
Interaction Designer at Wells Fargo Bank
San Francisco Bay Area

Interaction Designer at Wells Fargo Bank
San Francisco Bay Area
SUMMARY
5 years of experience in user-experience design including interaction design, user-research, usability testing and visual design, in consumer and enterprise web-based services. Passionate about working with customers to understand their needs and delivering a ‘wow’ product experience. Excels in working with and leading multidisciplinary teams to design and deliver products that are intuitive and easy to use, resulting in increased customer satisfaction and company revenue.
ACCOMPLISHMENTS
• Identified new product opportunity, convinced business to approve project, and collaborated with cross-functional team to deliver ‘Fraud Investigation’ interface that increased efficiency by 10% within three months resulting in estimated savings of several million dollars per year in PayPal’s potential fraud losses.
• Collaborated with eBay & Verisign to launch ‘PayPal Security Key’ in the consumer market in the US, Germany and Australia with twice the expected adoption rate, within limited time and budget. (www.paypal.com/securitykey)
• Formed and lead multi-disciplinary team initiative to improve collaboration and enhance PayPal Checkout user-experience. Defined product requirements to eliminate need for engineering resources, and delivered new design and guidelines within 3 months.
• PayPalian Award Q3 2007, Meteor Shower Award, Shining Star Award, Blue Moon Award
Interaction Designer with strong user-research and visual design skills. Strong focus on user-centered design process and experience working with multi-disciplinary teams. Interests also include consumer behavior, market research and design planning.
Computer Skills
Adobe Photoshop, Illustrator, InDesign, Dreamweaver, Fireworks, HTML, CSS, Javascript
(Design industry)
March 2009 — Present (9 months)
Recently completed projects
http://www.corporatepoetry.me
http://www.watermillaccounting.co.uk
(Public Company; WFC; Financial Services industry)
November 2008 — Present (1 year 1 month)
(Privately Held; Internet industry)
May 2008 — October 2008 (6 months)
• Homepage and signup redesign to increase discoverability, signups and total number of searches.
• Comprehensive site review to identify and document inconsistencies and opportunities for improving user-experience
• Design, implement & maintain standards-based CSS
(Public Company; ebay; Internet industry)
July 2004 — April 2008 (3 years 10 months)
PayPal Checkout
• Recommend integration best practice of 'PayPal Checkout' with third party merchant sites e.g. guess.com
• Design and recommend improvements to 'PayPal Checkout' to improve user experience and improve conversion of sales on e-commerce merchant websites e.g. clickbank.com
• Participate in usability testing and collaborative design exercises to identify opportunities and requirements for 'PayPal Checkout'
PayPal Security Key (Second Factor Authentication)
• Lead UI Designer. Collaborated with multi-disciplinary team & Verisign to design within tight deadlines while delivering a superior user-experience.
Fraud Investigation Interface, Fraud Work Distribution & Optimization Interface, Other internal fraud tools
• Research (review of documentation, contextual inquiry) with agents in US & EU to understand existing work environment.
• Design of a new interface customized for fraud investigation.
• Prototype development and usability testing (remote testing & in-person).
• Collaboration with product manager, web development, engineering and fraud analytics team to design an interface that meets business and agent needs within development constraints.
PayPal China
Consistently delivered design under tight deadlines and severe engineering constraints which tested well on usability.
(Internet industry)
March 2007 — February 2008 (1 year )
Brainstorm design and strategy, design and deliver IA and mockups for LiveConnex, a startup targeting the mobile consumer services marketspace.
(Privately Held; 11-50 employees; Management Consulting industry)
May 2004 — June 2004 (2 months)
Research, data analysis & design in a multi-disciplinary team to identify user needs and develop a strategy for brand selection, design & display of merchandise, and marketing, for 'Target' retail stores.
(Higher Education industry)
June 2003 — December 2003 (7 months)
Part-time (10 hours/week)
Research to understand student needs from an online resource, design & implementation of the Web site for the School of Planning, Arizona State University - interface design, graphics, coding in HTML & CSS, as well as design of brochures and flyers.
(Educational Institution; Higher Education industry)
August 2001 — December 2003 (2 years 5 months)
Part-time (10 hours/week)
Independent class instruction, development of course material and tests, and grading. Classroom size ranged from 15 to 30 students, including sophomores, juniors, seniors and graduate students. Courses taught include
EDT 321: Computer Literacy - Intro to computers, Microsoft Office, interface design for the web
EDT323: Computer Applications - Intro to Adobe Photoshop, database design using Microsoft Access, interface design for the web, HTML
EDT 405: Presenting Technologies - Effective presentation using Microsoft PowerPoint, Macromedia Flash, HTML interface design for print, Microsoft PowerPoint and the web.
(Educational Institution; Higher Education industry)
January 2003 — May 2003 (5 months)
Part-time (10 hours/week)
Assisted Professor Alfred Sanft with instruction, developing course material and grading of the course GRA387: Visual Communication IV
Master of Science in Design , Graphic Design , 2001 — 2003
Master's Thesis
Designing for User-Experience: A user-centered approach to develop a strategy for the design of a new web site for automobile dealerships
Graduated with cumulative GPA of 4.0
Earl and Ellen Davis Scholarship, Fall 2002
Dean's Honor List, Spring 2002
Regent's Graduate Academic Scholarship, Fall 2001
B. Arch. , Architecture , 1995 — 2000
Photography, Running, Cooking, Traveling, Sketching, Music, Movies
IxDA
PayPalian Award Q3 2007, Meteor Shower Award, Shining Star Award, Blue Moon Award