Arline Wall

Current

• Senior Vice President, Product Development & Marketing at Russ Berrie

Past

• Global Brand Director, Corporate at Toys R Us
• Senior Vice President, Marketing at SLM, Inc.
• Vice President, Marketing at Hasbro

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Education

• Cornell University
• City University of New York-Brooklyn College

Recommended

21 people have recommended Arline

Connections

280 connections

Industry

Consumer Goods

Websites

• My Blog

Arline Wall’s Summary

C-level executive with global supervisory roles in the development and marketing of billion dollar consumer brands at international Fortune 500 companies. Expertise in turn-key product management of packaged goods with award-winning success. Proficient in all phases of product development from conception, product design, sourcing, testing, packaging, production, and planning. Adept at creating new products and revitalizing mature brands. Skilled in marketing strategies including brand identity, pricing, promotion, and distribution. Demonstrated success in building licensed partnerships and promotional programs. Unique background on both the manufacturing and retail sides of the supply chain. Category management experience in accessories, crafts, gift, home décor, seasonal, sporting goods, stationery, tabletop and toys. Distribution experience in book, convenience, drug, grocery, mass and specialty channels. Proven portfolio of developing new businesses, executing strategy, improving sales, and increasing profits.

As Senior Vice President, Product Development & Marketing at Russ Berrie, I developed and marketed over 1500 global products annually. As RUSS Corporate Communications chief, I increased consumer impressions from less than 1 million to over 100 million annually.

As Global Brand Director at Toys ‘R’ Us, I oversaw product marketing/management of $1.8B Core Division for this $11B Fortune 500 Company and the world’s leading toy retailer. I conceived the strategy for and executed exclusive marketing partnership programs with national brands including Animal Planet, Disney/Pixar, Home Depot and others. I received the Toys ‘R’ Us President’s Award for “performance beyond expectations”.

As Vice President, Marketing at Hasbro, I oversaw the U.S. market introduction of the enduring classic game Trivial Pursuit which broke all sales records with 88 million units in 26 countries.

Arline Wall’s Specialties:

• Concept Ideation and Brand Identity
• Competitive Analysis and Business Planning
• Factory Sourcing and Cost Negotiation
• Marketing Tactics and Sales Forecasting
• License Acquisition and Negotiation
• Product Development and Prototyping
• Retail Merchandising and Sales Peripherals
• TV/Print, Digital, and Social Media Marketing
• Public Relations Management and Event Planning

Arline Wall’s Experience

• Senior Vice President, Product Development & Marketing

  Russ Berrie

  (Public Company; Consumer Goods industry)

  September 2004 — Present (5 years 4 months)

  Global marketing leader for this $330M manufacturer and importer.

• Global Brand Director, Corporate

  Toys R Us

  (Public Company; TOY; Retail industry)

  1998 — 2004 (6 years )

  Core business development leader for this $11billion dollar specialty retailer.

• Senior Vice President, Marketing

  SLM, Inc.

  (Consumer Goods industry)

  1990 — 1998 (8 years )

  New Business Development leader for this $175M manufacturer.

• Vice President, Marketing

  Hasbro

  (Public Company; HAS; Consumer Goods industry)

  1987 — 1990 (3 years )

  Group Leader of an elite blue-sky development team for this $4B manufacturer.

Arline Wall’s Education

• Cornell University

  Certification , Effective Leadership Program , 1999 — 1999

• City University of New York-Brooklyn College

  B.A., Fine Arts , Art

Additional Information

Arline Wall’s Websites:

• My Blog

Arline Wall’s Interests:

Blogging re Marketing, Networking Hiking, Reading, Cooking

Arline Wall’s Groups:

Consumer Goods and Retail Professionals
Licensing, Merchandising and Brand Management
Brand & Branding Innovators

•    CPG Branding and Marketing Forum
•    Retail Industry Professionals Group
•    CONSUMER GOODS & RETAIL PROFESSIONALS
•    CONSUMER PACKAGED GOODS CONNECTS - SuperGroup!
•    Licensing, Merchandising & Brand Management
•    Toy Industry Association™, Inc. (TIA)
•    Brand Licensing Contacts
•    Brand Management
•    Hasbro
•    Toys"R"Us/Babies"R"Us Alumni
•    Brand Innovators, Branding Leadership & Creating Innovation Network
•    twitter innovators Innovation & Creativity Network of Tweeters
•    Marketers on twitter
•    ASTRA - American Specialty Toy Retailing Association
•    New York Product Management Association

Arline Wall’s Honors:

2 Oppenheim Portfolio Platinum Awards
2 National Parenting Center Awards
2 Family Fun Awards
2 Dr. Toy’s Best New Products
Toys “R” Us President’s Award
Parents and Toy Wishes Magazines “Best New Products”
L.I.M.A. Retailer of the Year Award
T.O.T.Y. Award, Trivial Pursuit

Arline Wall’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• reference requests
• getting back in touch