
Design Director at Razorfish
Greater Philadelphia Area

Design Director at Razorfish
Greater Philadelphia Area
15 years in the commercial design space with a focus on advertising and interactive media. My goal is to continue learning, expand my creative range and meet others with a similar passion for beauty, distinction and the polished aesthetic.
From concept to production, and everything in between. I have a strong design sensibility and crave nothing more than the opportunity to create, even revitalize a brands identity. Marks, logos, print, interactive, interior and sound. I'm inspired by the whole and the synergies between. All of which makes a brand unique.
(Public Company; MSFT; Marketing and Advertising industry)
May 2009 — Present (7 months)
My current position at Razorfish focuses on our company's design aesthetic as a whole. My responsibilities include managing the design team, inspiring new ideas, and bringing the level of our client's design to a higher plateau. I'm also responsible for all Philly-centric corporate initiatives. I work with the design team to enhance their view of composition, color, typography and polish to get out of their comfort zone and unlock their hidden, unrecognized talents. Sharing and friendly competition really help them keep a fresh perspective.
(Marketing and Advertising industry)
May 2006 — May 2009 (3 years 1 month)
09.2007 - 05.2009: Online ad campaign for Heinz SmartOnes. PNC Virtual Wallet website. FujiFilms consumer brand photo sharing site. Redesign and overhaul of Philly.com website. Wyeth's Effexor and Torisel brands. All internal AA|RF Marketing
05.2006 - 12.2006: Online art director for all AstraZeneca
accounts including: Crestor, Rhinocort Aqua, Pulmicort Respules, Merrem and Pulmicort Turbuhaler. Additional clients include: Alaska Airlines, ING Direct and State of Our Health. Actively participate in new business strategy and pitch development creating show pieces and RFPs. Responsible for quality of final delivery for all websites and ad campaigns.
(Design industry)
May 2007 — September 2007 (5 months)
Design of Sugarfoot restaurant site. Manage production of DuPont site creative. Online ad campaign for Ramada hotels. Re-branding campaign for Wilmington DE, Market St. Revival project: CrosbyHill
(Public Company; 10,001 or more employees; CMCSA; Internet industry)
January 2007 — May 2007 (5 months)
Art Director for the Comcast.net home portal with a focus on re-branding its Casual Games division (Chill) and Search results interface. Emphasis on account and project management.
(Public Company; MSFT; Marketing and Advertising industry)
September 2005 — May 2006 (9 months)
Technology specialty division focused on current and new applications for the interactive/online space. Proscape tablet PC certified. Directed and edited podcast series for Johnson & Johnson mental health care forums. Audio and video content editing for interactive webcast presentations. Research and development team for mobile applications and VOD content. Development of creative agency reels.
(Public Company; MSFT; Marketing and Advertising industry)
November 2003 — September 2005 (1 year 11 months)
Organization and management of multiple accounts including: AstraZeneca Pharmaceuticals, Alaska Airlines, Shutterfly, DeVry University, Motorola and Hawaiian Airlines. Conceptualization of new campaigns with creative director, copywriter and designer team structure. Dissemination of creative briefs to deliver campaigns on target with client objectives. Oversee multiple designers to ensure graphic integrity of brand from conception to production. Director of all client layout and designs taking quality of design, strategic accuracy, and adherence to brand style guidelines into account. Presentation of creative concepts and designs to client.
(Public Company; MSFT; Marketing and Advertising industry)
November 2002 — November 2003 (1 year 1 month)
Layout and design of online advertising materials including standard and richmedia ad units, emails, landing pages and websites. Development of creative projects for Wyeth Pharmaceuticals, Expedia, MSN and GSK. Work with art director, copywriter and account teams for strategy and conceptual direction for branding and direct response advertising campaigns. Responsible for research of stock photography, attending photoshoots and manipulation of images. Creatively deliver multiple design solutions per concept. Design and development of fully animated interactive environments.
(Printing industry)
May 1993 — March 2000 (6 years 11 months)
Catered to pharmaceutical, corporate travel and waste management organizations for print layout, desktop publishing, pre-press and fabrication materials. Set up on-site print materials ranging from ticket jackets and agendas to large format branding and directional indoor/outdoor signage through vinyl and ink-jet applications. Created company identity and stationary for local and national business firms to provide design plans, color match proofing and final print material. Operations and maintenance of image scanning and digitizing center, ColorSpan large format printing RIP stations and drafting equipment, ECRM laser negative output device and 3M Rainbow dye-sublimation color proofing system. Headed vinyl sign division for automotive, banner, menu system and trade show materials from conceptualization, design layout, operations of Gerber cutting machine and installation.
Web/Multimedia 2000 — 2002
Graduated top of the class and was graced with the opportunity to mentor many of the younger students. Recognized each semester for "Best Of" awards. A great place to take my graphic design knowledge to the interactive space.
Graphic Design 1992 — 1994
Here the basics stuck. Learned the synergy between composition, color, photography and type. And learned to love it.
New technology, all things Apple, interior design, music, Flyers hockey, nature, driving, architecture, peace
2006 Addy Award • AA|RF Holiday Communications • Sound Designer
2005 Addy Award • Shutterfly Rich Media • Art Director
2005 Philly Gold • Rhinocrt Aqua Rich Media • Art Director
2005 Addy Award • iFrontier Website • Art Director
2005 Web Award • Shutterfly Rich Media • Art Director
2004 Philly Gold • Expedia Rich Media • Designer
2004 Philly Gold • MSN Messenger Rich Media • Designer