Internet Marketer and Web Producer, generating leads for real estate agents
Phoenix, Arizona Area
- Current
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- Search Marketer | Associate Broker at West USA Realty | Chapman Interactive Inc
- Past
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- Executive Producer at Vivendi Universal Games
- Director, Instructional Technology at Edutrek International
- Director, Instructional Technology at Thunderbird
- Director, Distance Learning at Pensacola Junior College
- Manager, Media Services at Arizona State University
- Director of Distance Learning at Mohave Community College
- Instructional Media Specialist at Washington Elementary School District
- Operations Manager at Waste Managment
- Technical Director - Master Control at KNAZ-TV
- Education
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- Northern Arizona University
- Arizona State University
- Northern Arizona University
- Recommended
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3 people have recommended Carl - Connections
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178
connections
- Industry
- Real Estate
- Websites
Carl Chapman’s Summary
Having contributed to the superior leadership and profitability of major organizations by orchestrating expert institution of effective Internet search marketing, management, and technical resourcefulness, I am now seeking the opportunity to join a company where I can continue to grow as a search professional. With 20 years of experience providing senior management, technical leadership, project management, and Interment marketing to multi-billion dollar organizations, I feel confident in my abilities to generate considerable results for the organization.
A sample of career highlights in the above and additional positions includes:
• As Internet Search Marketer, caused real estate team website traffic to increase to 1.2M visitors, stimulating an average of 25,000 leads annually, and achieving strategic marketing objectives via the Search Engine Optimization and utilization of Paid Search. Use affiliate marketing to monetize real estate web traffic and brand team websites.
• As Associate Broker and Real Estate Agent of a real estate team, caused agents to increase their earnings by an average of 350%. Between 2003 and 2007, the team of 8 REALTORS averaged sales revenues of $12 million per year. Personally, conducted residential, land and commercial real estate sales averaging sales revenues of $5 million per year.
• As Executive Producer, led development and design of complex learning software solutions, facilitating delivery of instructional content through close collaboration with senior management, to evaluate and improve products and drive top quality customer service.
• As Department Head and Executive, generated a multi-year financial forecasts and budgets, obtained and managed federal grants, developed and implemented technology project management processes, and established project management processes..
Carl Chapman’s Specialties:
• Market Plan Development
• Search Engine Optimization (SEO)
• Strategic Paid Search (SEM)
• Ecommerce Merchandising
• Competitive Analysis
• Affiliate Marketing
• Web Analytics/Return On Investment
• New Media Marketing
• Video and Audio Production
• Internet Design• Internet Strategy
• Team Development
• Technology System Evaluation
• Distance Learning Management
Carl Chapman’s Experience
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Search Marketer | Associate Broker
West USA Realty | Chapman Interactive Inc
(Privately Held; Real Estate industry)
January 2003 — Present (5 years 5 months)
Facilitate real estate sales, utilizing leads generated through Internet Marketing. Command general alignment of all operations as an independent contractor, paid on percentage of real estate sales closed. Skillfully manage productive and innovative sales operations. Identify trends and opportunities for new market segmentation. Utilizing an extensive knowledge of Internet marketing, use paid search and advanced optimization techniques to find real estate buyers and facilitate the sales of client properties. Develop strategic partnerships to drive company profitability and recognition.
• Execute and manage SEM programs, across multiple search engines, implementation new programs and assuring ongoing optimization of existing campaigns.
• Implement Search Engine Optimization projects for existing sites, optimizing HTML, XML, CSS and managing link structure through mod_rewrites, 301/302 redirects and assuring effective on-page and office page SEO standards. -
Executive Producer
Vivendi Universal Games
(Public Company; 5001-10,000 employees; Online Media industry)
February 2000 — December 2002 (2 years 11 months)
Commanded the development and distribution of commercially viable software solutions, addressing educational challenges nationwide. Led a staff of 40 employees and contractors. Expertly generated and managed operational budgets larger than $5M. Actively addressed potential learning-environment impact due to emerging technologies. Collaborated with senior management to identify improvement needs and action plans. Drove superior management of Question and Answer and Technical Support unit. Oversaw Documentation and Graphic Design units. Designed and developed contents of various curricula. Generated and marketed product websites. Performed professional presentations to national groups and participated in conferences, to drive sales. Took on the development of a teacher-training product by end of tenure.
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Director, Instructional Technology
Edutrek International
(Public Company; 501-1000 employees; Higher Education industry)
July 1998 — January 2000 (1 year 7 months)
Developed distance learning programs and managed content delivery systems. Integrated instructional technology into the learning processes and developed related evaluation policies. Established and utilized instructional technology policies, procedures, and processes. Managed vender relationships for telecommunications and information technology related projects; including management, design, and implementation of Internet and Intranet systems that addressed technology related to construction of new campuses, creation and implementation of the Y2K Compliance Plan, and the installation of a Campus One-Card system. Developed and managed budgets related to Instructional Technology throughout the company’s 7 college campuses. Directed interactive marketing, web-based advertising programs.
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Director, Instructional Technology
Thunderbird
(Non-Profit; 501-1000 employees; Higher Education industry)
July 1995 — July 1998 (3 years 1 month)
Developed strategic plans, budgets, and policies related to information systems and technologies. Led development of the technology and telecommunication infrastructure, including, voice, data and video, and instructional technology support services. Integrated instructional technology into the learning processes and formulated the role of the Internet into the curriculum. Developed capital and operations budgets, set project priorities, and selected and evaluated staff. Established strategic technology plans for telecommunication, instructional technology, and Distance Learning services. Led development and operation of the Internet and Intranet infrastructure and developed support strategies for the campus-wide use of multimedia and computing technologies, distance learning, multimedia, and instructional technology facilities services used throughout campus.
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Director, Distance Learning
Pensacola Junior College
(Educational Institution; 1001-5000 employees; Higher Education industry)
July 1994 — July 1995 (1 year 1 month)
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Manager, Media Services
Arizona State University
(Educational Institution; 5001-10,000 employees; Higher Education industry)
July 1991 — July 1994 (3 years 1 month)
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Director of Distance Learning
Mohave Community College
(Educational Institution; 201-500 employees; Higher Education industry)
February 1986 — July 1991 (5 years 6 months)
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Instructional Media Specialist
Washington Elementary School District
(Educational Institution; 1001-5000 employees; Primary/Secondary Education industry)
February 1984 — February 1986 (2 years 1 month)
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Operations Manager
Waste Managment
(Public Company; 10,001 or more employees; Transportation/Trucking/Railroad industry)
June 1982 — February 1984 (1 year 9 months)
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Technical Director - Master Control
KNAZ-TV
(Public Company; 51-200 employees; Broadcast Media industry)
February 1980 — May 1982 (2 years 4 months)
Master Control and weekend Technical Director.
Carl Chapman’s Education
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Northern Arizona University
M.Ed, Educaiton, 1992 — 1994
Primary focus on institutional leadership and administration
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Arizona State University
Business 1991 — 1992
Graduate coursework in marketing, small business management and entrepreneurship
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Northern Arizona University
BS, Broadcasting, 1979 — 1982
Worked full time in television and media production
- Activities and Societies:
- Student Government ( Inter-hall)
Additional Information
Carl Chapman’s Websites:
Carl Chapman’s Interests:
Real estate sales and marketing with new media, Internet marketing, Web Development, Alaska, Arizona, Film and Photography.
Carl Chapman’s Groups:
Phoenix Board of Realtors’
Arizona Association of Realtors’
Arizona Regional Multiple Listing Services
Carl Chapman’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- expertise requests
- reference requests
- getting back in touch
