John Arnold

SALES AND MARKETING TRAINING EXECUTIVE
Education & Training • Sales Methodology • Digital Marketing • Consulting & Speaking

Versatile and distinguished development leader with 10+ years of experience driving profit and market share growth for diverse corporations through training programs. History of developing programs to enhance sales of products and services. Former top-producing salesperson. Proven ability to prepare, plan, and deliver training programs and seminars. Track record of forming and maintaining relationships with Fortune 500 companies. Talent for building and managing cross-functional teams. Significant experience as author, columnist, blogger, and speaker.

• Web Marketing All-In-One Desk Reference for Dummies

  • Wiley Publishing
  Authors: John Arnold, Ian Lurie, Elizabeth Marsten, Marty Dickinson, Michael Becker

  Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to
  
  * Maximizing Internet potential for your business and ranking high in searches
  * Tracking how your ads, pages, and products perform
  * Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read
  * Creating a blog or podcast that helps you connect with clients
  * Using social media outlets including StumbleUpon, Facebook, and Twitter
  * Leveraging mobile technology
  * Generating traffic to your site and writing ads that get clicks
  
  Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.

• Mobile Marketing for Dummies

  • Wiley Publishing
  Authors: John Arnold, Michael Becker

  Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more.
  
  * Explains what mobile marketing is, how you can adapt a traditional marketing plan for mobile, and how to create and launch a mobile marketing plan from scratch
  * Covers activating a plan using voice, text, e-mail, and social media campaigns
  * Explores the nuts and bolts of building mobile sites, apps, monetizing mobile, and advertising on other mobile properties.

• Email Marketing for Dummies

  • Wiley Publishing
  Authors: John Arnold

  Done properly, e-mail marketing is highly effective. E-Mail Marketing For Dummies can help you send your message to the inboxes of the world while observing professional standards, improving your deliverability, and executing your e-mail marketing strategy in line with current laws. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working. You’ll be able to:
  
  * Combine e-mail with other marketing media
  * Develop a winning strategy, build a quality e-mail list, and find success
  * Comply with anti-spam laws
  * Set reasonable objectives
  * Decide whether to use an e-mail service provider
  * Brand your e-mails
  * Build relationships with your customers
  * Increase your “open” rate and find out who’s actually opening your e-mails
  * Use e-mail to improve search engine optimization

• Marketing Tools & Technologies Column

  • Entrepreneur.com
  Authors: John Arnold

  Columns, blogs, and ask-the-expert articles covering marketing tools & technologies and practical marketing ideas.

• Effective Email Marketing Strategies

  • Lynda.com
  • 2011
  Authors: John Arnold

  In Effective Email Marketing Strategies, John Arnold demonstrates how to get the most out of email marketing campaigns. The course offers strategies for building a quality list of subscribers and maintaining a company’s brand and reputation by complying with spam laws, creating valuable email content, and ensuring emails are branded consistently. It also covers crafting marketing emails—from format and design to content—and analyzing the effectiveness of email campaigns.

1. Training & Development
2. Learning Management
3. Training Delivery
4. Distance Learning
5. Online Training
6. Sales Trainings
7. Sales Presentations
8. Public Speaking
9. International Training
10. Curriculum Development
11. Technical Writing
12. Columnist
13. Blogging
14. Team Leadership
15. Strategic Planning
16. Strategic Consulting
17. Budgeting
18. P&L
19. CRM software
20. Salesforce.com
21. Solution Selling
22. Consultative Selling
23. Fortune 500
24. Digital Marketing
25. Email Marketing
26. Mobile Marketing
27. Entrepreneurial Experience

View All (27) Skills View Fewer Skills