Anuroopa Banerjee Gupta

Past

PR Strategist: India at Tripmela Inc
Manager marketing communication- at QUALCOMM
Senior Manager at Vaishnavi corporate communications Pvt. Ltd.

Business Manager at Vkalp Sourcing
Snr. Executive Customer Communication at Airtel, Rajasthan
Image Management Executive at Perfect Relations

see less...

3 more...

Education

Caba Innovatives
Bhartiya Vidya Bhavan
Bhartya Vidya Bhavan

Indian Institute of Planning and Management

see less...

1 more...

Recommended

7 people have recommended Anuroopa Banerjee

Connections

197 connections

Industry

Marketing and Advertising

Websites

Anuroopa Banerjee Gupta’s Summary

Overall experience ranges from managing PR, advertising, events, promotions, speaker placement, visual merchandising, internal communications, Corporate Social Responsibility initiatives, loyalty programs & operational supervision of external agencies like: PR agency/ Event Management agencies/Media Planning agencies & other external vendors depending on projects. Key Forte:

EVENTS:
- Driving events/tradeshows
- End-to-end execution: Booth design, set up, demo, PR & Publicity
- Liaising with industry organizers to manage sponsorships, speaker placement, logistic planning, agenda finalization, distribution of branded merchandise & publicity.
- Driven over 150 BTL events and tradeshows

PR
- Formulating plans, key messages & tactics
- Staffing media interactions, reviewing releases/briefing sheets
- Arriving at current & powerful content / messaging in collaboration with domain leads & agency resources
Few key PR activities I worked on were:
1. PR around the royalty debate after the Reliance’s GSM announcement to turn media perception in QUALCOMM’s favour in the year 06.
2. PR on the announcement of the QUALCOMM-IIT Chair at IIT Madras in Oct 06.
3. PR on the Teleglobe acquisition by VSNL in Feb 06
4. The PR for the signing of Delhi Declaration for eradication of HIV AIDS- For International Aids Vaccine Initiative (IAVI), an international NGO, in May 02, Policy makers of 7 nations, world's most reputed scientific bodies, International Organizations of global repute came together, to formulate and adopt- "The Delhi Declaration"- on behalf of The IAVI, NACO & ICMR.

ADVERTISING:
- Writing creative Briefs
- liaising with the client servicing associates
- Supporting ad release in print media

Anuroopa Banerjee Gupta’s Specialties:

PR, Advertising, Branding, Corp Comm, Mktg Comm

Anuroopa Banerjee Gupta’s Experience

PR Strategist: India

Tripmela Inc

(Leisure, Travel & Tourism industry)

April 2008 — September 2008 (6 months)

This is a Telecommute job. Responsible for developing the PR strategy for India Market.
Making roll out plans, implementation of the plans, media relations. Strategizing media & Non Media activities for increasing brand awareness and execution of the same.
Manager marketing communication-

QUALCOMM

(Public Company; 10,001 or more employees; QCOM; Telecommunications industry)

April 2006 — July 2007 (1 year 4 months)

lead the entire Marketing Communications portfolio comprising of Events, PR, Exec visits & Advertising in totality for India and SAARC region. I have driven over 30 National & international events during my tenure.

Apart from events, also managed regular PR activities. Managed coordination with the PR Agencies & supported formulation of PR plans, key messages, procuring approvals from global department for implementation, staffing media interactions, reviewing press releases / briefing sheets.

Other key responsibilities include providing execution support to CSR initiatives & loyalty programs, University Programs, working on releasing ads in Print Media in coordination with agencies & global departments; & operational supervision of external agencies like:
o PR Agencies
o Event Management agencies
o Media Planning Agency
o Other external vendors based on project

I have been awarded the QUALSTAR (recognition tool) thrice in 15 months
Senior Manager

Vaishnavi corporate communications Pvt. Ltd.

(Public Company; 501-1000 employees; Public Relations and Communications industry)

January 2006 — April 2006 (4 months)

I was on a consultant role and a part of the 5 member- Telecom Practice team. Handled VSNL on an all India level. KRA included making Communications Plans, Ideating in terms of round the year Media visibility, Media interactions/ Media relations, Spokesperson profiling, using various Vehicles to enhance the global image of VSNL, Interface between VSNL & Media, client servicing. Keeping an update on DoT and TRAI Proceedings and Telecom Scenario as a whole and positioning VSNL accordingly. Also assisted with internal communication activities, as when asked to (e.g. Newsletter to media)
Business Manager

Vkalp Sourcing

(Privately Held; 11-50 employees; Education Management industry)

July 2005 — January 2006 (7 months)

: Lead the training & recruitment division of Vkalp – an 'ARGEE Group' initiative in the Outsourcing community. As the head of Vkalp training & recruitment, handling all operations and management. Managing the training team as well as the recruitment team. Introducing HR and Internal communication Policies, defining KRA’s of all staff, working with HR on appraisals, Handling all Marketing and promotional initiatives and Advertising and media Communications. Imparting training (Sales & Marketing, Motivation and Communication and public Speaking) to batches. Handling Media, Franchisee Development and corporate trainings.
Snr. Executive Customer Communication

Airtel, Rajasthan

(Public Company; 10,001 or more employees; Bharti; Telecommunications industry)

December 2004 — June 2005 (7 months)

Lead Customer communications for Rajasthan circle. Handled Customer Communications and Retail Marketing. Reportedto head of Customer Service Delivery. Key responsibilities lied in creating all communication sent to customers, conceiving &designing of collaterals, printing, distribution, drafting of SMS etc. conceptualizing and organizing customer engagement programs. Helping retention team with ideas & delight initiatives. Updating internal online encyclopedia for the call center executives, so as to provide them one-glance answers to FAQs of customers. Working with Internal HR on employee communication and welfare activities and CSR programs. On the retail front providing complete support to retail head/ retail team- Rajasthan, on all processes championed, from standardization of Retail Operations to compilation and analysis of data (MIS), Visual Merchandising , handling of escalated cases (customer Issues) and planning initiatives for customer delight.
Image Management Executive

Perfect Relations

(Marketing and Advertising industry)

2001 — 2001 (less than a year)

Anuroopa Banerjee Gupta’s Education

Caba Innovatives

One yr diploma in Desk Top Publishing & printing , Corel Draw, Photoshop , 2003 — 2004
Bhartiya Vidya Bhavan

PGD in Mass Communication , 2002 — 2003
Bhartya Vidya Bhavan

PGD in Public Relations & advertising , 2001 — 2002
Indian Institute of Planning and Management

3 yrs integrated program in Planning & enterprenuership , 1997 — 2000