Antoine POIGNANT, MD (ap@troubat.com)

Current

Owner and CEO at EuroHealthNet Group

Past

Founder at LA BLOUSE BLANCHE
Founder at MEDITAILING
General Manager at SPINNAKER Communications

Head of Strategies at DELTACOM Communications

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Education

Université Pierre et Marie Curie (Paris VI)
Université René Descartes (Paris V)
Ecole des hautes Etudes en Sciences sociales

Université René Descartes (Paris V)
Université René Descartes (Paris V)

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2 more...

Connections

205 connections

Industry

Marketing and Advertising

Websites

Antoine POIGNANT, MD (ap@troubat.com)’s Summary

Healthcare Adversing and Marketing Services in Biotech, Oncology, Immunology, Cardiology...

Strong launching and relaunching knowledge of Blockbusters and Biotechs products : Xenical, Symbicort, Atacand, CoTeveten, Novonorm, Neorecormon

Knowledge of cutting edge internet marketing :
online marketing strategies, results driven campaigns, more than 9 years in online business strategy development, execution, and analysis.

Antoine POIGNANT, MD (ap@troubat.com)’s Specialties:

corporate branding, permissive marketing, healthcare advertising,
strong online knowledge (building healthcare websites since 1997 !)
e-detailing capabilities with teleREPS.

Antoine POIGNANT, MD (ap@troubat.com)’s Experience

Owner and CEO

EuroHealthNet Group

(Privately Held; 11-50 employees; Marketing and Advertising industry)

December 1999 — Present (8 years 11 months)

uroHealthNet is an independent group of healthcare consultancy specialising in strategic marketing, PR and medical communications. The company was founded over 10 years ago to meet the increasing demand for the development of cost effectiveness arguments in the pharma and healthcare marketing.
Our mission is to create successful healthcare communications programs, driven by superior creativity and grounded in a permanent search for simple, persuasive insights. We advertise for over-the-counter medications, nutritional products and prescription drugs.
We also provide products to educate and inform a broad audience of healthcare professionals and pharmaceutical company personnel.
We believe that great healthcare advertising is great advertising, pure and simple and that bringing a brand to life is possible only with a genuine and strong insight on which to build a brilliant ad idea. We put ideas first.
Founder

LA BLOUSE BLANCHE

(Marketing and Advertising industry)

2002 — 2008 (6 years)
Founder

MEDITAILING

(Privately Held; 11-50 employees; Information Technology and Services industry)

2006 — 2008 (2 years)
General Manager

SPINNAKER Communications

(Privately Held; 11-50 employees; Marketing and Advertising industry)

1996 — 1999 (3 years)
Head of Strategies

DELTACOM Communications

(Public Company; 11-50 employees; Marketing and Advertising industry)

1994 — 1997 (3 years)

Antoine POIGNANT, MD (ap@troubat.com)’s Education

Université Pierre et Marie Curie (Paris VI)

DU, Diplôme d'Université de Génie Biologique et Médical sur la Valorisation de l'Innovation Biomédicale, 1989 — 1990
Université René Descartes (Paris V)

MD, Physician, 1980 — 1990
Ecole des hautes Etudes en Sciences sociales

Medical Anthropology
Université René Descartes (Paris V)

CES BH, Neurophysiologie
Université René Descartes (Paris V)

CES BH, Immunologie

Additional Information

Antoine POIGNANT, MD (ap@troubat.com)’s Websites:

Antoine POIGNANT, MD (ap@troubat.com)’s Interests:

healthcare, marketing, internet, communications, advertising (B2B, B2C, DTC), e-detailing, teleservices, eCRM,

Antoine POIGNANT, MD (ap@troubat.com)’s Groups:

Member of the Advertising Comitee AFFSAPS (Commission de Publicité),
Administrator and past President of FNIM (Féderation Nationale de l'Information Médicale),
Member of AMIPS (Association des Médecins de l'Industrie des Produits de Santé)
French Web 2.0 Member, networking for success