Alexandra Bornkessel

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Marketing and Advertising

Alexandra Bornkessel’s Summary

Short Story:

Mrs. Bornkessel fuses her belief in the social marketing discipline--influencing behavior for good--with her skills in social media marketing to help organizations meet their goals and objectives.

Long Story:

Mrs. Bornkessel is a professional, industry-recognized blogger and digital strategist with over five years experience in the convergence of traditional and online media. She brings valuable social marketing and social media marketing expertise gained through both her academic and professional experiences as both a journalist and a strategic communications professional working on initiatives from the grassroots to the federal level.

In her current role at IQ Solutions, Mrs. Bornkessel lead the development and implementation of social media marketing strategy across a range of platforms through projects such as designing a social network community for late-adopters that encouraged healthy behavior change, developing blog strategy to encourage teens to study science, creating interactive media for educational objectives, coordinating robust e-mail marketing campaigns, and developing products and tools that fuse both offline and online efforts for targeting specialized audiences.

Mrs. Bornkessel not only leads strategy from within IQ Solutions, but is also recognized as through her professional blog: SocialButterfly, where she writes about the intersection of social change, social marketing and social media marketing for the public sector, non-profits and foundations. Mrs. Bornkessel’s blog is a member of the Carnival for Non-Profit Consultants, The Non-Profit Blog Exchange, is listed as one of the top social media and nonprofit blogs by Alltop.com, and is syndicated by BrazenCareerist.com.

Most recently, Mrs. Bornkessel served on the program committee for Tim O'Reilly's Government 2.0 Expo and is scheduled to chair the Advanced Learning Institute's "Social Media and Government" conference this upcoming December.

Alexandra Bornkessel’s Specialties:

Social Marketing, Social Media Marketing, Blog Strategy, Blog Development, Blogger Outreach, Blog Branding, Email Marketing, Hispanic Outreach, Account Management, Non-Profit Communications, Public Relations, Strategic Planning, Campaign Development, Feature Writing, Interviewing, Research, Business Development