Director at OMD Ignition Factory
Greater New York City Area
- Current
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- Director at OMD Ignition Factory
- Media and Technology Writer (Sole Proprietorship)
- Past
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- Visiting Professor at NYU
- Co-Founder, Managing Partner at Radar Research
- Research Fellow at USC Annenberg Center
- Senior Analyst and Research Manager at Jupiter Research
- Education
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- USC Annenberg School for Communication
- USC Annenberg School for Communication
- Columbia University - Graduate School of Journalism
- Wesleyan University
- Stuyvesant
- Recommended
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8 people have recommended Aram - Connections
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491
connections
- Industry
- Research
- Websites
Aram Sinnreich’s Summary
Experienced media/technology/entertainment researcher and strategist with deep music industry, games industry and Internet expertise. Currently working as a Director at innovation lab OMD Ignition Factory, and as an Adjunct Professor at NYU's Department of Media, Culture and Communication
Aram Sinnreich’s Specialties:
Domain expertise in music, games, new media, telecommunications, consumer technology and media; research design and execution; business writing; deal negotiation; regulation, law and policy expertise; project management; public speaking
Aram Sinnreich’s Experience
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Director
OMD Ignition Factory
(Public Company; OMC; Marketing and Advertising industry)
July 2009 — Present (5 months)
As a Director at Ignition Factory, I develop innovative cross-media and emerging media marketing initiatives for top-tier OMD clients.
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Media and Technology Writer
Sole Proprietorship
(Sole Proprietorship; Newspapers industry)
August 1998 — Present (11 years 4 months)
Produced articles and radio news stories for publications including The New York Times, Billboard, Wired News, Truthdig.com and World Radio.
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Visiting Professor
NYU
(Educational Institution; Higher Education industry)
July 2007 — July 2009 (2 years 1 month)
As a Visiting Assistant Professor in the Department of Media, Culture and Communication, I taught courses and conducted research related to media, communication and society (including courses on copyright, video games, media criticism, and media economics).
I also completed work on my first book, titled Mashed Up!, due to be published by University of Massachusetts Press, 2010. -
Co-Founder, Managing Partner
Radar Research
(Market Research industry)
June 2005 — July 2009 (4 years 2 months)
Co-founded, managed and developed custom research and strategic consulting firm, offering insights on new and emerging media to both startups and major players in the entertainment, software and marketing sectors. Clients included Google, Sony Pictures, Nielsen, and the Norman Lear Center.
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Research Fellow
USC Annenberg Center
(Research industry)
August 2006 — July 2007 (1 year )
As a Research Fellow, I contributed to media, communications, and cultural policy debates and research, and was one of the co-chairs, with Mimi Ito, Howard Rheingold, and others, of the center's DIY Media Festival.
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Senior Analyst and Research Manager
Jupiter Research
(Public Company; 501-1000 employees; JUPM; Market Research industry)
February 1997 — July 2002 (5 years 6 months)
Designed, executed and presented market research covering the online media, entertainment and music industries, strategically consulted for top-level executives at dozens of Fortune 500 companies, managed the Music and Policy research divisions, appeared regularly as a "talking head" in broadcast and print.
Aram Sinnreich’s Education
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USC Annenberg School for Communication
Ph.D. , Communication , 2002 — 2007
Recipient of the Provost's Fellowship. Dissertation title -- Configurable Culture: Mainstreaming the Remix, Remixing the Mainstream
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USC Annenberg School for Communication
MA , Communication , August 2002 — May 2005
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Columbia University - Graduate School of Journalism
MS , Journalism , 1998 — 2000
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Wesleyan University
BA , English and Music , August 1992 — May 1994
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Stuyvesant
Additional Information
Aram Sinnreich’s Websites:
Aram Sinnreich’s Groups:
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Stuyvesant High School -
Wesleyan University Alumni Association -
Streaming Media Professionals -
Music and Entertainment Professionals -
Music Industry Forum -
Columbia Journalism Alumni -
Online Video Advertising -
Branded Channels -
Pho : Soup and Music
Aram Sinnreich’s Honors:
• Voted one of InformationWeek’s top fifteen “Innovators and Influencers” and profiled alongside the CEOs of Accenture, Handspring and JetBlue.
• Voted one of the “50 Most Important People in Streaming,” Streaming Magazine.
• Voted one of the “15 Digital Music Industry Leaders,” Digital Music Weekly.
• Numerous “best research” awards at major academic conferences
• Awarded paid research fellowships by both USC Annenberg School for Communication (2002-2007) and the Annenberg Center for Communication (2006-2007)
Aram Sinnreich’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
