Arnaud Collin

Current

Director, Marketing Strategy and CLV at eBay

Past

Director, Customer Loyalty – Coupons at eBay
Customer Experience and Marketing Director at eBay Australia
Marketing Director at Ebay Belgium

Head of Marketing at Ebay Belgium
Sales & Marketing Director WebSite at ViaMichelin (Michelin Group)
Sales & Marketing Director, Consumer Services at ViaMichelin (Michelin group)
Consultant at the Boston Consulting group (BCG)
Assistant Chef de Produit Hygiène at L’Oréal – Mass Market Division
Sales representative at Unilever

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Education

HEC School of Management

Recommended

1 person has recommended Arnaud

Connections

500+ connections

Industry

Internet

Websites

Arnaud Collin’s Summary

Languages:
French: mother tongue, English: fully fluent, German & Spanish: basic knowledge

Passions: practice of Free fall (B brevet) and scuba diving (Rescue level).
travelling all over the world

Arnaud Collin’s Experience

Director, Marketing Strategy and CLV

eBay

(Public Company; eBay; Internet industry)

October 2009 — Present (2 months)

-Drive marketing investments efficiency: Define Marketing Strategy and objectives, manage and optimize US budget allocation, coordinate Marketing initiatives planning, track impact vs overall objectives
-Ensure consistency and integration of all communication to US customers (through all channels)
-Develop an accurate view of Customer Value and ensure it is leveraged globally throughout the company
Director, Customer Loyalty – Coupons

eBay

(Public Company; eBay; Internet industry)

July 2008 — October 2009 (1 year 4 months)

Leading 2 20-people cross-functional teams
• Develop Targeted Incentives lever for eBay US and globally: maximize impact and ROI through advanced targeting logic and predictive modeling, improve user experience, drive incremental behaviors to increase customer value.
• Lead eBay Marketplace CLV project (Customer Lifetime Value): assess overall value to eBay of each individual customer, understand drivers to increase Future Value and leverage it throughout the company, in all our interactions with customers
Customer Experience and Marketing Director

eBay Australia

(Public Company; eBay; Internet industry)

August 2007 — July 2008 (1 year )

Leading a team of 30+ people
• Understand customer segments’ needs and issues, define a marketing Strategy per segment.
• Increase eBay consideration and recruitment of new users through all communication channels (online, offline, below, PR), develop activity and engagement of existing members through Product marketing, Direct marketing and Community management.
Marketing Director

Ebay Belgium

(Public Company; 5001-10,000 employees; ebay; Internet industry)

September 2006 — September 2007 (1 year 1 month)

Development of brand awareness of eBay in Belgium, Recruitment of new users through all communication channels (online, offline, below, PR) and activation and retention of existing users through Onsite and Direct marketing and Community management.
Leading a team of 10 persons
Head of Marketing

Ebay Belgium

(Public Company; 5001-10,000 employees; ebay; Internet industry)

March 2005 — September 2006 (1 year 7 months)

Development of brand awareness of eBay in Belgium, Recruitment of new users through online and offline communication channels and activation and retention of existing users through Onsite and Direct marketing.
Leading a team of 5 persons
Sales & Marketing Director WebSite

ViaMichelin (Michelin Group)

(Privately Held; 51-200 employees; Internet industry)

January 2003 — March 2005 (2 years 3 months)

Management of a 9-people team
- Development of Web activity over Europe: High growth of advertising revenues ; launch of e-commerce activity, in 5 languages.
- Rationalisation of Customer Response Department: Activity optimisation, implementation of new processes.
Sales & Marketing Director, Consumer Services

ViaMichelin (Michelin group)

(Privately Held; 51-200 employees; Internet industry)

November 2001 — January 2003 (1 year 3 months)

Management of a 3-people team
- European Director of the business unit PC and PDA Software: Negotiation of sourcing and distribution contracts, New products launch
- European Director of the business unit Online Consumer Services (Web sites and Minitel): Launch of advertising activity, objective exceeded by more than 100%.
Consultant

the Boston Consulting group (BCG)

(Privately Held; 1001-5000 employees; Management Consulting industry)

September 1999 — November 2001 (2 years 3 months)

- Diversification strategy : Elaboration of the growth and diversification strategy for the world-wide leader of candies/chocolates sector.
- Sales organisation overhaul : Sales reorganisation of the French subsidiary of the world-wide leader of music publishing.
- Development of an Internet portal site : Development and test-launch of an Internet portal offering in-office B2E proximity services the leading group of food services and catering.
Assistant Chef de Produit Hygiène

L’Oréal – Mass Market Division

(Privately Held; 10,001 or more employees; Cosmetics industry)

September 1996 — September 1997 (1 year 1 month)

Launched 2 lines of new products for Mennen and Narta toiletries brands: concept elaboration, market analysis (quantitative and qualitative analyses, panels), advertising and promotional campaigns, industrialisation phase.
Sales representative

Unilever

(Public Company; 10,001 or more employees; Consumer Goods industry)

May 1996 — September 1996 (5 months)

In charge of sales development, local trade deals and implementation of promotional operations (merchandising actions, in-store animations, …)