Product Manager at ReachLocal
Greater Los Angeles Area
- Current
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- Product Manager at ReachLocal
- Past
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- Director of Product Performance at Dex Media / RH Donnelley Interactive
- Director of Fulfillment at LocalLaunch! an RH Donnelley Company
- Director of Professional Services at LocalLaunch
- Senior Account Manager at Duo Consulting
- Marketing at Visual Key
- VP of Marketing at DotCom Marketing
- Recommended
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Ari Sternberg’s Summary
A leader in search engine marketing specializing in the development and execution of scalable, high-performance online advertising products for small to medium sized businesses, B2B, eCommerce, and international entities.
• Currently developing PPC & SEO products at one of the premier companies serving the SME marketplace.
• Previously, built and led a 50+ person internet marketing operation (providing both PPC & SEO) responsible for provisioning and optimizing the performance of over 1,500 products per month.
• Successfully launched local search products that have already been sold to over 50,000 small-to-medium sized businesses across the nation.
Ari Sternberg’s Specialties:
Product Development
Product Management
Operations Management
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Ari Sternberg’s Experience
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Product Manager
ReachLocal
(Privately Held; 201-500 employees; Marketing and Advertising industry)
September 2008 — Present (1 year 3 months)
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Director of Product Performance
Dex Media / RH Donnelley Interactive
(Public Company; 1001-5000 employees; Marketing and Advertising industry)
January 2008 — August 2008 (8 months)
• Acted as the primary business representative for development initiatives impacting product performance and data integrity.
• Lead product and development teams in data reconciliation and stabilization projects and activities, including executing monthly data finalization and performance email distribution.
• Served as online marketing subject-matter expert to several executive product teams. -
Director of Fulfillment
LocalLaunch! an RH Donnelley Company
(Public Company; Internet industry)
2007 — January 2008 (1 year )
• Created, hired, trained and lead a multilayer marketing department.
• Defined and documented all processes for fulfillment of over 20,000 search marketing products.
• Regularly presented key performance metrics to senior management.
• Launched search engine marketing product including paid search, organically ranking micro-websites, telephone call-tracking and detailed reporting. -
Director of Professional Services
LocalLaunch
(Internet industry)
2005 — 2006 (1 year )
• Managed team of analysts executing on paid search marketing and search engine optimization contracts.
• Improved company revenue by increasing both billable rates and department utilization.
• Provided department performance updates to CEO and other senior management. -
Senior Account Manager
Duo Consulting
(Internet industry)
2002 — 2004 (2 years )
• Provided strategic online marketing direction to corporate clients.
• Designed, initiated and maintained campaigns including search engine optimization, pay-per-click keyword advertising and email marketing.
• Copywriter and editor for business development team. Wrote proposals, agreements and supportive sales literature. -
Marketing
Visual Key
(Internet industry)
December 2000 — August 2001 (9 months)
Startup based on proprietary audio, image and video recognition application.
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VP of Marketing
DotCom Marketing
(Internet industry)
February 1999 — December 2000 (1 year 11 months)
