Arnaud Foubert

Past

Sales and Marketing Manager at CANAL OVERSEAS - Groupe CANAL+
Development consultant at DIOUDA.fr
Assistant Product Manager at ARGEDIS (TOTAL Group)

Junior Account Manager at B&C Communications (TBWA Worldwide)
Assistant Category Planner at DANONE-CLOVER
Assistant Business Development Manager at Proximity BBDO

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3 more...

Education

Ecole supérieure de Commerce de Lille
IPECOM
Lycée Jean-Baptiste de la Salle

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Connections

78 connections

Industry

Consumer Goods

Websites

Arnaud Foubert’s Summary

Arnaud Foubert’s Specialties:

Distribution network management, sales, marketing (brand management)

Arnaud Foubert’s Experience

Sales and Marketing Manager

CANAL OVERSEAS - Groupe CANAL+

(Broadcast Media industry)

August 2005 — February 2007 (1 year 7 months)

Business: Satellite TV Service for the African market
Location: Yaounde, Cameroon
Website: www.canalsat-horizons.com

Mission: To ensure steady growth of the business and to take part in the development of the local partner (7 stores nationwide and 20 subdistributors). In charge of local brand strategy (CRM events, communication, PR). Involved in the regional commercial strategy. Management of the sales and telemarketing teams (21 persons). Implemented new management procedures. Sales to major accounts.

Results: Positive evolution of major indicators: number of subscribers increased by 20%, 13.5 points rise of the subscription renewal rate.
Development consultant

DIOUDA.fr

(Privately Held; 1-10 employees; Cosmetics industry)

April 2004 — August 2004 (5 months)

Business: Ethnic cosmetics mail order business (catalogue and website)
Location: Nantes, France
Website: www.diouda.fr

Mission: To provide strategic and operational recommendations related to business plan, direct marketing, viral-marketing, Database management, copy-writing, email marketing and targeting.

Results: Reactivation and acquisition of customers, implementation of a customer scoring system (RFM), target sampling with geo-marketing.
Assistant Product Manager

ARGEDIS (TOTAL Group)

(Privately Held; 51-200 employees; Food & Beverages industry)

April 2003 — August 2003 (5 months)

Business: TOTAL motorway gas stations’ shops
Location: Paris, France
Website: www.total.com

Mission: To take part in the management of an own-brand (Pause Village) product range and in Category Management through analysis and recommendations. Responsible for promotional operations in a network of 140 motorway gas stations.

Results: Optimisation of the product portfolio, new-product tests and launches, efficient sales incentives.
Junior Account Manager

B&C Communications (TBWA Worldwide)

(Privately Held; 1-10 employees; Marketing and Advertising industry)

September 2002 — March 2003 (7 months)

Business: Advertising & Marketing Agency
Location: Douala, Cameroon

Mission: To produce communication campaigns (including TV commercials, outdoor posters, radio ads), and to organize international events for the Cocoa Producers’ Alliance and the Ministry for Higher Education of Cameroon.

Results: Acquisition of a major Cameroonian budget (457 K€) after a call for tender, event renewed, international broadcasting of a TV ad.
Assistant Category Planner

DANONE-CLOVER

(Privately Held; 501-1000 employees; Food & Beverages industry)

June 2002 — August 2002 (3 months)

Location: Johannesburg
Website: www.danone.clover.co.za

Mission: To produce store profiles, perform product ranging, build and implement planograms them across the country in major bulk and retail stores.

Results: 58 stores profiled, 32 in-store implementations of milk, yoghurt, juice, and cheese categories
Assistant Business Development Manager

Proximity BBDO

(Privately Held; 51-200 employees; Marketing and Advertising industry)

June 2001 — August 2001 (3 months)

Location: Paris, France
Website: www.proximityworld.com

Mission: To take part in business development (canvassing, competitions, awards, internal & external communication)

Arnaud Foubert’s Education

Ecole supérieure de Commerce de Lille

Master , Marketing , 2000 — 2004
IPECOM

Economics 1998 — 2000
Lycée Jean-Baptiste de la Salle

Mathematics 1998 — 2000

Additional Information

Arnaud Foubert’s Websites:

Arnaud Foubert’s Interests:

New technologies, All-Terrain vehicle raids Baseball, Snowboarding, Martial Arts (Judo, Karate, Krav Maga) Languages: French, English, Spanish, German