Andrew Peters

Current

Principal at Harro
Advisory Board Member at Association of Virtual Worlds
Executive Committee Member at The Digital Movement

Partner at The Pacific West Communications

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Past

Global Marketing & Sales at Big Bit Australia Pty Ltd
Sales at mccorkell & Associates
Director at Project Media Group

Advertising Sales & Marketing at Australian Consolidated Press
Government Manager at Anixter
Sales at Wang Computers

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3 more...

Education

Stratford High School

Recommended

3 people have recommended Andrew

Connections

161 connections

Industry

Management Consulting

Websites

Andrew Peters’s Summary

Mastered the art of internet-awareness and is highly connected with online communities. With 20 years of experience in traditional publishing, public relations and marketing having worked with clients like ICL, Wang Computers, Anixter, BenQ and Australian Consolidated Press.

Asian representative for Twinity, a virtual world funded by Metaversum in Germany.

Principle at Harro Intelligence, a social media research and BrandBuzz company headquartered in Singapore.

Instrumental in founding the Internet Industry Association of Singapore (IIAS). Sits on the Executive Committee of The Digital Movement and on the Advisory Board of the Association of Virtual Worlds

I am a partner at the Pacific West Communications.

Community Manager for Cholesterol Talk!

Specialties:

Core Services: Business Communications & Social Research
Core Industries: Virtual Worlds - Social Media - Technology

Andrew Peters’s Specialties:

Core Services: Business Communications & Social Research
Core Industries: Virtual Worlds - Social Media - Technology

Andrew Peters’s Experience

Principal

Harro

(Information Services industry)

May 2008 — Present (5 months)

About Harro Research
Harro provides media BrandBuzz, research & intelligence for media agencies, governments and corporate communications departments by engaging, monitoring and reporting in online & mainstream media. Using Harro’s syndication platform, specialist tools and methodologies, Harro delivers constructive and impact-driving, noise creation & reports for strategic application by all levels of management. Media intelligence keeps you ahead of your customers and your competition. As thousands of sites, blogs, social networks and portals emerge everyday, the internet presents challenges & opportunities to corporate brands. The challenge is in the multitude of voices that can affect your brand. The opportunity is in the wealth of consumer feedback now available. Because of the global challenge of deciphering the huge amounts of media noise, Harro focuses on Singapore and the Asia Pacific region.
Advisory Board Member

Association of Virtual Worlds

(Internet industry)

April 2008 — Present (6 months)

The AVW is where virtual worlds, games, social networks, and those who wish to explore the technology, come together.
Executive Committee Member

The Digital Movement

(Non-Profit; 11-50 employees; Information Technology and Services industry)

July 2007 — Present (1 year 3 months)

The Digital Movement is a young organization based in Singapore seeking to build up a global community of young leaders in web 2.0 and social media. Since 2006, we have been carrying out a series of activities that has been focused on bonding the web 2.0 and social community locally while connecting to overseas experts around the world. Examples include Nexus 2007, the first major Web 2.0 conference in SEA where we brought together 700 of the best entrepreneurs, investors, engineers, bloggers with world class thinkers from companies like O'Reilly, Google, Microsoft, Lenovo, Salesforce, Second Life and Yahoo (see summary in attachment); BlogOut, a gathering of the best technology bloggers, and we were the New Media partners of iX2007, the largest technology conference in SEA.
Partner

The Pacific West Communications

(Marketing and Advertising industry)

November 2005 — Present (2 years 11 months)

Bringing more than 20 years of industry experience to the table, Andrew serves as Regional Director Asia Pacific for The Pacific West Communications. Andrew is responsible for the strategic development of TPWC, overseeing client portfolios, business development and providing counsel to deliver total value-added solutions that deliver sustainable results for clients.
Global Marketing & Sales

Big Bit Australia Pty Ltd

(Internet industry)

October 2007 — February 2008 (5 months)

Big- Bit offers companies an innovative way for getting products launched in virtual Worlds.

Big-Bit understands that the single most important ingredient that drives humanity is the need to communicate. Without communications we would not be able to achieve even the simplest of tasks. We partner with clients to create the opportunities for them to engage with their communities in the virtual space in ways that are only limited by their desire to drive business and our imagination. In doing so, we commence on a journey with our clients that is destined to take a business into new dimensions of communication, understanding and connectivity.
Sales

mccorkell & Associates

(Public Relations and Communications industry)

1999 — 2006 (7 years)
Director

Project Media Group

(Public Relations and Communications industry)

1995 — 1998 (3 years)
Advertising Sales & Marketing

Australian Consolidated Press

(Public Company; 201-500 employees; Publishing industry)

1994 — 1995 (1 year)
Government Manager

Anixter

(Public Company; 5001-10,000 employees; AXE; Telecommunications industry)

1990 — 1994 (4 years)
Sales

Wang Computers

(Public Relations and Communications industry)

1986 — 1989 (3 years)

Andrew Peters’s Education

Stratford High School

1976 — 1978

Additional Information

Andrew Peters’s Websites:

Andrew Peters’s Interests:

Travel, people, places, food

Andrew Peters’s Groups:

Internet Industry Association of Singapore (IIAS), Business Network International (BNI), MDIS, LinkedInnovators, TDM, RNIA, Association of virtual worlds