Andrew Peters

Current

Social Media Strategist at Significant Ranking
Advisory Board Member at Association of Virtual Worlds
PR Consultant Asia at Metaversum

Social, Virtual & Traditional Media Publicity Consultant at Singapore Tattoo Show
Executive Committee Member at The Digital Movement
Social Media Strategist at The Pacific West Communicaions
APAC Regional Director at Experience

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Past

Sales at mccorkell & Associates
VP ASIA Pacific at McCorkell & Associates
Director at Project Media Group

Director at Project Media Pty LTD
Advertising Sales & Marketing at Australian Consolidated Press
Sales & Marketing Account Manager at Consolidated Press
Government Manager at Anixter
Sales at Wang Computers
Regional Credit Controller at ICL Computers

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Education

Stratford High School

Recommended

3 people have recommended Andrew

Connections

372 connections

Industry

Public Relations and Communications

Websites

Andrew Peters’s Summary

Mastered the art of internet-awareness and is highly connected with online & offline web 2.0, Virtual Worlds & Social Media communities. With 20+ years of experience in traditional publishing, public relations and marketing having worked with companies like ICL, Wang Computers, Anixter, BenQ and Australian Consolidated Press.

Currently I have roles with a number of entrepreneurial ventures, I am social media strategist for AUSTRADE Study in Australia Events & Cable TV Talk Show Asia Uncut seen on the Star World Network across Asia. Most recently appointed to 1st Web TV Reality Show, SuperModelMe as Online Publicist for global audience acquisition & interaction.

Social Media Strategist for Malaysian clients with partner Significant Rankings.

Publicity Agent for the Annual Singapore Tattoo Show http://www.facebook.com/group.php?gid=32140274011

Instrumental in founding the Internet Industry Association of Singapore (IIAS). Sits on the Executive Committee of The Digital Movement and on the Advisory Board of the Association of Virtual Worlds. Currently forming Virtual(ly) Thursday and networking group to support the Virtual Worlds industry. http://facebook.com/VirtuallyThursday

On an as required basis I provide Marketing & Publicity Consultancy for Twinity, a virtual world funded by Metaversum in Germany.

I am partner at the Pacific West Communications.

Andrew Peters’s Specialties:

Core Services: Business Communications & Business Development
Core Industries: Virtual Worlds - Social Media - Technology - Hospitality

Andrew Peters’s Experience

Social Media Strategist

Significant Ranking

(Public Relations and Communications industry)

2009 — Present (less than a year)
Advisory Board Member

Association of Virtual Worlds

(Internet industry)

April 2008 — Present (1 year 8 months)

The AVW is where virtual worlds, games, social networks, and those who wish to explore the technology, come together.
PR Consultant Asia

Metaversum

(Privately Held; Computer Games industry)

2008 — Present (1 year )
Social, Virtual & Traditional Media Publicity Consultant

Singapore Tattoo Show

(Apparel & Fashion industry)

October 2008 — Present (1 year 2 months)

Devloped a Facebook community of over 4000+ to assist with the promotion of the 1st Singapore Tattoo Show 2009 and manitain community for subsequent annual Tattoo show events. Organise smaller events to create community engagement in real life as well as online.

Andrew in the media: http://www.marketing-interactive.com/news/10498 & http://www.webinknow.com/2009/01/how-an-active-facebook-group-drove-15000-people-to-the-singapore-tattoo-show.html
Executive Committee Member

The Digital Movement

(Non-Profit; 11-50 employees; Information Technology and Services industry)

July 2007 — Present (2 years 5 months)

The Digital Movement is a young organization based in Singapore seeking to build up a global community of young leaders in web 2.0 and social media. Since 2006, we have been carrying out a series of activities that has been focused on bonding the web 2.0 and social community locally while connecting to overseas experts around the world. Examples include Nexus 2007, the first major Web 2.0 conference in SEA where we brought together 700 of the best entrepreneurs, investors, engineers, bloggers with world class thinkers from companies like O'Reilly, Google, Microsoft, Lenovo, Salesforce, Second Life and Yahoo (see summary in attachment); BlogOut, a gathering of the best technology bloggers, and we were the New Media partners of iX2007, the largest technology conference in SEA.
Social Media Strategist

The Pacific West Communicaions

(Marketing and Advertising industry)

November 2005 — Present (4 years 1 month)

Bringing more than 20 years of industry experience to the table, Andrew serves as Regional Director Asia Pacific for The Pacific West Communications. Andrew is responsible for the strategic development of TPWC, overseeing client portfolios, business development and providing counsel to deliver total value-added solutions that deliver sustainable results for clients.
APAC Regional Director

Experience

(Public Relations and Communications industry)

November 2005 — Present (4 years 1 month)

Current
Social Media, Marketing, Events, Advertising & Virtual Worlds industry; 4 years 4 months)
Andrew is responsible for the strategic development of TPWC, overseeing client portfolios, business development and providing counsel to deliver total value-added Integrated Marketing, including Social & Traditional Media Publicity, Marketing & Advertising Solutions that deliver sustainable results for clients.
Sales

mccorkell & Associates

(Public Relations and Communications industry)

1999 — 2006 (7 years )
VP ASIA Pacific

McCorkell & Associates

(Public Relations and Communications industry)

January 1999 — January 2006 (7 years 1 month)

establishing agancy in asia
Director

Project Media Group

(Public Relations and Communications industry)

1995 — 1998 (3 years )
Director

Project Media Pty LTD

(Public Relations and Communications industry)

January 1995 — January 1998 (3 years 1 month)
Advertising Sales & Marketing

Australian Consolidated Press

(Publishing industry)

1994 — 1995 (1 year )
Sales & Marketing Account Manager

Consolidated Press

(Public Relations and Communications industry)

January 1994 — January 1995 (1 year 1 month)

Public Company; 201-500 employees; Publishing industry; Anixter Australia - ACT Government Manager
Public Company; 5001-10,000 employees; AXE; Telecommunications industry, global distributor of cabling and networking equipment.
Government Manager

Anixter

(Public Company; 5001-10,000 employees; AXE; Telecommunications industry)

1990 — 1994 (4 years )
Sales

Wang Computers

(Public Relations and Communications industry)

1986 — 1989 (3 years )
Regional Credit Controller

ICL Computers

(Public Relations and Communications industry)

January 1986 — January 1989 (3 years 1 month)

Global Technology Hardware & Software Company primarily focused on Retail.

Andrew Peters’s Education

Stratford High School

1976 — 1978

Additional Information

Andrew Peters’s Websites:

Andrew Peters’s Interests:

Travel, people, places, food

Andrew Peters’s Groups:

Internet Industry Association of Singapore (IIAS), Business Network International (BNI), MDIS, LinkedInnovators, TDM, RNIA, Association of virtual worlds