Arabella (Abbie) Santiago

Current

President & Founder at MediaGuns, Inc.
Consultant, Web Producer at The Women's Conference
Video Artist/Producer at BusinessBoomer.com

Client Development and Marketing Consultant at Acker, Kowalick & Whipple

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1 more...

Past

Viral Marketing Campaign Manager at Rocket XL
Media Buyer/PR Coordinator at AdDynamix
Web Editor at The Orange County Register

4 more...

Education

Rutgers, The State University of New Jersey-New Brunswick

Recommended

2 people have recommended Arabella (Abbie)

Connections

179 connections

Industry

Online Media

Arabella (Abbie) Santiago’s Summary

I am a social entrepreneur running a social media content development and distribution firm based in Los Angeles called MediaGuns, Inc. I've taken all of my skills and experience as a journalist, producer and business owner and brought them into what I do now.

I'm a member of a variety of groups and organizations from the Drucker Society of Los Angeles to the Asian American Journalist Association. I'm determined to grow MediaGuns, Inc., both here in the US and abroad with plans of executing social media campaigns oversees, particularly in Southeast Asia and Europe.

Arabella (Abbie) Santiago’s Specialties:

social media, journalism, content development, web production, webcasting, podcasting, video blogging, social entrepreneurship, online, marketing

Arabella (Abbie) Santiago’s Experience

President & Founder

MediaGuns, Inc.

(Online Media industry)

April 2008 — Present (1 year 8 months)

A social media content development and distribution firm based in Los Angeles.

- Complete social media strategy and web production from concept to implementation

- Development of content, applications, widgets and portals

- Editorial management for blogs, web products, podcasts and publications

- Web and video production and distribution

- Creation and management of digital identity

- Monetization of social media products through online/offline sponsorships
Consultant, Web Producer

The Women's Conference

(Online Media industry)

February 2008 — Present (1 year 10 months)

- Create and execute web strategy for a large nonprofit organization that hosts a popular annual conference for women featuring global leaders and visionaries

- Manage Website redesign

- Develop content and editorial strategy for organization Web entities including official website and blog

- Build digital identity and maintain organization's profiles on social networking sites

- Ensure consistent branding and communication throughout all Web entities
Video Artist/Producer

BusinessBoomer.com

(Online Media industry)

March 2007 — Present (2 years 9 months)

A blog on social entrepreneurship.
Client Development and Marketing Consultant

Acker, Kowalick & Whipple

(Privately Held; 11-50 employees; Law Practice industry)

September 2006 — Present (3 years 3 months)

- Organize and track client development strategy and activity for defense litigation law firm in Downtown Los Angeles

- Create and maintain law firm Website, law blogs and digital identity

- Produce, shoot and edit video content for the firm's law blogs

- Draft and execute marketing plan and strategy

- Manage marketing and promotional materials creation and distribution

Arabella (Abbie) Santiago’s Education

Rutgers, The State University of New Jersey-New Brunswick

BA , Political Science and English , 1999 — 2003

Activities and Societies:

Gamma Phi Beta Sorority: Member since Spring 2000
Panhellenic Governing Board of Sororities: President from 2002 to 2003; VP of Recruitment from 2001 to 2002