Antony Mayfield

Current

SVP, Social Media at iCrossing

Education

University of Sussex

Recommended

21 people have recommended Antony

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Antony Mayfield’s Summary

My professional interest and expertise is in the web: media, culture and commerce.

More generally I am interested in the wider social, political, economic and commercial implications of online culture.

I work for iCrossing, a major independent digital agency with 600+ staff in the UK, USA and Germany, where I head up the company's approach to social media.

I also write about media, marketing, communications and social media on my personal blog at www.antonymayfield.com and iCrossing UK's Connect blog (connect.icrossing.co.uk).

Professional experience:

Public relations consultant: the majority of my career has been spent as a corporate and brand communications specialist in the technology, media and telecom (TMT) sector.

Clients I have worked with include Vodafone, Sony PlayStation, Fujitsu Services, Fujifilm, Microsoft, Dell, Hewlett Packard and Reed Business Information and O2.

I hold a strong belief in the potential of communications to make a decisive contribution to the performance of businesses and organisations.

Agencies I have worked at in the past are Harvard Public Relations, part of Bell Pottinger Group, Midnight Communications, Text 100, AUGUST ONE Communications and Willoughby Public Relations.

Antony Mayfield’s Specialties:

Social computing
Social media (blogs, wikis, online communities)
Search engine marketing
Search engine optimisation (SEO)
Online communications
Online PR / public relations
Strategy
Campaign management
Media relations
Research
TMT sector (Technology, Media & Telecom)

Antony Mayfield’s Experience

SVP, Social Media

iCrossing

(Privately Held; Marketing and Advertising industry)

July 2006 — Present (3 years 5 months)

Responsible for driving iCrossing's social media practice worldwide.