Managing Director, Multicultural Strategic Marketing in The Merge Point
Dallas/Fort Worth Area
- Current
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- Founder and Managing Member at The Merge Point (Sole Proprietorship)
- Director of Development and Strategic Marketing at Boston Latino TV
- Past
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- Program Manager, Multicultural Affairs Office at Massachusetts General Hospital
- Traffic Manager at Hispanic News Press
- Corporate Sales Administrator at Tetra Pak
- Education
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- Instituto Tecnológico y de Estudios Superiores de Monterrey
- Connections
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63
connections
- Industry
- Marketing and Advertising
- Websites
Araminta Romero’s Summary
Accomplished Manager with more than four years experience in project management, production and inventory administration, data analysis and reporting, and financial administration; and two years experience in creative design, marketing and communication strategies development. Proficient in areas such as customer service and public relations, data and financial analysis, and key performance indicators development.
Araminta Romero’s Specialties:
Multicultural marketing, key performance indicators, sales reporting, project management, process analysis, planning, web development, branding
Araminta Romero’s Experience
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Founder and Managing Member
The Merge Point (Sole Proprietorship)
(Sole Proprietorship; Marketing and Advertising industry)
November 2007 — Present (1 year 9 months)
The Merge Point is a public relations and marketing communications firm that provides a full range of research, consulting, creative thinking, and management services to introduce businesses, organizations and consumers into the multicultural, urban, and ethnic markets, and new age segments. Our fresh and unique campaigns are very effective among the growing multicultural populations that are influencing today's market trends.
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Director of Development and Strategic Marketing
Boston Latino TV
(Privately Held; Entertainment industry)
November 2007 — Present (1 year 9 months)
Boston Latino TV is an English language independent production that showcases the Latino presence in the Boston Area
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Program Manager, Multicultural Affairs Office
Massachusetts General Hospital
(Non-Profit; Hospital & Health Care industry)
June 2006 — November 2007 (1 year 6 months)
RESPONSIBILITIES
• Management of MAO Programs and Initiatives for underrepresented minority students, residents, fellows and faculty
• Statistical analysis and report of underrepresented minorities in medicine (URM) data
• Financial management (budget development, purchasing and billing reports)
• Corporate event planning and general functions coordination
• Creative graphic design (media and printed materials) and Web management (i.e. webpage editor, online surveys design)
ACHIEVEMENTS
• Increased minority physicians/scientists participation
• Expanded office programs and initiatives
• Developed Residency Recruitment Data collection tools and manual for all MGH Training Programs
• Created tools to collect, analyze and report post-match residency recruitment information
• Implemented successful marketing campaigns to improve work environment
• Built relationships with external associations (national student organizations, medical schools, local media) -
Traffic Manager
Hispanic News Press
(Privately Held; Public Relations and Communications industry)
January 2006 — June 2006 (6 months)
RESPONSIBILITIES
• Company sales analysis and report and financial management (e.i. Billing/Invoicing control)
• Development of marketing campaigns and creative graphic design
• Newspaper ads planning and layout design
ACHIEVEMENTS
• Developed Sales Key Performance Indicator report
• Developed reporting and financial tools in Excel
• Increased sales in 4% after developing new classified ads section -
Corporate Sales Administrator
Tetra Pak
(Privately Held; Packaging and Containers industry)
June 2002 — April 2005 (2 years 11 months)
RESPONSIBILITIES
• Design handling process of new products
• Claim handling of nonconforming items
• Production planning & customer inventory management
• Planning and control of product and additional materials shipping schedule
• Invoicing and financial analysis report
• Daily contact with both internal and external contacts
ACHIEVEMENTS
• Developed On Time – In Full Performance Indicator
• Designed the first “Customer Manual” with Tetra Pak technical specs, used now in 4 international
companies
• Improved In Full Production Indicator from 92% to 98% (6 month revolving)
• Achieved Goals in three quality control projects (team leader)
• Developed the non-conforming items measurement & control tool
Araminta Romero’s Education
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Instituto Tecnológico y de Estudios Superiores de Monterrey
Industrial Engineer , Engineering , 1997 — 2002
- Activities and Societies:
- Industrial Engineering Society President (Jan – Dec 2001)
Graduated with honors
Additional Information
Araminta Romero’s Websites:
Araminta Romero’s Honors:
Certificate of Appreciation for bringing the motivational keynote speaker, David Ortiz (Boston Red Sox) to the Latino Heritage Month Main Event (Massachusetts General Hospital, 2007)
Certificate of Recognition, Ernesto Gonzalez Award for Outstanding Service to the Latino Community (Massachusetts General Hospital, 2007)
Recognition Award for Waste Reduction, World Class Manufacturing (Tetra Pak, 2003)
Graduation Honors (ITESM Campus Queretaro, 2002)
Araminta Romero’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- getting back in touch
