Digital PR Consultant at Splendid Communications
London, United Kingdom
- Current
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- Digital PR Consultant at Splendid Communications
- Past
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- Managing Director at Eight Communications
- Account Executive at Strategic Public Relations Group
- Managing Director at TherapyAsia Communications
- Contributing Columnist (Asia) at Knowledge Magazine
- Press Manager at BikeTrial International Union (Singapore)
- Education
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- RMIT University
- Recommended
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3 people have recommended Aresha - Connections
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79
connections
- Industry
- Public Relations and Communications
Aresha Krishnan’s Summary
Communications graduate with experience in an MNC Public Relations firm based in Singapore. Experienced in B2C/B2B traditional PR. Focused mainly on digital PR and new media strategies for MMORPG online games and various FMCG/F&B clients such as P&G Johnson & Johnson, Pernod Ricard and adidas.
Aresha Krishnan’s Specialties:
Web 2.0 Social Media, Public Relations, Creative UGC Campaigns, Campaign Management, Artist Management, Online Advertising, Event Management
Aresha Krishnan’s Experience
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Digital PR Consultant
Splendid Communications
(Privately Held; Public Relations and Communications industry)
October 2009 — Present (2 months)
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Managing Director
Eight Communications
(Public Relations and Communications industry)
September 2007 — October 2009 (2 years 2 months)
Account Director and managing partner of a boutique new media marketing & PR consultancy servicing various B2C clients from lifestyle, F&B, FMCG motoring, sporting and entertainment sectors.
Past projects include new media marketing campaigns and guerrilla music and art events for clients such as adidas Singapore, Red Bull, Bacardi and P&G Johnson & Johnson.
Other key clients include regional PR strategies for the Tourism Authority of Thailand, Globamatrix Holdings and CERT Infotrack (Dubai). -
Account Executive
Strategic Public Relations Group
(Public Relations and Communications industry)
March 2007 — March 2009 (2 years 1 month)
Key team member in assisting the PR & Communications strategy as well as establishing and maintaining media relationships of the following retainer accounts: adidas, Pernod Ricard Asia-Pacific, IAHgames and Citychase Singapore.
Key project manager in developing and managing the PR & communications strategy at IAHGames as well as establishing and maintaining media relationships.
Executed IAHGames PR and brand launch and awareness campaign as an Asian company owned by CEO Roland Lim - who brought World of Warcraft to China
Key project manager in developing PR and online marketing strategy for the highly successful MMORPG online free-to-play game, Granado Espada (IMC Games, Korea)
Project manager for console action RPG title Hellgate:London (Flagship Studios, USA) -
Managing Director
TherapyAsia Communications
(Entertainment industry)
September 2004 — September 2007 (3 years 1 month)
Set up boutique artiste, talent and event management agency, pitching and managing various music acts to clients from the lifestyle, F&B, sporting and entertainment sectors in Asia
Worked and collaborated to manage Asian rosters with major UK and US artist management agencies such as Coda Music Agency LLP and ESP International
Handled exclusive touring rosters in Asia for Hospital Records (UK) - winner of various BBC Jazz Awards, Best Podcast at the BT Digital Music Awards and various 1XTRA XtraBass Awards for Best Album, Best Club Night, Best Live Act, Best Label and Best Label Icon
Handled regional touring rosters for various artists on labels such as V Recordings, Liquid V Recordings, Metalheadz and Eastside Recordings (UK) and America’s #1 and best-selling Drum & Bass DJ, Dieselboy (USA)
Developed relationships with key independent event promoters from China, Seoul, Japan, Hong Kong, Thailand, Malaysia and Indonesia -
Contributing Columnist (Asia)
Knowledge Magazine
(Writing and Editing industry)
February 2004 — March 2007 (3 years 2 months)
2007 – Present
Knowledge Magazine (UK)
Freelance journalist responsible for research preparation and writing articles on the Asian dance music industry
March 2007
Football Weekly (Singapore)
Contributing columnist on female perspectives of football for one of Singapore’s leading football publications
CLEO Magazine (ACP Magazines, Singapore)
Wrote a women’s feature spread on wearing the pants in a relationship
2004 – 2006
INTHEMIX.COM.AU (Australia)
Contributing music journalist for Australia’s most popular dance music website.
Feb – Dec 2005 Triple R 102.7FM Radio (Australia)
Contributing journalist and newsreader for 3RRR, a popular Australian community radio station with the largest per capita subscribed radio station in the world
Feb – Dec 2005 Channel 31 News (Australia)
Current-affairs on-air journalist for Channel 31, a community TV station in Melbourne. Headed a live interview broadcast -
Press Manager
BikeTrial International Union (Singapore)
(Sports industry)
May 2001 — November 2003 (2 years 7 months)
Press Manager and Event Committee Member for the World BikeTrial Championships (2004), the Asia Pacific Biketrial Championships (2002,2003) and the national championship rounds (2001-2003)
Handled local and international media enquiries, arranged and handled local and international press interviews for all local and international delegates.
Managed publicity for Biketrial International Union President (BIU), Mr. Hiroshi Hirano (Japan)
Liaised with international BikeTrial affiliates and BIU international offices
Headed branding and online marketing strategy for BikeTrial Singapore and their national team
Aresha Krishnan’s Education
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RMIT University
Bachelor of Communications (Professional Communications) , Marketing, PR, Journalism , 2004 — 2006
Additional Information
Aresha Krishnan’s Interests:
Music production, Extreme Sports, Art and the Internet
Aresha Krishnan’s Groups:
Red Bull Music Academy, People's Association Womans Wing (Singapore), Aware (Singapore), CIPR Associate (UK)
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Fans of Mashable -
RMIT Alumni -
Video Gaming Industry Executives -
77Agency -
Major Players -
St. Anthony's Canossian Alumni
Aresha Krishnan’s Honors:
- Listed as #13 in Singapore’s National Newspaper, The Straits Times 2008 Top 30 Under 30 list in business, music and the arts
- Represented Singapore at the Red Bull Music Academy held in Toronto, Canada (2007)
Aresha Krishnan’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
