Arno Hesse

Current

• Co-Creator at moneytag
• Founder and Execution Strategist at ActEdge

Past

• Executive Vice President Retail Marketing and Segment Management at Union Bank
• Practice Leader, Strategic Change at HCG/Accenture
• VP Marketing / Business Development at Siemens

• Managing Director at Commerce One
• Associate Partner at Arthur D. Little
• Program Manager at National Semiconductor

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Education

• University of California, Berkeley - Walter A. Haas School of Business

Connections

287 connections

Industry

Financial Services

Arno Hesse’s Summary

Arno Hesse’s Specialties:

Execution of Strategic Change -- Aligning Culture with Business Direction -- Customer Engagement and Acquisition -- Merger/Acquisition Success -- Scenario-Based Strategic Planning -- Building Market Traction for New Ventures

Arno Hesse’s Experience

• Co-Creator

  moneytag

  (Financial Services industry)

  August 2009 — Present (5 months)

  Bernal Bucks is a local money pilot, highlighting the economic livelihood of the Bernal Heights neighborhood in San Francisco. The initiative provides bonuses for residents who buy local and lowers transaction fees for businesses. Bernal Bucks also help fund community projects.

• Founder and Execution Strategist

  ActEdge

  (Marketing and Advertising industry)

  2002 — Present (7 years )

  Formulating and executing market strategies. Market entries. Re-positioning. Segmentation. Launches. Organic Growth. Mergers. Working with executives to manage culture change in strategic transformations. Clients include: Siemens, Texas Instruments, Wells Fargo, Union Bank, Guidant, Hitachi, Fireman’s Fund Insurance, Deutsche Telekom, Wachovia/FirstUnion, Commerzbank, Island Insurance, Telecom Italia, Intellectual Ventures, Memec Electronics, National Semiconductor.

• Executive Vice President Retail Marketing and Segment Management

  Union Bank

  (Privately Held; Banking industry)

  April 2006 — March 2009 (3 years )

  Leader of Product Management, Customer Experience Management, and Marketing to mass affluent, small business, and consumers. During these years, the bank's retail operation was chartered to transform itself from a focus on accounts to a customer-oriented organization. With a solid eye on customer needs, Union Bank (over $60bn in assets) has weathered the credit crisis better than its peers and has emerged in a stronger position.

• Practice Leader, Strategic Change

  HCG/Accenture

  (Management Consulting industry)

  April 2003 — May 2006 (3 years 2 months)

• VP Marketing / Business Development

  Siemens

  (Public Company; 5001-10,000 employees; Computer Software industry)

  2000 — 2001 (1 year )

• Managing Director

  Commerce One

  (Public Company; 1001-5000 employees; Computer Software industry)

  1999 — 2000 (1 year )

• Associate Partner

  Arthur D. Little

  (Management Consulting industry)

  1995 — 1999 (4 years )

• Program Manager

  National Semiconductor

  (Public Company; Semiconductors industry)

  1994 — 1995 (1 year )