
Experienced Online Media Executive
Greater Denver Area

Experienced Online Media Executive
Greater Denver Area
Accomplished online media executive with 5 years experience in the new media space. Well-connected businesswoman with a vast network of influential players in the performance based marketing industry. Concise intrapersonal, account management and negotiation skills coupled with skill in building and handling multi-million dollar partnerships. International and management experience. Excellent prospecting skills and the ability to pinpoint potential partnerships and close new business. Resourceful and connected. Has real passion for internet marketing and online industry as a whole.
greenie80304@yahoo.com
AIM: westpalmari
MSN: Arikka_Greene@hotmail.com
lead generation, Customer Acquisition, Affiliates, Performance Metrics, Direct Response, High Traffic Sites, Syndicated paths, UK traffic, Australian traffic, Exclusive UK and Aussie offers, networks, list management, microsites, incentivized, EDU portals, reg paths, verticals, traffic, strategic account management, online new media placement and optimization, great client relationships, CPA, CPL, CPM, Email marketing, networking and recruiting
(Privately Held; Marketing and Advertising industry)
December 2008 — Present (8 months)
As affiliate manager, I am tasked with adding immediate value to the Crisp Ads Network. Recruiting new affiliates, managing existing publisher relationships,maximizing revenue, pin-pointing partnership opportunities, relaying information back and forth throughout internal and external channels, promoting Intela's exclusive and hot campaigns, attending trade shows on behalf of the company and cold calling potential clients is a large part of what I do in this role.
(Privately Held; Marketing and Advertising industry)
August 2008 — January 2009 (6 months)
As Director of UK Business Development, I was tasked with moving to London for 6 months to aid in cementing Intela’s presence in the United Kingdom. This included but was not limited to: Meeting and recruiting UK affiliates to the Crisp Ads network, managing and maximizing affiliate revenue, landing direct advertiser accounts, building and cultivating strategic partnerships with agencies, and attending local trade shows and networking events. As a results-oriented and driven person, I successfully aided in establishing our branch office in the UK.
(Privately Held; Marketing and Advertising industry)
December 2007 — August 2008 (9 months)
Senior Sales Executive, Intela LLC. /Crisp Ads December 07-Present
At this company, I have touched almost every area of the sales and development processes, helping shape the Crisp Ads network. I have been responsible for recruiting and handling some of the largest advertising clients at Intela. I have also been tasked with recruiting publishers to the network, managing day-to-day expectations, cold calling prospective partners, and meeting and exceeding revenue goals. I’ve quickly learned to harness my business development skills in this role to think out of the box, and recognize opportunity as it presents itself in many forms. Some examples include: Revenue share models, list management deals, path syndication and product up-sells/cross-sells.
(Public Company; IAG; Insurance industry)
March 2007 — December 2007 (10 months)
In my time at Internet Advertising Group I was responsible for closing new business in the online education vertical and acquiring allocations for schools. IAG is a leader in the online education industry. Some of the clients I worked with were University of Phoenix, Strayer University, and Westwood to name a few. I was successful throughout, making and exceeding my budget, using my prospecting talents to find and close new clients with online budgets in a niche market. In addition to bringing in and maintaining a steady revenue stream to IAG, I was able to work in a team environment, negotiate the best allocations and highest payouts, and forge strong relationships with schools and agencies.
(Privately Held; Marketing and Advertising industry)
May 2005 — April 2007 (2 years)
At TheUseful/World Avenue, I learned valuable skills that have jump-started my career within the industry and given me a strategic edge. As a key account manager, I was responsible for maintaining and growing the company’s top 6 partnerships. This accounted for nearly 10 million dollars a month in gross revenue. I was responsible for monitoring daily stats and finding growth opportunities. I exceeded my growth goals month over month and was able to form lasting relationships with some of the largest players in the industry (Including Value Click, Gratis Internet, Qinteractive (formerly Coolsavings), and Advertising.com) I learned negotiation techniques for CPA and CPL offers and was quickly promoted to a Client Account Executive. I gained invaluable experience in campaign performance and optimization strategies, as well as an eye for added revenue streams.
(Privately Held; 51-200 employees; Internet industry)
May 2005 — March 2007 (1 year 11 months)
B.S , Business Marketing , 2001 — 2005
National Merit Scholar, Presidents List, Most Oustanding Graduate (2005), Dean's List, Who's Who, Ethics In Business Award, American Free Enterprise Scholarship Recipient, 4.0 GPA.
music, piano, guitar, art, Indie bands, networking, shopping, talking, bowling, traveling, my dog.
New Business Opportunities, Glam, Adbree, Colorado Online Media, UK Affiliate Marketing, Politics