Anurag Gupta

Current

Managing Director at DGM India

Past

EVP & Director at Mediaturf
General Manager at Times Internet Limited
Head-Marketing & Regional Sales at Indiacom Directories Limited (Formerly Sesa Seat)

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Education

Indian Institute of Management, Ahmedabad
Christ Church College, Kanpur

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18 people have recommended Anurag

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500+ connections

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Anurag Gupta’s Summary

An MBA from IIM Ahmedabad 1989 batch, I have worked across diverse industries. - FMCG, Office Automation, Stock Broking, Media & Internet.

I am currently heading operations for www.dgm-india.com, which is part of one of UK's large online performance marketing company www.dgm-group.com. I have set up DGM in India and scaled up to where it already has become one of the leading networks in India.

I have also done a 4 year stint with one of India’s largest Internet entity – Indiatimes.com. I built and headed the “Subscriptions” business for Indiatimes which started in February 2003 with a single product Indiatimes Meramail and went on to have a very large number of paid users across varied products like Indiatimes eTesting, Tenders, Legal etc, Many products today enjoy a market leadership position.

Anurag Gupta’s Specialties:

Strategy, Sales, Business Development, Alliancing, Operations and Marcom.

Holistic Business perspective, Entrepreneurial approach, Ability to work in unstructured environments, Leadership skills - ability to manage large teams, Numbers/ target focus. Hands on approach.

Keen understanding of Internet businesses.

Anurag Gupta’s Experience

Managing Director

DGM India

(Privately Held; 11-50 employees; DGM.L; Internet industry)

March 2007 — Present (2 years 5 months)

I have successfully rolled out Indian operations for www.dgm-group.com, a leading UK based online performance marketing company and pioneers in Affiliate Marketing.

Our vision is to be the first comprehensive digital marketing company in India and establish a strong foothold in a market that is witnessing rapid growth

We are experts in customer acquisition & ROI based online marketing using all online channels of customer acquisition like Affiliate Marketing, Search Marketing & Online Display Advertising.

dgm India has the distinction of being India's first credible Affiliate Marketing network which is growing very rapidly.
EVP & Director

Mediaturf

(Privately Held; 51-200 employees; Internet industry)

July 2006 — February 2007 (8 months)

I joined India's leading Interactive Agency - Mediaturf in Delhi as EVP & Director. My mandate was to set up the Northern operations and take the business to next level by aggressively foraying into newer areas like Search marketing, Mobile marketing, Retail advertising and Affiliate programmes
General Manager

Times Internet Limited

(Privately Held; 201-500 employees; Internet industry)

July 2002 — July 2006 (4 years 1 month)

I have had a 4 year stint with one of India’s largest Internet entity – Indiatimes.com. There, I was instrumental in creating and heading the “Subscriptions” business.

Starting in February 2003 with a single product Indiatimes Meramail, the business today has a very large number of paid users across varied products with many of them becoming leaders in their categories. I had also recently led Indiatimes’ foray into education by launching testing services at www.testcentre.indiatimes.com . The aim was to eventually offer a full services education portal.
Head-Marketing & Regional Sales

Indiacom Directories Limited (Formerly Sesa Seat)

(Public Company; 201-500 employees; Publishing industry)

June 2000 — July 2002 (2 years 2 months)

National marketing and sales of north region. Led a sales team of more than 100 people. Formulated and implemented schemes for customers, dealers and sales force. Sales budgeting and monitoring. Formulation of all commercial policies (pricing /credit /discount /commissions & incentives)