Marketing Director at Geneva Roth Companies/ Co-Founder FilmCrave.com
Kansas City, Missouri Area
- Current
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- Marketing Director at Geneva Roth Companies
- Partner/ Co-Founder at FilmCrave.com
- Past
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- Creative Manager at Geneva Roth Companies
- Multimedia Designer at River City Studio
- Education
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- Northwest Missouri State University
- Connections
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93
connections
- Industry
- Marketing and Advertising
- Websites
Alex Olson’s Summary
A marketing expert specializing in web technology. Experience in eCommerce, BtoB, social networking, consumer based lead generation, and other technology. Strong points include a wide gamut of skills notably: SEO, strategic planning, budgeting, ROI, KPI, design, usability and others. Also specialize in print marketing, advertising, and design. Expert in web usability.
Alex Olson’s Specialties:
Monetization
Budgeting
Strategic Planning
Web Technology
Usability
ROI
Graphic Design - both web and print
Concepts and Creation
Branding - as it applies to design and user experience
SEO
CPC Management
Entrepreneurship
Dedication
Ambition
Alex Olson’s Experience
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Marketing Director
Geneva Roth Companies
(Privately Held; 51-200 employees; Marketing and Advertising industry)
January 2008 — Present (1 year 7 months)
-Marketing plan creation and development
-Creative vision for start-up companies
-ROI and KPI tracking and reporting
-Exceptional C level interaction, negotiation, and presentation
-Multimedia creative packaging (radio, TV, print, web)
-Brand development
-eCommerce, B to B, B to C: design and usability specialization
-SEO for individual company websites
-CPC campaign management (both 3rd party and internal) -
Partner/ Co-Founder
FilmCrave.com
(Privately Held; 1-10 employees; Telecommunications industry)
November 2005 — Present (3 years 9 months)
Jointly handle all business functions of ImaJAN Media, LLC (D.B.A FilmCrave.com). Co-design and implement solutions for user experience, new business developments, strategic planning, and overall business operations to ensure future success. Joint responsibilities include:
- New business development
- Strategic vision for the future of the business for both web and mobile markets
- Design, develop, and implement website features and pages
- Research and evaluate potential partnerships
- Budgeting, scaling and diversifying business components
- Marketing/Business plan development and follow through
- SEO, usability, and traffic generation
- Partnership implementation -
Creative Manager
Geneva Roth Companies
(Privately Held; 51-200 employees; Marketing and Advertising industry)
January 2006 — December 2007 (2 years)
-Flash design and development
-Print advertising design and development
-Packaging and package design for retail businesses
-Marketing plan development
-Brand development and structure
-Website design and implementation
-eCommerce set up and launch
-CPC management
-TV and radio experience -
Multimedia Designer
River City Studio
(Privately Held; 1-10 employees; Graphic Design industry)
May 2005 — September 2005 (5 months)
-Web design and development for variety of clients
-Client interaction and interpretation
-CPC management for different types of businesses and consumers
-Flash design and development
-Minimal print product manipulation and production
Alex Olson’s Education
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Northwest Missouri State University
B.S. , Interactive Digital Media , 2001 — 2005
-Minor in Economics
Additional Information
Alex Olson’s Websites:
Alex Olson’s Interests:
Entrepreneurship, Marketing, Advertising, SEO, Web Technology, Movies, Baseball, College Football, Professional Football, Boating, Fast Cars,
Alex Olson’s Groups:
Kansas City Advertising Club
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NWMSU Alumni Group -
Media & Entertainment Professionals -
Social Networking Blogger
Alex Olson’s Honors:
FilmCrave.com - "Best in Category" - OVGuide.com
FilmCrave.com - "2008 Top 10 Home Based Business in the Nation" - StartUpNation.com
FilmCrave.com - "Winner for 2007 Best Niche Social Network" - Judge's Choice, Mashable.com
