
Private Equity, M&A, Board Member and Consultant
Madrid Area, Spain

Private Equity, M&A, Board Member and Consultant
Madrid Area, Spain
I provide business intelligence and analysis to multi-strategy investment Funds and Hedge Funds based in London, Geneva and New York with in total over $10 billion under management and investing in a wide range of sectors, keeping a very low profile when it comes to clients’ identity and strategy.
I also represent in Spain ESL & Network, a business intelligence consulting firm that provides confidential analysis, networking and intermediation to blue-chip corporations or industry leaders in sectors such as sovereign funds or state-owned multinationals, energy, construction, environment, tourism, consumer goods, media or creative and luxury industries. ESL & Network has offices in Paris, Beijing, Berlin, Brussels, Budapest, Frankfurt, Geneva, London, Madrid, Mexico, Milan, Moscow, New Delhi, New York, Rome, The Hague and Washington.
As a Public Affairs and strategic marketing and communication professional, my areas of expertise are in a wide range of sectors such as energy, construction, shipping, tourism, consumer goods and luxury industries. After leaving the Paris Graduate School of Commerce (ESCP 91) I worked closely for two years with Andree Putman, the worldwide known French designer. In 1994 I started International Communication & Marketing (ICM) and Globally, two strategic marketing consultancies. ICM became Spain’s leading agency in the fashion, luxury and cosmetic businesses, working for more than 8 years with clients such as Procter & Gamble (Vidal Sassoon, Hugo Boss, Pantene, Laura Biagiotti, Giorgio Beverly Hills, Max Factor, etc.), Beiersdorf BDF Nivea, Bourjois, Estee Lauder, Vivienne Westwood, LVMH-Parfums Givenchy, Madrid Fashion Week Pasarela Cibeles, Factory Outlet Stores, The Walt Disney Company, etc.
After 15 years of experience as a top leading executive consultant in strategic management, I was offered to enter Spain and Latin America’s nº1 PR firm as non-executive Vice President and member of its advisory board.
Advisory Board Member
Business Intelligence and Private Equity Consultant
Strategic Brand Marketing Expert
Corporate, Consumer Public Relations and Lobbying specialist
Media and Publishing Experience
(Privately Held; 1-10 employees; Financial Services industry)
January 2006 — Present (3 years 7 months)
IPAG HGI is a private investment consulting firm based in Spain working for Private Equity Funds and Hedge Funds in
London, Geneva and New York. IPAG provides business intelligence and analysis to multi-strategy investment funds
with in total over $10 billion under management and invests in a wide range of publicly traded securities. IPAG keeps a very low profile when it comes to detailing aspects of its business with clients.
IPAG HGI also represents in Spain ESL & Network, a business intelligence consulting firm with offices in Paris, Beijing,
Berlin, Bratislava, Brussels, Budapest, Frankfurt, Geneva, Istanbul, Lisbon, London, Madrid, Mexico, Milan, Moscow,
New Delhi, New York, Rome, The Hague, Tokyo, Warsaw and Washington.
(Privately Held; 201-500 employees; Public Relations and Communications industry)
April 2005 — Present (4 years 4 months)
Non-Executive Vice-President and Adviser to the Founding President and CEO of the leading communications consultancy in Spain and Latin America. LLORENTE & CUENCA has received more awards than any other firm in Spain and Latin America for the quality and effectiveness of the communications strategies that we have developed and put in place for our clients.
Both in Spain and in Latin America, our consultants teams (over 250 experts) are organised by business units (Public Affairs, Marketing, Health Communications, etc.). This provides an in-depth knowledge of the market in which they operate and guarantees results for our clients’ business.
LLORENTE & CUENCA has an extensive network of offices in Barcelona, Bogota, Buenos Aires, Lima, Madrid, Mexico City, Panama City and Quito, as well as associated companies in Belo Horizonte, Brasilia, Caracas, La Paz, Montevideo, Rio de Janeiro, Santiago de Chile and São Paulo.
(Privately Held; 11-50 employees; Publishing industry)
January 2004 — February 2007 (3 years 2 months)
One of Europe’s leading editorial groups specialized in Luxury Travel and Tourism.
We reached over 400,000 luxury travel readers overall.
WEALTH
Wealth in Perspective for affluent Europeans.
The only European magazine for affluent households on wealth management and affluent lifestyle.
Lunas de Miel®...y otros Viajes para dos
ARI Award – Best Magazine
(Honeymoons and other trips for two) is today’s leading high-end travel magazine in Spain.
It is not only for honeymooners! (10% of our readers only) but for all those who love to travel in style.
25 destinations for the discerned traveller on each of our 256 pages collectable magazines.
Paraísos® de American Express
Mailed to all Platinum / Gold cardholders and high spenders of the blue or green AMEX in Spain.
VIB VISA IBERIA
Magazine for Spain’s leading credit card –gold- for frequent travellers.
MAXICA® Mexico: La Palabra Mágica
(Privately Held; 1001-5000 employees; Public Relations and Communications industry)
January 2003 — December 2004 (2 years)
5th largest PR Company in the world, Edelman Madrid acquired my company (IC&M) in 2001 and asked me to stay for 2 years on a new Business Development role, as Senior Vice President. I was soon asked to step as President of Edelman Spain, re-structure the company while driving a strong New Business effort. Clients where all IC&Ms and Banco Urquijo, Bureau Veritas, ASISA, Aragonesas, Pfizer, MSD, Roche, Ferrovial, Festina, FMR, Natuzzi, among others
(Privately Held; 11-50 employees; Public Relations and Communications industry)
January 1995 — December 2003 (9 years)
In 1995 I founded this marketing PR Company in Madrid and later in Mexico DF, becoming the hottest PR firm in Consumer marketing in Madrid and DF. Over 10 million Euros in fees and clients such as Procter & Gamble (we launched for them Vidal Sassoon, Pantene, Max Factor, Hugo Boss, Laura Biagiotti, Sunny Delight, Pringles ); BDF Nivea (working for all their products Visage, Vital, Hand, Crème, Body, Sun, Deodorant, Shower, Harmony, Atrix, Liposan, Hansaplast ); The Walt Disney Company (Disney Consumer Products, Publishing, all retail ); British Airways, Madrid Fashion Week Pasarela Cibeles; Pillsbury (Haägen-Dazs, Old el Paso, ); Factory Outlets, Gateway, El Corte Inglés,
(Venture Capital & Private Equity industry)
1996 — 2000 (4 years)
(Public Company; 1001-5000 employees; Public Relations and Communications industry)
January 1993 — December 1994 (2 years)
Senior Consultant. I strongly pushed their marketing / consumer pr division in Madrid working on clients such as Cervezas El Aguila, Coca-Cola, P&G, Cognac’s Information Office, Champagne’s Inf. Office, Motorola, etc.
(Privately Held; 51-200 employees; Design industry)
September 1991 — December 1992 (1 year 4 months)
This French Interiors Designer just sold her company to a group of investors. My role as Executive Advisor to the President (91-93) was to relay between investors and Andrée Putman, build-up a solid marketing strategy with her and develop international markets.
(Privately Held; 1001-5000 employees; Luxury Goods & Jewelry industry)
June 1990 — July 1991 (1 year 2 months)
Hired directly from ESCP’s (luxury industry management program) as consultant trainee for 5 months, I was sent to Parfums Givenchy to review and asses their retail marketing strategy in France and the USA, traveling thoroughly through these markets.
Diplôme , BUSINESS ADMINISTRATION , 1989 — 1991
M.Sc./B.Sc. , Marketing Management and B.Sc in Economics , 1987 — 1989
1985 — 1987
Baccalauréat , BAC B Eco Mention Bien , 1984 — 1985
Lauréat du Concours General des Lycees