- London, Greater London, United Kingdom (London, United Kingdom)
Antonella Sassu's Overview
- User Experience Designer at Vodafone Group Services
- Designer at freelance
- User Experience Designer | Interaction Design Researcher at CASALA - Centre for Affective Solutions for Ambient Living Awareness
- UX Consultant at Attoma
- User Experience Manager at HeyStaks
- Research assistant - HRI, HCI, User Experience at Clarity - Centre for Sensor Web Technologies
- UX Designer at Attoma
- Instructional Designer at facoltà di Scienze politiche_ Università di Sassari
- Interviewer for statistic research at ISTAT
- Speaker, journalist, direction at Radio Mon Pais
- Urban IxD Summer School - University of Split
- Dublin Institute of Design
- Progetto INDEX - Interaction Design Experience
Antonella Sassu's Summary
I am an Experience designer with experience in many areas, including social search, healthcare, energy monitoring, smart environments, public transport user experience.
Tools and creative techniques:
# Ethnography // focus group, participant observation, interviews, context of use map, mental model analysis
# Design // brainstorming, scenarios, personas, information architecture, UI, cognitive walkthrough, task analysis, touchpoints, user journey, blueprint, mind map
# Prototyping // mock-ups, wizard of oz, wireframe, paper and pencil, storyboarding
# Evaluation // usability testing, heuristics, user testing, AB testing
# Design Softwares // Photoshop, Illustrator, InDesign, Balsamiq, Axure
Specialties: Interaction Design, Human-Computer Interaction, User Experience Design, User Centered Design, Design Research, Service Design, User Evaluation, Design Thinking, Mobile Design.
Portfolio available upon request.
Antonella Sassu's Experience
User Experience Designer
Information Technology and Services industry
July 2014 – Present (3 months) London, United Kingdom
User Experience Products team | Customer and channel department
User Experience Designer | Interaction Design Researcher
Nonprofit; 11-50 employees; Information Technology and Services industry
August 2012 – July 2013 (1 year) Dundalk, Ireland
Design on projects about: Health and Wellbeing, Telecare, Ambient Assisted Living, Health for elderly, Energy monitoring, Intergenerational design.
Research | User Centered Design | User testing | Information Architecture | Participant Observation | Interviews | Focus Groups | iPad app Design | Android app design | User Interface Design | Interaction Design | User Experience | Graphic | Human Computer Interaction
Partnership; 11-50 employees; Design industry
December 2012 – January 2013 (2 months)
Mobility and Public Transport UX
User journey | Analysis | Touchpoint | Blueprint | Service Design | User Experience
User Experience Manager
Privately Held; 1-10 employees; Internet industry
January 2011 – June 2012 (1 year 6 months) HeyStaks, Nova UCD, Belfield, Dublin
User experience related to the Heystaks website, browser applications (Firefox, Chrome, IE), mobile applications (iPhone, Android), tablets apps (iPad, Android).
User experience related to the Ovoto website (http://ovo.to) and mobile apps (Android and iPhone).
Interaction | Task Flow | Task Analysis | Mock Ups | Personas | Scenarios | Information Architecture | SEO | User Interface Design | User test (direct evaluation and use of heuristics) | Interviews | Design Research and Concept | Usability | Accessibility | Flow chart | Communication plan and Marketing | Product RoadMap | Mobile Ad Campaign Lead | Social Media management
Research assistant - HRI, HCI, User Experience
Clarity - Centre for Sensor Web Technologies
May 2010 – April 2011 (1 year) Clarity Centre, UCD campus Belfield, Dublin
Research about human-robot interaction, social robotics, ubiquitous robotics, user experience, Ambient Assisted Living for elderly.The work was conducted in the Ubirobot laboratory at the Clarity-UCD as part of Ambient Assisted Living (AAL) Project.
I was involved in other activities such as interface design and leading brainstorming sessions.
Research | Experiments | User Evaluations | Interface Design | Lego Mindstorm Programming | Brainstorming | Design Support | HCI | HRI
Partnership; 11-50 employees; Design industry
September 2009 – October 2009 (2 months) Paris Area, France
Study of the interaction and cognitive issues in transport public spaces (case study: Châtelet Les Halles). Creation of a conceptual background for the design (shaping, presentation and distribution) of information in public spaces and transport.
Work commissioned by RATP (Autonomous Operator of Parisian Transports).
Interviewer for statistic research
Government Agency; 1001-5000 employees; Research industry
February 2007 – February 2007 (1 month)
Interviewer for statistic research about italian family habits.Data entry.
ISTAT is the National Italian Institute of Statistics.
Antonella Sassu's Projects
Why can we learn from ants and bees? Talk at Defuse 2010 (Dublin) organised by the Dublin IxD association
- October 2010 to Present
Ants and bees are less intelligent than human, yet they can build complex structure like the anthill and the hive. These creatures are not aware of the entirety of their organization which is an emergent product of their interactions.
The real world is complex (and sometimes complicated!). Understand the structures and the relations of the world (in terms of whole-parts) can help us to render a good and simple design and to find the best solution for the problem we are trying to solve. We'll try to skip from a mechanistical point of view to a complex one.
- 2013 to Present
Jams and Hackathons Participant
2014:: PARTICIPANT - FIRST PRIZE :: GIVE YOUNG PATIENTS A VOICE - Cosmic Children's Hospital Hackathon :: London :: Design of Cosmic Buddy: a buddy that goes with the young patient during the medical treatment and after. The buddy collects information and feedback about the medical service. [ http://challengepost.com/software/cosmicbuddy ]
2014 :: PARTICIPANT :: AGE UK SERVICE DESIGN HACKATHON #HACK- FORLIVING :: London :: Design of a service that helps elderly - with a physical or a cognitive impairment that would like to do some activity that they are anymore able to do - with others (volunteers or peers) that can make it happen.
2014 :: PARTICIPANT :: GLOBAL SERVICE DESIGN JAM:: London :: Design of a service that make girls feel safe when going back home in the night. The service is called Guardian Angel.
2012 :: PARTICIPANT :: DESIGN JAM:: Dublin :: Design of service that gamifies the turist’s experience through storytelling with physical artefacts.
- August 2013 to Present
We investigated the future of personal data after death in a critical design perspective.
Antonella Sassu's Education
Urban IxD Summer School - University of Split
Summer School, Urban Interaction Design, Critical Design
2013 – 2013
The Urban IxD Summer School was held at the Department of Visual Communication Design at the Arts Academy in Split. The summer school topic was 'Designing Interaction in the Networked City'.
More information at http://www.urbanixdsummerschool.eu
Activities and Societies: Urban IxD, Critical Design
Dublin Institute of Design
High National Diploma, Graphic Design
2011 – 2013
Grade: Level 5 English QCF [BTEC/Edexcel] - Level 6 Irish NFQ, Merit
Activities and Societies: Visual Communication in Art and Design, Design Methodology, Contextual and Cultural Referencing in Art and Design, Ideas generation and Development, Typography, Technical Drawing, Project Design Implementation and Evaluation, Illustration and Digital Image Creation, Editorial Design, Printmaking, Packaging in Graphic Design, Production and Publication for Graphic Design, Photographic Materials Techniques and Technology, Art Direction for Advertising, Interactive Media and Web Authoring
Progetto INDEX - Interaction Design Experience
Taught Master (post degree), Interaction Design - HCI
2008 – 2009
A partnership between: Department of Architecture, University of Sassari; Domus Academy; Sardinia Government; Edugov; CCIA.
Activities and Societies: UX, Design and Architecture, Design of multimedia web application, 3D, Antropology, Psychology, Sociology, Cultural Experience, Interactive Communication, Interactive Models, Physical computing, Programming languages, Multimedia, Sardinian languages, Business Administration, Management, Marketing and web marketing, Copyright, Accessibility, HCI
Master Degree, Multimedial Communication, Publishing Industry and Journalism
2005 – 2008
Grade: Summa cum Laude
Activities and Societies: Sociology, Sense Making in Organisation, Events Production, Design of Multimedial Products, Psychology, Logics, Philosophy of Mind, Cognitive Science, Political Communication, European Media Regulation, Interaction Design, Publishing
Bachelor, Communication Science and Journalism
2001 – 2005
Thesis: L'informazione economica e il giornalismo (trad. The Economic Information and the Journalism). It is a study about how the journalistic information affects economy.
Activities and Societies: Sociology, Anthropology, Political Economy, History, Statistic, Informatic, Mass Media Communication, Cinema, Journalism, Laws of Media and Communication, Public Communication, Enterprise Communication, Political Theory, Media Industry
2004 – 2005
Activities and Societies: French Language, Journalism
Istituto d'istruzione superiore "G. Musinu" Thiesi
Leaving Certificate, Accountant and Commercial Expert
1996 – 2001
Activities and Societies: Business Administration, Marketing, Management, Business Economics, Political Economy, Italian Law, Commercial English, Commercial French, Italian Financial Law, Economic Geography, Italian Literature, History, Biology, Chemistry, Word Processing
Antonella Sassu's Publications
- URAI 2010 The 7th Interarnational Conference on Ubiquitous Robots and Ambient Intelligence, Busan, Korea
- November 2010
(Dragone, Holz, Sassu, O'Hare) While many robotic initiatives now share the thesis that robots are a compelling instance of those artefacts which comprise and deliver smart and ubiquitous environments, reconciling the social interface aspect with pervasiveness and ubiquity still remains a largely unexplored area of research.
We argue that specific studies must be carried out to explore possible inconsistencies between the keystones of social human-
robot interaction and the new features exhibited by ubiquitous robots.
To this end, we conducted a pilot study to explore how the ubiquity of a robot’s sensing capabilities affects the un-conscious human perception of the robot as a social partner.
Specifically, the experiment investigates whether people prefer a
robot exhibiting ubiquitous sensor access or a more traditional robot whose capabilities are confined to its on-board sensors. We report qualitative results from the experiment and how results from the pilot study affect the design of the full-scale experiment.
Authors: Antonella Sassu, Abey Campbell, Rem Collier, Mauro Dragone, Levent Gorgu, Thomas Holz, Michael J. O'Grady, G.M.P. O'Hare, John Stafford
- in Human-Computer Interaction : The Agency Perspective (Marielba Zacharias ; José Valente de Oliveira) Springer Berlin, Heidelberg
Health and Wellness Self- Management for Older Adults
- CHI 2013
- April 2013
(Doyle, Walsh, Sassu) ACM SIGCHI Conference on Human Factors in Computing Systems, Paris 27 April - 2 May 2013
A Fear of Falling Self-Monitoring Application Design
Authors: Antonella Sassu
- [Poster] iHCI, Irish Human Computer Interaction Conference 2013 - ACM Proceedings
- June 2013
“We were all the same age once” – Experiences of Intergenerational App Design
- BHCI 2013
- September 2013
(Doyle, Sassu, McDonagh) Paper accepted to the British HCI conference 2013
Designing a Wellness Self-Management Tool for Older Adults – Results from a Field Trial of YourWellness
- Pervasive Health 2014 conf
(Doyle, Walsh, Sassu, McDonagh) accepted to Pervasive Health 2014
Antonella Sassu's Languages
English(Full professional proficiency)
French(Full professional proficiency)
Spanish(Limited working proficiency)
Italian(Native or bilingual proficiency)
Sardinian(Native or bilingual proficiency)
Antonella Sassu's Courses
Master Degree, Multimedial Communication, Publishing Industry and Journalism
Università degli Studi di Sassari
- E-Learning theory and practice (2006-2007) (Università di Sassari)
- Film Maker (2006) (Aguaplano - Arci SS)
- Spanish Intermediate Level (2006) (Instituto Alhambra Alican)
- Creative Writing (2007) (Aguaplano - Arci SS)
- Donne, Politica, Istituzioni (2005) Equal opportunities and Women in Business and Politic (Università di Sassari)
Antonella Sassu's Certifications
- October 2012
Antonella Sassu's Skills & Expertise
- User-centered Design
- User Interface Design
- User Experience
- Human Computer Interaction
- Interaction Design
- User Experience Design
- Usability Testing
- Information Architecture
- User Scenarios
- Task Analysis
- Mobile Design
- User Interface
- Creative Direction
- Information Design
- Research Design
- Experience Design
- Heuristic Evaluation
- Wire Framing
- Site Maps
- Design Thinking
- Service Design
- Rapid Prototyping
- Design Strategy
- Information Visualization
- HTML 5
- Card Sorting
- Human Factors
- Adobe Fireworks
- Usability Design
- User Research
- Usability Engineering
- Mobile Devices
- Heuristic Analysis
- Focus Groups
- User Journeys
- Paper Prototyping
- Participatory Design
Antonella Sassu's Additional Information
Contact Antonella for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch