
Founder/Director, Tech River - Services for High Tech
Israel

Founder/Director, Tech River - Services for High Tech
Israel
I'm an American living in Israel. Through my company, Tech River, I provide business development, marketing, and copywriting services to Israeli high tech firms. The Tech River website - http://www.tech-river.com - offers a growing body of links and articles and a directory of service providers.
Tech River was the Israeli representative of DEMO Germany (www.demogermany.de), the prestigious launchpad for innovative technology (www.demo.com). I am proud to say that half of the companies selected from across Europe and Israel for the first European DEMO event --- were Israeli !
This is an article I wrote about Israel's Silicon Wadi: http://www.tech-river.com/Articles/article_14.asp
On a personal note ...
My husband is an attorney specializing in complex international contracts.
I'm incredibly proud of our two daughters:
--- Chavi (Evie) has a degree in Aerospace Engineering from U of Florida (Gainesville) and works at her dream job as a rocket tester at SpaceDev.com in San Diego (I guess I read her too much Sci/Fi as a child).
--- Meira is studying Linguistics and French at Tel Aviv University, wrote and published her first book ('Of Candies and Dragons') - a fantasy in rhyme, and is working on a book of poetry and a fantasy in prose - all in Hebrew.
You are welcome to contact me at arlene@tech-river.com
If you're planning a visit to Israel, I'll be happy to show you around.
Services include: business development, business plans and executive summaries, original copywriting of marketing communications and business materials, and naming of products and companies. Copywriting projects include: brochures, company profiles, website content, newsletters, advertising copy, articles, press releases, and slogans.
(Privately Held; 1-10 employees; Marketing and Advertising industry)
April 2000 — Present (9 years 9 months)
(Marketing and Advertising industry)
2009 — 2009 (less than a year)
(Management Consulting industry)
March 2008 — October 2009 (1 year 8 months)
(Marketing and Advertising industry)
January 2007 — December 2008 (2 years )
DEMO launched in Europe (www.demogermany.de), after 17 successful years in the US (www.demo.com). As the representative of DEMO Germany in Israel, I introduced the event to the Israeli high tech community, encouraged eligible companies to register for consideration, established partnerships, and acted as liaison with the media.
Half of the companies selected from across Europe and Israel by DEMO Germany's Advisory Board were Israeli !
(Privately Held; 11-50 employees; Computer Software industry)
April 1998 — May 2008 (10 years 2 months)
I have worked with Friendly (www.friendly-tech.com) since its founding, and have been engaged in a variety of activities over the years, including:
- identification of, initial & ongoing contact with, potential reps, partners, customers and investors
- copywriting/editing of technical & marketing materials, business plans, website
- recruitment of potential candidates for US office
- preparation of materials and working booths at exhibitions, lead follow-up
(Marketing and Advertising industry)
2004 — 2005 (1 year )
(Public Company; 201-500 employees; pdsn; Telecommunications industry)
October 1995 — December 1997 (2 years 3 months)
I joined PowerDsine as the third employee, and from the beginning, was involved in all aspects of marketing, sales and business development. I was responsible for:
- initial and ongoing contact with reps, distributors, potential investors and partners
- marcom, advertising, busdev materials, exhibitions
- customer service
- product/application communications
- price quotations and orders
- creation of companys name
Certificate , Medical Librarian
MS , Library and Information Science
BS , Psychology
Startups, high tech, sci/fi, space travel, women's rights, serendipity
LinkedIn Power Women, MyLinkedInPowerForum, LinkedInnovators, LinkedInLions, openBC, AACI - Association of Americans and Canadians in Israel, DEMO Germany, Digital Eve Israel, Shift Networking, Facebook, Friendly Technologies, ISEMI, PowerDsine, Friends of Greece, Marzar, Xing, Magic Software, Spock, LinkedIn China, FireNetworks, Tel-Aviv Yafo Entrepreneur Meet-Up, Linking Women, Go Secure, Early Stage Entrepreneur, Open Networkers, MiamiLink, the.co.ils, Israel Technology, Business Development, GoBigNetwork, OnStartups, Dallas Blue, Friends of Israel, Link2Europe