Arnaud Fischer

Current

• Board of Director & Advisor at GlamOne
• Principal - Consultant at Search is the Internet OS

Past

• Director - AOL Search at Time Warner/AOL
• Group Product Manager at Altavista Search
• Product Planner at Microsoft Corp

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Education

• The University of Texas at Dallas - School of Management
• Université de Montréal - HEC Montréal
• McGill University

• Université de Montréal

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1 more...

Recommended

1 person has recommended Arnaud

Connections

500+ connections

Industry

Internet

Websites

• My Blog

Arnaud Fischer’s Summary

User-obsessed and Competition-paranoid Search Veteran and Business Professional with 14 years experience planning, building, taking to market and monetizing Consumer Web services & online advertising solutions with Microsoft, AOL Search, Altavista and Infospace. Product Leader with proven track record in product strategy, planning, management and marketing with the unique combination of strategic vision and tactical skills. Bilingual English/French.

Arnaud Fischer’s Specialties:

Product strategy, planning and management, positioning, differentiation, target markets, messaging, traffic acquisition, monetization.

Online Consumer Web services, portals, social networks and communities

Online Advertising: Search Engine Optimization (SEO), Search Engine Marketing (SEM), analytics, social Marketing, sentiment analysis & reputation management, local SMB online advertising and landing pages.

Arnaud Fischer’s Experience

• Board of Director & Advisor

  GlamOne

  (Entertainment industry)

  October 2000 — Present (8 years 10 months)

• Principal - Consultant

  Search is the Internet OS

  (Internet industry)

  July 1998 — Present (11 years 1 month)

  Consulting in online Consumer Web services, portals, social networks and communities: product strategy, planning and management, positioning, differentiation, target markets, messaging and traffic acquisition.
  Consulting in Online Advertising: Search Engine Optimization (SEO), Search Engine Marketing (SEM), Landing Pages, Analytics, Social Marketing, Sentiment analysis & Reputation management, Local SMB online advertising.

• Director - AOL Search

  Time Warner/AOL

  (Public Company; 10,001 or more employees; TWX; Internet industry)

  October 2004 — June 2007 (2 years 9 months)

  Responsible for identifying and evangelizing AOL Search awareness, audience, product engagement growth opportunities for AOL's $500MM+ search business.
  • Developed programs and strategies that tripled number of unique users and increased adoption rate by 50% for use as primary search engine.
  • Increased revenue by 29% and page views by 57% through new product development which included the new and innovative AOL Search with FullView™ product.
  • Evaluated and integrated emerging technologies and vendors.
  • Delivered the most researched AOL search experience in history including usability, eye tracking studies, and numerous competitive analyses on Yahoo!, Google, MSN/Live Search, Ask and emerging technology startups.
  • Secured unprecedented number of integration opportunities across the AOL network including AIM, AOL Mail, software clients, MapQuest, Netscape and Microsoft IE 7.
  • Initiated econometrics review of satisfaction proxies and revenue metrics.

• Group Product Manager

  Altavista Search

  (Public Company; 51-200 employees; Internet industry)

  June 1999 — March 2001 (1 year 10 months)

  Led AltaVista search product marketing management team including recruiting and managing 10 product managers and producers.
  • Defined strategic direction, product plan, tactical implementation and positioning.
  • Directed marketing research, usability testing, information architecture, design, HTML, front-end and back-end engineering teams.
  • Conducted communication and public relation briefings.

• Product Planner

  Microsoft Corp

  (Public Company; 10,001 or more employees; MSFT; Internet industry)

  October 1996 — July 1999 (2 years 10 months)

  • Contributed to defining Microsoft’s product vision for the next line of Home Productivity Offerings (Works, Home Essentials, Money, Investor.com, Encarta, Bookshelf, Internet Explorer, Expedia.com, MSN portals, and integration of online properties).
  • Drove product design through customer, competitive, and technology research.
  • Led product promotion, legal reviews, naming process, and release schedule.
  • Defined and executed release plan including OEM and Retail SKUs for 24 languages/markets.
  • Participated on task forces – Microsoft Web Essential Group (Portal, Community, Web services, Content.)
  • Pioneered user behavior and competitive trend research in the Portal space (Yahoo!, AOL, Disney, Geocities, Excite, HotMail, Visto Planet Direct,) understanding community concepts, “stickiness”, role of content, and user-base value/asset.

Arnaud Fischer’s Education

• The University of Texas at Dallas - School of Management

  MBA , Marketing , 1993 — 2012 (expected)

• Université de Montréal - HEC Montréal

  BBA , Marketing & International Finance , 1989 — 1992

• McGill University

  Marketing 1989 — 1990

• Université de Montréal

  Analytical economics 1987 — 1988

Additional Information

Arnaud Fischer’s Websites:

• My Blog

Arnaud Fischer’s Interests:

Social search, Web 2.0 applications such as Ajax-based user interaction models and mashups, personalization, verticalization, API-driven syndication and distribution models, computational linguistic, data mining, sentiment analysis. Search engine technology, consumer search & information retrieval, Online advertising, behavioral and contextual targeting, paid search, SEO and SEM, econometrics, buzz monitoring, sentiment analysis, social networking application such as collaborative tag-retory building and ranking.

Arnaud Fischer’s Groups:

•    AOLAlumni
•    FrenchWeb.org - le groupe des professionnels du net francophone
•    Drupal
•    Semantic technologies
•    Social search
•    SMX - Search Marketing Expo
•    Open Source
•    Search Marketing Salon
•    University of Texas at Dallas Alumni (2000+ members)
•    Drupal Users Group
•    CMS User Group
•    Drupal Professionals Benelux
•    Semantic Marketing
•    HEC Montréal - Official group -
•    HEC MONTREAL STUDENTS
•    Drupaldeveloper
•    HEC Montreal Alumni
•    Drupal Developers
•    Drupal Users
•    Drupal Community Network
•    Microsoft - Current and Former Employees
•    AltaVista
•    Ecole des Hautes Etudes Commerciales de Montreal (HEC)
•    Drupal for Libraries
•    Austin Drupal Users Group
•    PPC Pro People
•    Drupal Jobs
•    GlamFree - freelances de talent pour l'industrie de la communication
•    Drupal Freelance Group

Arnaud Fischer’s Honors:

Publications
. Search Engine Land, The Impending Social Search Inflection Point
. Search Engine Watch, Paid Search Programs Finally Growing Up
. Search Engine Watch, What's it Going to Take to Beat Google?
. Global Marketing, in Marketing, N. Turgeon, Ph.D., 1990
. International Sponsoring (co-author), 1995

Arnaud Fischer’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch