Ari Ratner

Current

• Product Marketing, EA SPORTS at Electronic Arts

Past

• Marketing Consultant at YP Nation
• Marketing Consultant at VCU Brandcenter
• Marketing Intern at EA Sports

• Account Representative at Ruckus Network
• Co-Founder at PRO$PECTS Magazine
• Production Assistant at Sports Illustrated Magazine

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3 more...

Education

• Virginia Commonwealth University
• The Ohio State University
• Bond University

• Stanford University

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1 more...

Recommended

16 people have recommended Ari

Connections

389 connections

Industry

Marketing and Advertising

Ari Ratner’s Summary

I am an experienced, highly energetic Marketing Professional with a strong interest in product management, content development and brand development. A dynamic self-starter who has an aptitude for leading teams in idea generation and strategy development, I have the ability to combine the rare skills of a creatively-driven professional with those of a business-savvy one.

Ari Ratner’s Specialties:

• Business Strategy • Creative Thinking • Market Research
• Marketing Strategy • Product Innovation • Social Media

Ari Ratner’s Experience

• Product Marketing, EA SPORTS

  Electronic Arts

  (Public Company; ERTS; Computer Games industry)

  April 2009 — Present (8 months)

  Working on the Madden NFL franchise.

• Marketing Consultant

  YP Nation

  (Online Media industry)

  August 2008 — April 2009 (9 months)

  Assisted in the launch of a national platform/network for young professionals. YPNation.net aims to connect, share and empower young professionals. Consulted on:
  
  - Business Strategy
  - Marketing
  - Partnership Management

• Marketing Consultant

  VCU Brandcenter

  (Public Company; 51-200 employees; Marketing and Advertising industry)

  January 2008 — April 2008 (4 months)

  Path 101:
  Researched and developed marketing strategy to use for Series A funding round. Identified product improvements for business growth.
  
  Spirits of the Blue Ridge:
  Led market research effort to position startup in Virginia. Created sales strategy to increase bar/restaurant distribution from 4% to 20%. Created marketing campaign to reach business goals in 2008.
  
  UNICEF Tap Project:
  Appointed to lead class of 50 in launching UNICEF’s Tap Project in the City of Richmond. Organized class into departments in charge of securing partnerships and managing media requests.

• Marketing Intern

  EA Sports

  (Public Company; 5001-10,000 employees; Marketing and Advertising industry)

  May 2007 — August 2007 (4 months)

  Led internal research and recommendations for an improved relationship with ESPN. Re-positioned EA SPORTS as a sports entertainment brand. Included developing perceptual maps, positioning statements, brand assessment. Positioned EA SPORTS globally against sports entertainment competitors.

• Account Representative

  Ruckus Network

  (Privately Held; 11-50 employees; Music industry)

  July 2005 — August 2006 (1 year 2 months)

  Experience in cold-calling, lead generation, lead qualification, contract delivery, and closing. Achieved largest subscriber launch with 7,000 new users in the first week. Accounts partially responsible for 9x growth of subscriber base to 200,000 users. Led marketing strategy collaboration with student groups on campus.

• Co-Founder

  PRO$PECTS Magazine

  (Partnership; 1-10 employees; Publishing industry)

  June 2002 — June 2005 (3 years 1 month)

  Conceived and developed idea for business magazine aimed at young professionals. Developed business plan included marketing, distribution and partnership strategies. Hired and managed staff of 8 freelance writers and one designer for completion of prototype issue.

• Production Assistant

  Sports Illustrated Magazine

  (Public Company; 201-500 employees; Publishing industry)

  July 2004 — December 2004 (6 months)

  Compiled upcoming issue’s dummy book for managing editor. Read edit for advertising conflicts for next issue. Received and entered advertising sales tracking reports for upcoming issues. Fulfilled other-copy requests for national sales staff and outside clients. Assisted three departments within production, administrative duties included.

Ari Ratner’s Education

• Virginia Commonwealth University

  M.S. , Creative Brand Management , 2006 — 2008

  Imagine the basic fundamentals taught at Business schools combined with the creative functions experienced in real-world situations and you have an idea of what the VCU Brandcenter offers.
  
  We strive to solve real-world business problems by focusing on creative, strategic solutions that is needed in today's marketing world. The Creative Brand Management program stresses the importance of innovation and collaboration - making it a unique learning environment.

• The Ohio State University

  B.A. , Communications , 1998 — 2003

  Activities and Societies:

  Pi Sigma Epsilon - National Sales and Marketing Fraternity

• Bond University

  2002 — 2002

  Participated in the Australearn program, studying abroad for 5 months. Classes included Scriptwriting, Australian History and Marketing Communications.

• Stanford University

  Certificate , Publishing , 2002 — 2002

  Attended Stanford's Professional Publishing Course. Learned under luminaries in the publishing business including Mary Kay Baumann, Will Hopkins, Keith Clinkscales among others.

Ari Ratner’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch