Arnold Dela Cruz

Current

Founder at ★ Design Democracy
Vice President at AIGA Las Vegas
Bureau Chief | Creative Director at Bureau 149

see less...

Past

Print Design Manager at The Selling Source
Graphic Designer at The Envision Group
Graphic Designer at CMSS Architects, PC

Marketing Coordinator at Island Title Corporation
Marketing Coordinator at T&C Surf Designs

see less...

2 more...

Education

University of Hawaii at Manoa

Recommended

14 people have recommended Arnold

Connections

126 connections

Industry

Design

Websites

Arnold Dela Cruz’s Summary

Professional designer of 12 years. Worked on branding, advertising, and marketing initiatives across industries like retail, architecture, real estate, and technology.

Currently focused on building and growing Bureau 149, a Las Vegas-based agency currently offering branding and design services. As pioneers and evangelists, our goal is to take our passion for technology, web services, and social media and apply our knowledge to helping businesses, organizations, and people understand and leverage the power of these tools.

Arnold Dela Cruz’s Specialties:

Branding, corporate identity, print, advertising, marketing, point-of-purchase, web design, broadcast media, illustration, storyboarding, off-line editing, copy writing, casting, directing

Arnold Dela Cruz’s Experience

Founder

★ Design Democracy

(Design industry)

April 2009 — Present (4 months)

Design Democracy exists to make design accessible to the masses through collaboration, dialogue, and idea exchange.
Vice President

AIGA Las Vegas

(Design industry)

September 2008 — Present (11 months)

In accordance with AIGA's national mission of education, professional development and fostering bonds between those involved in the design community, AIGA Las Vegas provides a full calendar of speaking events, educational workshops, and social events.

Everything from how to set up a job for letterpress, to pointers on how to set up a freelance practice, to how to promote your design business, AIGA Las Vegas is your source for enriching your design knowledge.

AIGA is also an excellent platform to become involved in the Las Vegas design community and reach local design professionals.

Our events are open to members, students and non-members.
Bureau Chief | Creative Director

Bureau 149

(Partnership; Design industry)

April 2008 — Present (1 year 4 months)

Agents of Brand Strategy + Design™

Bureau 149 is a full-service agency specializing in helping clients develop their brands through professional design thinking and strategy.
Print Design Manager

The Selling Source

(Privately Held; 201-500 employees; Internet industry)

March 2007 — October 2008 (1 year 8 months)

Communicates with vice president of marketing on project status, team dynamics, and other managerial topics.

Works in conjunction with interactive design manager to develop strategic creative for parent company and its associate companies. Assists in relaying project objectives and assigning tasks to team.

Directs small team of print graphic designers in the following areas: brand development, corporate identity, print communication design, advertising, page layout, and multimedia.
Graphic Designer

The Envision Group

(Privately Held; 1-10 employees; Marketing and Advertising industry)

May 2005 — March 2007 (1 year 11 months)

Worked closely with creative and art director to develop sound strategic creative across several media including video, web, and print.

Focused heavily on marketing strategic development, branding, corporate identity, advertising, web design, print, logo, and direct mail. Other experience included developing SEO/SEM strategies, copy writing, promotional strategies, product design, internal systems/ processes/ procedure design.
Graphic Designer

CMSS Architects, PC

(Privately Held; 11-50 employees; Architecture & Planning industry)

November 2002 — April 2005 (2 years 6 months)

Print collateral, advertising, editorial layouts, trade show exhibit design, corporate identity, press checks, web design consultant, photography.

Notable accomplishments include resurrecting and revamping client newsletter complete with new name, design refresh of all existing marketing collateral and company id, and the design of firm's first comprehensive urban planning brochure for Rocketts Landing, LLP.
Marketing Coordinator

Island Title Corporation

(Privately Held; 51-200 employees; Real Estate industry)

April 2000 — July 2002 (2 years 4 months)

Coordinated marketing promotions, monitor web traffic, delivered requests for title searches and escrow documents via website from loan processors and Realtors to title officers and searchers, event planning, class instructor.

Design responsibilities included advertising, print, banner ads, PowerPoint presentation, trade show booths, promotional items, and marketing collateral.

Key accomplishments include the design refresh of company logo, creation of company tag line, "The Touch of Aloha" (still in use), the design of new reception area, and recognition as Employee of the Month for Outstanding Leadership (April 2002).
Marketing Coordinator

T&C Surf Designs

(Privately Held; 201-500 employees; Sporting Goods industry)

December 1994 — April 2000 (5 years 5 months)

Began as a part-time, seasonal sales staff member at Pearlridge Center. While attending college, promoted to manager trainee. Upon graduation, promoted to assistant manager. Promoted to marketing coordinator in January of 1998.

Assisted senior marketing coordinator with event planning, media planning, media buying, developing annual marketing calendars, planning and coordinating in-store promotions, developing employee sales incentives, and analyzing trends.

Worked closely with production manager to develop broadcast advertising creative including radio and television spots. Tasked with developing storyboards, script writing, casting, location scouting, wardrobe, directing, and post-production.

Arnold Dela Cruz’s Education

University of Hawaii at Manoa

B.A. , Graphic Design , 1991 — 1997

Worked as a resident adviser for a few years to help offset college costs.

Activities and Societies:

Education volunteer at Hanauma Bay through university marine sciences school.

Additional Information

Arnold Dela Cruz’s Websites:

Arnold Dela Cruz’s Interests:

All design disciplines, branding, advertising, social media, SEM/SEO, technology, the web

Arnold Dela Cruz’s Groups:

American Institute of Graphic Arts (AIGA), National Association of Photoshop Professionals, Program Advisory Committee for Graphic Design (Art Institute Las Vegas)