be measured in decades, but it can also be measured in centuries. You only need to refer to ancient European ruins to see how the properties of cement tile remain time-tested elements of any structure.

California Dreaming: A Profile on ARTO Brick and California Pavers(Link)

Avente Tile Talk Blog
March 2013

ARTO Brick, which has been in operation since 1966, was founded by the company’s Armenian namesake, Arto Alajian. In his birthplace of Egypt, Arto got his start in the business world by helping his father as a shoe cobbler. Later, when the family moved to Lebanon, Arto continued honing his artistic talents with various mediums, including installation of tiles. Shortly after his arrival in the U.S., Arto found his calling producing a lightweight, thin brick veneer.

New Tile Designs, Installation Products from Surfaces 2013(Link)

Avente Tile Talk Blog
February 2013

Thousands of floor covering retailers, distributors, installers, architects, designers and builders from around the world convened on the show floor to see the latest product offerings from more than 600 exhibitors in various categories, including tile and stone, while gaining vital education, and most importantly, networking with other floor covering professionals.

A New Year, A New Goal(Link)

Avente Tile Talk Blog
January 2013

As I get older, I'm amazed at how quickly time seems to pass. For the most part, I've always been the type of person to say “Now is not the time,” or, “Let me get this done, and then I’ll figure out what to do.” Well, friends, now is always the right time to answer the door when opportunity knocks, especially if that opportunity leads to other things.

Persian Tile: A Form of Art and Religious Expression(Link)

Avente Tile Talk Blog
December 2012

The impact of Persian tiles occupies a prominent place in the history of Islamic art. Recognized for having one of the richest and varied art legacies, Persia (now Iran) used this form of art to decorate palaces, public buildings, monuments, mausoleums, and religious buildings, such as mosques and theological schools.

Turkish Tile: Artistry Through the Age(Link)

Avente Tile Talk
November 2012

Countries with colorful histories, such as Turkey with its sovereign past that includes the Byzantine and Ottoman empires, have always provided a deep-rooted fascination to outsiders because of their culture, traditions, food, and most importantly, the art produced within the country. It’s through this art that we, the current generation, are allowed to take a brief glimpse through the artisan's mind and eyes of what was seen, felt, and experienced at the time.

Ceramic Tile's Creative Nature(Link)

Avente Tile Talk Blog
October 2012

Thanks to the multitude of technological advancements available, such as ink-jet technology, ultra-thin slabs, nature-mimicking designs and patterns, ceramic tile has become a chameleon of the building and decorating industries with its inherit ability to adapt.

Innovation, Design Take Center Stage at Cersaie(Link)

Avente Tile Talk Blog
October 2012

With the close of the 30th edition of Cersaie, the International Exhibition of Ceramics for Architecture and Bathroom Furnishings held annually in Bologna, Italy, once again proved itself as the launching pad for newly developed ceramic, porcelain, glass and mosaic tile products that will soon hit showrooms and the marketplace.

Moroccan Tile: In a Class of Its Own(Link)

Avente Tile Talk Blog
September 2012

When the Moors conquered Spain in 711 A.D., they introduced various forms of art and artistic techniques, including a unique custom of painted ceramics, called Zillij. As defined by Islamic law, which prohibits the depiction or likeness of living things, Zillij uses only geometric shapes, straight lines and vibrant colors.
These handmade creations can be seen adorning every palace, museum, home, street, mosque, fountain, wall, walkway, and so on. It’s not only an art form; it’s an essential building material.

Spanish Tile as Building Material, Part 3(Link)

Avente Tile Talk Blog
August 2012

From Antoni Gaudi to Calatrava, and from centuries past, it’s evident architects and builders have relied heavily on the strength and longevity of ceramic tile. Throughout its rich, multi-cultural history, ceramic tile continues to play an integral role in defining Spanish architecture.

Spanish Tile as Building Material, Part 2(Link)

Avente Tile Talk Blog
July 2012

As a center for Mudejar art, a style influenced by Islamic tradition and more contemporary European architectural styles, the fortress-like city of Teruel, Spain, is characterized by its extensive use of brick and ceramic tile not only within the centuries-old structures, but also on their façades.

Spanish Tile as a Building Material(Link)

Avente Tile Talk Blog
June 2012

Ceramic tile use throughout Spain is prolific. Not only can it be seen on the floors and walls of Aragonese countryside homes, but ceramic tile also plays an integral role in the everyday functioning of many embellished palatial royal dwellings.

Taking precautionary steps with moisture control products(Link)

TILE Magazine
March 2012

When we look at tiled floors or walls, we see a finished product where required installation standards have been strictly followed. However, without taking the damaging effects of moisture into account, the installation is guaranteed to be considered a failure.

Case Study: Time of Essence in Retiling of Ice Arena's Locker, Shower Rooms(Link)

TILE Magazine
March 2012

A retiling project for the Philadelphia Flyers' practice arena and a tight deadline reveal years of on-site installation experience and ingenuity.

Ventilated Facades and Their Role in LEED Designation(Link)

TILE Magazine
March 2012

Green not only refers to the color of money for this bank, but also for the many steps the financial institution took in designing and building an environmentally friendly, community-serving facility.

Expo Revestir to highlight sustainable tile products, solutions(Link)

TILE Magazine
February 2012

Solutions intended to reduce environmental impact are just one of several highlights planned for the 2012 edition of Expo Revestir, taking place March 6 to 9, at the Transamérica Expo Center, in São Paulo, Brazil.

Total Solutions Plus: A New Standard for Learning(Link)

TILE Magazine
January 2012

Attendees of Total Solutions Plus walked away from the five-day event by learning of a newly accepted ANSI standard, how tile and sustainability are synonymous, a better understanding of installation techniques and certification processes, and an improved outlook for the industry they serve.

Why Social Media should be considered a tool of the trade(Link)

TILE Magazine/BNP Media
January 2012

With millions of new users joining social media networks each month, it’s hard to ignore the positive business results these communities can offer.

The artistry of glass and mosaics(Link)

TILE Magazine
January 2012

Glass and mosaic tile not only add a decorative touch to any wall or floor application, but they also bring awareness to the surface they are applied to by bringing to light certain parts of rooms with gleaming glass accents, or with their intricate mosaic patterns and designs.

Trend-Setting designs, materials and uses(Link)

Contemporary Stone & Tile Design Magazine
January 2012

With more than 81,000 visitors and 1,000 exhibitors, the 29th edition of Cersaie, held in Bologna, Italy, from September 20 to 24, 2011 featured an extensive variety of tile products, including collections with nature-mimicking designs such as wood, leaves and flowers, as well as large-format styles in updated colors and unexpected textures.

State of the Italian Ceramic Tile Industry(Link)

TILE Magazine
November 2011

With the 29th edition of Cersaie fully underway, attendees and members of the global press settled in at the conclusion of the first day to hear about the state of the Italian ceramic tile industry, including major new developments in anti-dumping regulations.

‘Climbing Out’ of the box takes vision, patience(Link)

Bathroom Blogfest 2011
October 2011

During the annual Bathroom Blogfest, bloggers from around the globe write about the importance of bathrooms in the customer experience. Their posts come from a wide range of perspectives that include sociology, marketing, research, psychology, environmental, customer experience, and user-experience design.

The sixth annual Bathroom Blogfest, set for October 24-28, will bring together more than 33 bloggers and 34 blogs from various industries. This year’s theme, “Climbing Out,” will focus on improving the overall bathroom experience for end-users by bringing attention to the various aspects of a bathroom, including the floors, fixtures, design and architectural, the retail experience, and so forth.

Cersaie 2011: Larger formats, brighter colors, new textures(Link)

TILE Magazine
September 2011

With more than 915 exhibitors from more than 150 countries, and an estimated 80,000 visitors expected, the 2011 edition of Cersaie, held in Bologna, Italy, features tile products with nature-mimicking designs such as wood, leaves and flowers, as well as large format styles in updated colors and textures.

Technology, Geometry, Bold Colors Take Center Stage at Coverings(Link)

TILE Magazine
May 2011

Geometry played a larger role than in the past in developing the latest collections from Lea’s triangular “Gouache” collection and Apavisa’s hexagonal façade, as did textures for Tagina’s “Wire System,” and hand-carved curves for Artistic Tile’s “Ziva” collection.

Building With Ceramic Tile: Moving Beyond the Novelty(Link)

TILE Magazine
May 2011

A recent visit to Spain and to Cevisama revealed not only the centuries-old structures that incorporated ceramic tile, but also provided an eye-opening education on recent projects that have integrated massive amounts of tile, including the City of Arts and Sciences by Spanish architect Santiago Calatrava.


California State University-Northridge

B.A., Journalism/English

Activities and Societies: Society of Professional Journalists


  1. English

    Native or bilingual proficiency
  2. Armenian

    Native or bilingual proficiency
  3. Turkish

    Elementary proficiency

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