Andrew Peters

Current

Social Media Strategist at Significant Ranking
Social, Virtual & Traditional Media Publicity Consultant at Singapore Tattoo Show
Advisory Board Member at Association of Virtual Worlds

PR Consultant Asia at Metaversum
Executive Committee Member at The Digital Movement
Social Media Strategist at The Pacific West Communicaions

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3 more...

Past

Sales at mccorkell & Associates
Director at Project Media Group
Advertising Sales & Marketing at Australian Consolidated Press

Government Manager at Anixter
Sales at Wang Computers

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2 more...

Education

Stratford High School

Recommended

2 people have recommended Andrew

Connections

298 connections

Industry

Public Relations and Communications

Websites

Andrew Peters’s Summary

Mastered the art of internet-awareness and is highly connected with online & offline web 2.0, Virtual Worlds & Social Media communities. With 20+ years of experience in traditional publishing, public relations and marketing having worked with companies like ICL, Wang Computers, Anixter, BenQ and Australian Consolidated Press.

Currently I have roles with a number of entrepreneurial ventures, I am social media strategist for Geek Terminal Singapore & Cable TV Talk Show Asia Uncut seen on the Star World Network across Asia. Most recently appointed to 1st Web TV Reality Show, SuperModelMe as Online Publicist for global audience acquisition & interaction.

Social Media Strategist for Berjaya University College of Hospitality with partner Significant Rankings.

Asian Publicity, Marketing & Publicity Consultant for Twinity, a virtual world funded by Metaversum in Germany.

Publicity Agent for the Annual Singapore Tattoo Show Supported by Singapore Tourism Board http://www.facebook.com/group.php?gid=32140274011

Instrumental in founding the Internet Industry Association of Singapore (IIAS). Sits on the Executive Committee of The Digital Movement and on the Advisory Board of the Association of Virtual Worlds

I am partner at the Pacific West Communications.

Andrew Peters’s Specialties:

Core Services: Business Communications & Business Development
Core Industries: Virtual Worlds - Social Media - Technology - Hospitality

Andrew Peters’s Experience

Social Media Strategist

Significant Ranking

(Public Relations and Communications industry)

2009 — Present (less than a year)
Social, Virtual & Traditional Media Publicity Consultant

Singapore Tattoo Show

(Apparel & Fashion industry)

October 2008 — Present (10 months)

Devloped a Facebook community of over 4000+ to assist with the promotion of the 1st Singapore Tattoo Show 2009 and manitain community for subsequent annual Tattoo show events. Organise smaller events to create community engagement in real life as well as online.

Andrew in the media: http://www.marketing-interactive.com/news/10498 & http://www.webinknow.com/2009/01/how-an-active-facebook-group-drove-15000-people-to-the-singapore-tattoo-show.html
Advisory Board Member

Association of Virtual Worlds

(Internet industry)

April 2008 — Present (1 year 4 months)

The AVW is where virtual worlds, games, social networks, and those who wish to explore the technology, come together.
PR Consultant Asia

Metaversum

(Management Consulting industry)

2008 — Present (1 year)
Executive Committee Member

The Digital Movement

(Non-Profit; 11-50 employees; Information Technology and Services industry)

July 2007 — Present (2 years 1 month)

The Digital Movement is a young organization based in Singapore seeking to build up a global community of young leaders in web 2.0 and social media. Since 2006, we have been carrying out a series of activities that has been focused on bonding the web 2.0 and social community locally while connecting to overseas experts around the world. Examples include Nexus 2007, the first major Web 2.0 conference in SEA where we brought together 700 of the best entrepreneurs, investors, engineers, bloggers with world class thinkers from companies like O'Reilly, Google, Microsoft, Lenovo, Salesforce, Second Life and Yahoo (see summary in attachment); BlogOut, a gathering of the best technology bloggers, and we were the New Media partners of iX2007, the largest technology conference in SEA.
Social Media Strategist

The Pacific West Communicaions

(Marketing and Advertising industry)

November 2005 — Present (3 years 9 months)

Bringing more than 20 years of industry experience to the table, Andrew serves as Regional Director Asia Pacific for The Pacific West Communications. Andrew is responsible for the strategic development of TPWC, overseeing client portfolios, business development and providing counsel to deliver total value-added solutions that deliver sustainable results for clients.
Sales

mccorkell & Associates

(Public Relations and Communications industry)

1999 — 2006 (7 years)
Director

Project Media Group

(Public Relations and Communications industry)

1995 — 1998 (3 years)
Advertising Sales & Marketing

Australian Consolidated Press

(Public Company; 201-500 employees; Publishing industry)

1994 — 1995 (1 year)
Government Manager

Anixter

(Public Company; 5001-10,000 employees; AXE; Telecommunications industry)

1990 — 1994 (4 years)
Sales

Wang Computers

(Public Relations and Communications industry)

1986 — 1989 (3 years)

Andrew Peters’s Education

Stratford High School

1976 — 1978

Additional Information

Andrew Peters’s Websites:

Andrew Peters’s Interests:

Travel, people, places, food

Andrew Peters’s Groups:

Internet Industry Association of Singapore (IIAS), Business Network International (BNI), MDIS, LinkedInnovators, TDM, RNIA, Association of virtual worlds