Owner, WriteProz Communications
Norfolk, Virginia Area
- Current
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- Owner at WriteProz Communications (Sole Proprietorship)
- Past
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- Senior Technical Knowledge Engineer at Gannett Media Technologies International
- Senior Product Manager at Dark Horse Ventures (Centrix CRM)
- Product Manager at InfiNet
- Public Relations Specialist at Old Dominion University: Office Of Computing and Communications Services
- Public Relations Assistant at Old Dominion University: Office Of Computing and Communications Services
- Education
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- Old Dominion University
- New York University
- Christopher Newport University
- Recommended
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3 people have recommended Anna - Connections
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34
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- Industry
- Writing and Editing
- Websites
Anna Roman-Mercado’s Summary
Professonal writer with over 15 years of experience in the corporate, technology, newspaper, and education industries. It is my personal philosophy to give "Professionalism, quality, and service with every task and project I take on!"
Anna Roman-Mercado’s Specialties:
Expertise include copywriting, business writing, promotional writing, technical writing, knowledge management, project management, and customer relations.
Anna Roman-Mercado’s Experience
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Owner
WriteProz Communications (Sole Proprietorship)
(Sole Proprietorship; 1-10 employees; Writing and Editing industry)
January 2005 — Present (4 years 7 months)
Write and design cost effective marketing materials such as business plans, magazines, and brochures. Provide comprehensive research analysis for decision-making needs. Primary mission is to provide clients quality services through sound project management and effective, timely communications. Customers included Tidewater Construction Corporation, Gold Key Resorts, Professional Hospitality Resources Inc., Coastal Video, InfiNet, United Way, Tidewater Performing Arts Society, and Ocean Occasions.
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Senior Technical Knowledge Engineer
Gannett Media Technologies International
(Public Company; 51-200 employees; Information Technology and Services industry)
August 2001 — January 2005 (3 years 6 months)
Managed the development and maintenance of online help and end-user application documentation. Designed and managed GMTI's support Web Site and Knowledge Base. Developed documentation plans for all projects and managed them from start to finish. Established online and printed publication standards, policies and procedures. Collaborated with developers, educators, technical support staff and external software vendors to plan, research, and identify knowledge requirements for comprehensive online and printed documentation. Worked with Director of Knowledge Management to revise, implement, and manage the Rational Unified Process (RUP) and the Rational Suite tools across departments and three geographical locations.
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Senior Product Manager
Dark Horse Ventures (Centrix CRM)
(Privately Held; 1-10 employees; Information Technology and Services industry)
December 2000 — August 2001 (9 months)
Managed the design and development of a Web-based Customer Relations Management (CRM) application. Worked closely with customers to analyze business needs and gather software requirements. Developed and managed project plans to meet development goals. Supervised a project team of two Business Analysts and three Software Engineers. Other duties included managing daily office operations and providing customer training and support as needed. Major accomplishment included the successful delivery of a robust CRM application that consisted of the following modules: Contact Management, Sales Tracking, Order Management, Deployment Management, and Trouble Ticketing.
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Product Manager
InfiNet
(Privately Held; 51-200 employees; Internet industry)
October 1998 — December 2000 (2 years 3 months)
Managed the product life cycle of over 20 Web-based applications and services for the online newspaper industry. Developed and implemented a cross-functional advisory team program to ensure speed to market and customer satisfaction of products and services. Major accomplishments included researching and recommending new e-commerce, e-marketing, content management, community publishing, and customer relations management products and services; negotiating business terms and maintaining vendor relations; insuring accuracy of technical and sales documentation to increase project quality; and providing customer support as needed.
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Public Relations Specialist
Old Dominion University: Office Of Computing and Communications Services
(Educational Institution; 1001-5000 employees; Higher Education industry)
July 1995 — October 1998 (3 years 4 months)
Managed, developed and facilitated computer training programs for faculty, staff, and students. Planned and implemented public relations activities that enhanced awareness and the image of the computer center and its services. Supervised a documentation and training team that consisted of one documentation specialist, one administrative assistant, and up to seven interns. Major projects included coordinating and promoting the University’s computer training program, designing and maintaining the department’s World Wide Web page, and planning regional, local, and campus technology events.
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Public Relations Assistant
Old Dominion University: Office Of Computing and Communications Services
(Educational Institution; 1001-5000 employees; Higher Education industry)
April 1992 — July 1995 (3 years 4 months)
Wrote and edited technical documentation, news articles, and promotional materials that enhanced customer support. Major initiatives included setting documentation standards, developing and teaching computer classes, providing customer support, and designing and producing publications and electronic presentations.
Anna Roman-Mercado’s Education
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Old Dominion University
Master of Arts , English with an emphasis in Professional Writing , 1994 — 1997
Major course studies: management writing, research methodologies, communications law, public relations practices, modern rhetoric, and advanced technical writing.
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New York University
Certificate , Public Relations , 1991 — 1991
Major course studies: media relations, program development, proposal writing, and ethics.
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Christopher Newport University
Bachelor of Arts , English , 1986 — 1991
Major course studies: news writing, public relations writing, and interpersonal communications.
Anna Roman-Mercado’s Contact Settings
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