Planner at LiveAD
Brazil
- Current
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- Web Planner at LiveAD
- Past
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- Social Media Assistant at Espalhe Marketing de Guerrilha
- Collaborator at Alles Blau
- Planner and blogger at Oktoberfest
- Art Director at Mythos Comunicação
- Monitor at Creation Lab at FURB - Unversidade Regional de Blumenau
- Education
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- Universidade Regional de Blumenau
- Recommended
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- Industry
- Marketing and Advertising
- Websites
Ariel Gajardo’s Experience
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Web Planner
LiveAD
(Marketing and Advertising industry)
February 2009 — Present (6 months)
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Social Media Assistant
Espalhe Marketing de Guerrilha
(Public Relations and Communications industry)
March 2008 — February 2009 (1 year)
Working with guerrilla marketing campaigns in social networks. Create and apply strategies based on buzz marketing and relationship with Flickr, Orkut, Twitter, blogs and other social network users, with the objective of blowing conversations around products and clients like FOX, Brastemp, Microsoft, Postos Ale, Coca-Cola, Cadbury/Trident, Sony and even Espalhe.
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Collaborator
Alles Blau
(Online Media industry)
November 2008 — December 2008 (2 months)
An web experience, evolving colaborative journalism, that was created to inform and mobilize people around Blumenau's flood, SC - Brazil, at November, 2008. The blog became news in many important communication vehicles around the country, like Estadão, G1, Terra and Folha de São Paulo. It was chosen by Tiago Dória - influent brazilian journalist - one of the 5 best blogs of the year in portuguese.
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Planner and blogger
Oktoberfest
(Government Agency; 1-10 employees; Marketing and Advertising industry)
September 2007 — October 2007 (2 months)
Concept creation, planning and divulgation of the project, by the use of PR with blogs, Twitter and other web tools. It was made for the Oktoberfest Blumenau, the 2nd biggest Oktober (and beer) party of the world.
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Art Director
Mythos Comunicação
(Privately Held; 1-10 employees; Marketing and Advertising industry)
May 2006 — September 2007 (1 year 5 months)
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Monitor at Creation Lab
FURB - Unversidade Regional de Blumenau
(Educational Institution; Myself Only; Education Management industry)
January 2006 — July 2006 (7 months)
Supervisor of the lab and helper of advertising students in jobs involving design and writing.
Ariel Gajardo’s Education
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Universidade Regional de Blumenau
Publicity and Advertising 2002 — 2007
- Activities and Societies:
- During the deveopment of his College's final project, about guerrila's marketing, he created, planned and executed the blog TCC de Guerrilha. It helped him to get material about the issue and became a debate space where professors, students and any other person who was interestet about it could participate. The blog also helped him to get known and created word-of-mouth around the work, wich got the maximun grade (10) from the judging committee.
Additional Information
Ariel Gajardo’s Websites:
Ariel Gajardo’s Groups:
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Espalhe - Marketing de Guerrilha
Ariel Gajardo’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
