Anubhav Sharma

Current

• Brand Solutions at Ibibo Group

Past

• Manager at AOL India
• Manager at Interactive Avenues
• Asst. Manager at Mediaturf Worldwide

• Corporate Relationship Manager at JobsAhead.com

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Education

• EMPI Business School
• Delhi University (Sri Venketeswara College)

Recommended

4 people have recommended Anubhav

Connections

180 connections

Industry

Online Media

Anubhav Sharma’s Summary

Professional with over 8 years experience in business development & Online Marketing space offering clients web and mobile as an advertising medium.

Currently working on Web 2.0 media strategies to offer clients engagement delivering advertising solutions rather than just display banners (shout).

Well versed with various aspects of online advertising to ensure high deliverable and manage good ROI using right mix of Display advertising (banners), Targeted Mailers (eDMs), SEM (text & display) – Google Adword, Contextual Targeting using AD Networks and offering Tech & Creative solutions to meet the campaign objectives.

Client Consulting
Recommending Online Media Strategy
Working on Web 2.0 solutions to drive engagements

Anubhav Sharma’s Specialties:

Web 2.0 media solutions
Online Media Planning & Executions
Strategy and Operations
New business incubation and development
Relationship management

Anubhav Sharma’s Experience

• Brand Solutions

  Ibibo Group

  (Internet industry)

  October 2008 — Present (1 year 2 months)

  Offering Brand Solutions in Social Media Space.
  Pushing brands to think beyond CPM, CPC & CPLs.
  Developing applications and driving engagement for brands to earn consumer loyalties in new economy of Human Capital.
  New Media (Social), old approach/thinking (Shout, Banners) is only witnessing decline in response, globally.
  Offering Engagement tools instead of traditional banner advertising.
  Delivering & Ensuring Results.
  Excellent ROIs Social > Media.

• Manager

  AOL India

  (Public Company; 10,001 or more employees; TWX; Internet industry)

  June 2007 — October 2008 (1 year 5 months)

  • New Client Acquisition and servicing the existing ones to ensure regular & incremental revenue generation
  • Negotiating rates and services offered at the price point
  • Allocating inventories and optimization to ensure better ROIs
  • Ensuring quality business with limited inventories
  • Identifying better revenue generating propositions within the portal to increase profitability
  • Participating actively in cross functional activities (internal) to generate newer ideas to attract and retain the eye balls on the site generating more page views
  • To ensure healthy sell thru ratio for the inventory generated
  • To keep abreast with emerging market trends and have them replicated sooner to capitalize the opportunity so attached

• Manager

  Interactive Avenues

  (Privately Held; 51-200 employees; Online Media industry)

  April 2006 — June 2007 (1 year 3 months)

• Asst. Manager

  Mediaturf Worldwide

  (Privately Held; Online Media industry)

  July 2004 — April 2006 (1 year 10 months)

• Corporate Relationship Manager

  JobsAhead.com

  (Online Media industry)

  January 2002 — June 2004 (2 years 6 months)

Anubhav Sharma’s Education

• EMPI Business School

  PGDBM , Marketing , 1998 — 2000

• Delhi University (Sri Venketeswara College)

  1995 — 1998