New Media Consultant and Strategist at MediaGuns, Inc.
Greater Los Angeles Area
- Current
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- New Media Consultant and Strategist at MediaGuns, Inc.
- Consultant, Web Producer at The Women's Conference
- Video Artist/Producer at BusinessBoomer.com
- Client Development and Marketing Consultant at Acker, Kowalick & Whipple
- Past
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- Viral Marketing Campaign Manager at Rocket XL
- Media Buyer/PR Coordinator at AdDynamix
- Web Editor at The Orange County Register
4 more...
- Education
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- Rutgers, The State University of New Jersey-New Brunswick
- Recommended
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2 people have recommended Arabella (Abbie) - Connections
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- Industry
- Online Media
- Websites
Arabella (Abbie) Santiago’s Summary
I am a New Media strategist and Web 2.0 technology consultant for businesses and nonprofits. With experience in all types of media, from print and television to Online and multi-platform, I specialize in content development, Web and video production, and digital identity creation and management.
Arabella (Abbie) Santiago’s Specialties:
Online and New Media strategy, journalism, content development, Web production, webcasting, podcasting, video blogging, Web 2.0 technology, digital identity, social entrepreneurship
Arabella (Abbie) Santiago’s Experience
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New Media Consultant and Strategist
MediaGuns, Inc.
(Privately Held; 1-10 employees; Online Media industry)
April 2008 — Present (6 months)
- Complete Web strategy from concept to implementation
- Content development and editorial maintenance for Web products, podcasts and publications requiring fresh updates
- Web and video production specializing in multi-platform media distribution
- Creation and management of digital identity and corporate branding
- Marketing campaign strategy and execution through Search Engine Optimization, viral marketing, social networking and/or Online banner advertising -
Consultant, Web Producer
The Women's Conference
(Non-Profit; 11-50 employees; Online Media industry)
February 2008 — Present (8 months)
- Create and execute Web Strategy for a large nonprofit organization that hosts a popular annual conference for women featuring high profile speakers and global leaders
- Manage Website redesign
- Develop content and editorial strategy for organization Web entities including official Website and blog
- Build digital identity and maintain organization's profiles on social networking sites
- Ensure consistent branding and communication throughout all Web entities -
Video Artist/Producer
BusinessBoomer.com
(Privately Held; 1-10 employees; Online Media industry)
March 2007 — Present (1 year 7 months)
BusinessBoomer is a video blog for the business hearted – people with exuberance and passion for all things business. BusinessBoomer videos can be seen on www.businessboomer.com, YouTube, Blip.tv, Brightcove.com, and soon -- across multiple newspaper websites.
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Client Development and Marketing Consultant
Acker, Kowalick & Whipple
(Privately Held; 11-50 employees; Law Practice industry)
September 2006 — Present (2 years 1 month)
- Organize and track client development strategy and activity for defense litigation law firm in Downtown Los Angeles
- Create and maintain law firm Website, law blogs and digital identity
- Produce, shoot and edit video content for the firm's law blogs
- Draft and execute marketing plan and strategy
- Manage marketing and promotional materials creation and distribution
Arabella (Abbie) Santiago’s Education
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Rutgers, The State University of New Jersey-New Brunswick
BA, Political Science and English, 1999 — 2003
- Activities and Societies:
- Gamma Phi Beta Sorority: Member since Spring 2000
Panhellenic Governing Board of Sororities: President from 2002 to 2003; VP of Recruitment from 2001 to 2002
Additional Information
Arabella (Abbie) Santiago’s Websites:
Arabella (Abbie) Santiago’s Groups:
Asian American Journalist Association (AAJA) - Los Angeles chapter
Gamma Phi Beta Sorority
Rutgers University Alumni Group -- Southern California
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Drucker Society of Los Angeles -
The Women's Conference
