Owner & CEO, EuroHealthNet Group [TROUBAT, ZETA, MEDITAILING, LBB [Healthcare Communications & Marketing Services]
Paris Area, France
- Current
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- Owner and CEO at EuroHealthNet Group
- Past
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- Founder at LA BLOUSE BLANCHE
- Founder at MEDITAILING
- General Manager at SPINNAKER Communications
- Head of Strategies at DELTACOM Communications
- Education
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- Université Pierre et Marie Curie (Paris VI)
- Université René Descartes (Paris V)
- Ecole des hautes Etudes en Sciences sociales
- Université René Descartes (Paris V)
- Université René Descartes (Paris V)
- Connections
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286
connections
- Industry
- Marketing and Advertising
- Websites
Antoine POIGNANT, MD (ap@troubat.com)’s Summary
Healthcare Advertising and Marketing Services in Biotech, Oncology, Immunology, Cardiology...
Strong launching and relaunching knowledge of Blockbusters Nichebusters and Biotechs products : Xenical, Symbicort, Atacand, CoTeveten, Novonorm, Neorecormon, Remicade...
Knowledge of cutting edge internet marketing :
web 2.0, online marketing strategies, business strategy development, execution and analysis, results driven campaigns, more than 10 years in online healthcare ;-))
Antoine POIGNANT, MD (ap@troubat.com)’s Specialties:
Corporate branding, permissive marketing, healthcare advertising, web 2.0
strong online knowledge (since 1997 !)
e-detailing capabilities with tele-REPs
Antoine POIGNANT, MD (ap@troubat.com)’s Experience
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Owner and CEO
EuroHealthNet Group
(Marketing and Advertising industry)
December 1999 — Present (9 years 8 months)
EuroHealthNet is an independent group of healthcare consultancy specialising in strategic marketing, PR and medical communications.
The company was founded over 10 years ago to meet the increasing demand for the development of cost effectiveness arguments in the pharma and healthcare marketing.
Our mission is to create successful healthcare communications programs, driven by superior creativity and grounded in a permanent search for simple, persuasive insights. We advertise for over-the-counter medications, nutritional products and prescription drugs.
We also provide products to educate and inform a broad audience of healthcare professionals and pharmaceutical company personnel.
We believe that great healthcare advertising is great advertising, pure and simple and that bringing a brand to life is possible only with a genuine and strong insight on which to build a brilliant ad idea. We put ideas first. -
Founder
LA BLOUSE BLANCHE
(Marketing and Advertising industry)
2002 — 2008 (6 years)
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Founder
MEDITAILING
(Privately Held; 11-50 employees; Information Technology and Services industry)
2006 — 2008 (2 years)
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General Manager
SPINNAKER Communications
(Privately Held; 11-50 employees; Marketing and Advertising industry)
1996 — 1999 (3 years)
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Head of Strategies
DELTACOM Communications
(Public Company; 11-50 employees; Marketing and Advertising industry)
1994 — 1997 (3 years)
Antoine POIGNANT, MD (ap@troubat.com)’s Education
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Université Pierre et Marie Curie (Paris VI)
DU , Diplôme d'Université de Génie Biologique et Médical sur la Valorisation de l'Innovation Biomédicale , 1989 — 1990
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Université René Descartes (Paris V)
MD , Physician , 1980 — 1990
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Ecole des hautes Etudes en Sciences sociales
Medical Anthropology
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Université René Descartes (Paris V)
CES BH , Neurophysiologie
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Université René Descartes (Paris V)
CES BH , Immunologie
Additional Information
Antoine POIGNANT, MD (ap@troubat.com)’s Websites:
Antoine POIGNANT, MD (ap@troubat.com)’s Interests:
healthcare, marketing, internet, communications, advertising (B2B, B2C, DTC), e-detailing, teleservices, eCRM, web 2.0
Antoine POIGNANT, MD (ap@troubat.com)’s Contact Settings
Interested In:
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
