
Online Media Strategist (providing consulting, speaking, and writing services for business and government)
Greater Boston Area

Online Media Strategist (providing consulting, speaking, and writing services for business and government)
Greater Boston Area
As a consultant, speaker, and writer, I provide online media strategies to benefit business and government. I write frequently about social media and online marketing at AriWriter.com and also am a contributing writer to the Huffington Post and Mashable.
Are you a business or government agency eager to hire a social media consultant or online community manager? I help companies and individuals reduce overhead, increase productivity, and engage with customers and constituents using interactive marketing and online branding. I can assist you in determining which social networking tools are best.
I am actively seeking opportunities in social media and online marketing to leverage my 10 years of experience in information technology, community journalism, and government administration.
I use a holistic approach to explain why it is important to embrace the social Web, focusing on different, customized approaches for every client. For instance, every company does not need to blog and every PR firm does not need to tweet. By the same token, every company needs to blog and every PR firm needs to tweet. Confused yet? I can help you cut through the Web 2.0 clutter.
I am also passionate about narrowing the digital divide and empowering civic engagement and cross-agency collaboration. In August 2008, I created an online directory of U.S. Congress members who use Twitter. You can view this at [http://tr.im/usgovtwit]. I frequently interact with some of the leading government employees and contractors around the world.
I enjoy connecting with people on LinkedIn, in accordance with my contact settings at the bottom of this page. Thanks!
Social networking and Web 2.0
Online branding and reputation
Blogging, tweeting, and podcasting
Policy development and strategic management
Media relations with bloggers
(Legislative Office industry)
June 2009 — Present (2 months)
(Internet industry)
March 2009 — Present (5 months)
Responsible for blogger outreach, site moderation, and front-end programming for two moderated online communities:
Sustainable Cities Collective [sustainablecitiescollective.com]
Governing People [governingpeople.com]
You can read my summary of these (and other SMT communities) at http://ri.ms/zwr9
(Sole Proprietorship; Management Consulting industry)
December 2008 — Present (8 months)
With a holistic approach, I advise business and government leaders on the benefits of social networking, interactive marketing, and online branding.
Using strategies and tips on social media and online marketing I introduce online, I offer best practices that answer "why" and "how" the web is revolutionizing society, to help you answer questions, including:
* Have you wondered why your competitors and their websites appear higher on Google than yours? Would you like help in search engine optimization?
* Have you heard about blogs and social networks as new and affordable ways to publicize your company online? Do you need help deciding what works best?
* Are you spending money on advertising, marketing, and/or public relations? How about job recruitment, information technology, economic development, and tourism? Would you like to reduce overhead and increase profit?
* Are your taxpayers and shareholders involved in decision making? Can they recite your mission statement?
(Privately Held; Online Media industry)
November 2008 — Present (9 months)
A recurring guest author on the social media group blog, I focus on assorted list and trend articles. You can view my archive at:
http://mashable.com/author/ari-herzog/
(Privately Held; Online Media industry)
October 2008 — Present (10 months)
Both cross-posting blog posts from AriWriter and writing exclusively for the online newspaper, I focus on politics and media. You can view my archive at:
http://www.huffingtonpost.com/ari-herzog
(Internet industry)
May 2007 — Present (2 years 3 months)
AriWriter is my personal blog where I provide strategies and tips on social media and online marketing.
In March 2009, approximately 20,000 unique visitors participated as readers and commenters.
Most of my blog posts are directly related to my work as an online media strategist. If I can assist you as a consultant, speaker, or writer, please contact me.