founder & interactive strategy director @Leylines
Amsterdam Area, Netherlands
- Current
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- blogger at DutchCowgirls
- interactive strategy director at Leylines
- lecturer new media management at Hogeschool Utrecht Communication & Journalism
- Past
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- business developer/ partner at Realzar BV
- programme manager creative industries at Virtueel Platform
- p.t. lecturer strategy & (e-)business at HES Graduate Programmes
- p.t. lecturer reputation management at Intercollege Business School/ HES Amsterdam
- interactive & digital media strategist at MediaMonks
- consultant/ business development at Syntens
- owner at Vault Business Events
- business unit manager/ consultant at Business Management group
- business unit manager/ account manager at Randstad Temporary Employment Services
- commercial- & event Manager at '36 on the Richter Scale
- Education
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- University of Utrecht, school of Social Sciences
- Eggens Post Doctorate Institute
- University of Amsterdam
- Montessori Lyceum Amsterdam
- Recommended
-
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antoinette hoes’s Summary
Entrepreneur with a strong strategic marketing & digital media background.
Dragon-ant mix, always on a mission;)
Interactive strategist with a passion for eBusiness development, interactive campaigns & media strategy.
Founder and managing director of Leylines, a 5 people strong interactive strategy and media hub that works for advertising agencies & a broad range of clients.
Before founding Leylines a 5 year track record in business consulting in change processes related to strategy, communication and IT & managing a business unit with consultants and interim managers.
I spend some of my spare time at MBA level teaching, mixing theory with the development of essential entrepreneurial skills. Subjects range from reputation management to new media management and the use of Kaplan & Norton's strategy maps.
Spent 8 years in a corporate environment learning the ropes of management, communication and sales.
I can be found on Twitter as @amsterdamant
antoinette hoes’s Specialties:
Creative interactive & digital strategist, eBusiness developer, knowledge of (international) online PR and advertising opportunities, teacher & moderator of creative group sessions.
antoinette hoes’s Experience
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blogger
DutchCowgirls
(Online Media industry)
July 2008 — Present (1 year 1 month)
Because girls love gadgets & trends 2!
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interactive strategy director
Leylines
(Online Media industry)
September 2006 — Present (2 years 11 months)
Internet, as advertising, is an orgy of choice.
Leylines is an independent interactive strategy & digital media company based in hilversum. We develop remarkable & measurable customer strategies for our clients.
We help companies and brands realize their goals through:
Interactive strategy
Digital media buying & media execution
Campaign management & optimization
Online PR & seeding
e-Business development
We work(ed) for clients like: OHRA, Vodafone, SPORT2000 Europe, Simpel, WSPA, Surfspot, Ministry of VROM, SOA Aids Nederland, Postbus51, Joline Jolink, Syntens, Belastingdienst, AT5, IENS.nl, Studiekeuze123.nl, Simpel, Terres des Hommes, 7Scenes, Make a Difference Day, Nationale Sportweek.
And for Agencies like: S-W-H, Imagine', JuniorSenior, YoungWorks, UbachsWisbrun/JWT, MediaMonks, INFO.nl, PublicisDialog, Media Republic, K.A.A.S., DPDK, ALta, ICATT, Woedend!, Energize.
Dutch Bureau Profile on Pitchview:
http://www.pitchview.nl/zoeken/bureau-profiel.aspx?ID=355 -
lecturer new media management
Hogeschool Utrecht Communication & Journalism
(Educational Institution; 1001-5000 employees; Higher Education industry)
July 2006 — Present (3 years 1 month)
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business developer/ partner
Realzar BV
(Management Consulting industry)
December 2005 — November 2008 (3 years)
@Realzar we help (online) concepts and businesses develop, mature and increase ROI. Depending on the (viability) of projects we consult, invest, broker or project-manage for a fee or a share of revenue/ share of company.
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programme manager creative industries
Virtueel Platform
(Museums and Institutions industry)
March 2006 — October 2008 (2 years 8 months)
Responsible for creating projects & events like:
* Art & Games Prize 'Ding!' http://www.virtueelplatform.nl/page/11790/en
* Culture 2.0 http://www.virtueelplatform.nl/search/3678/en
* Jeugd 2.0 http://www.virtueelplatform.nl/page/5844/en
* Creative Challenge Call Brainstorms http://www.virtueelplatform.nl/page/2783/en
* Round Tables for the Creative Industries http://www.virtueelplatform.nl/page/504/en -
p.t. lecturer strategy & (e-)business
HES Graduate Programmes
(Educational Institution; Higher Education industry)
August 2005 — July 2007 (2 years)
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p.t. lecturer reputation management
Intercollege Business School/ HES Amsterdam
(Higher Education industry)
December 2003 — August 2006 (2 years 9 months)
BA & MBA level teaching on the subject of Communication & Reputation Management, mixing theory with development of essential entrepreneurial skills.
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interactive & digital media strategist
MediaMonks
(Online Media industry)
June 2005 — July 2006 (1 year 2 months)
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consultant/ business development
Syntens
(Non-Profit; 201-500 employees; Management Consulting industry)
February 2002 — June 2005 (3 years 5 months)
Senior Consultant @ Syntens for IT and (new) media companies on Strategy, Innovation and Marketing.
Business development and R & D for the Creative Industries: Art & Culture, Media- & Entertainment, Creative Services -
owner
Vault Business Events
(Partnership; 1-10 employees; Public Relations and Communications industry)
2000 — 2004 (4 years)
In 2001 founded Vault Business events together with two partners. Core business: creating launch events, press introductions, client and stakeholder events for companies like MSN, Microsoft Xbox, Sharp and Winkelman & Van Hessen PR.
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business unit manager/ consultant
Business Management group
(Privately Held; 11-50 employees; Computer Software industry)
1998 — 2000 (2 years)
From 1998 to 2000 worked as Business Unit Manager @ Business Management Group (now Getronics Consulting). Had profit & loss responsibility for a group of 15 consultants and interim managers. Our unit’s client list included Telfort, KPN Mobile, Erasmus University Rotterdam, ABN AMRO Bank & The Ministry of Justice,
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business unit manager/ account manager
Randstad Temporary Employment Services
(Public Company; 10,001 or more employees; RAND; Staffing and Recruiting industry)
1991 — 1998 (7 years)
Worked for 7 years (1991- 1998) @ Randstad Temporary Employment Services starting out as account manager and progressing to business unit manager and member of the management team. Took in- and out of company courses to be a management trainer and group moderator.
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commercial- & event Manager
'36 on the Richter Scale
(Public Relations and Communications industry)
1988 — 1991 (3 years)
In 1988 started working for ’36 on the Richter Scale as commercial & event manager creating events like fashion shows and dance parties for B-to-B clients.
antoinette hoes’s Education
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University of Utrecht, school of Social Sciences
Harvard Method Negotiating 1999 — 1999
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Eggens Post Doctorate Institute
New Dutch Labour Law 1997 — 1998
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University of Amsterdam
no degree , Media-, Information & Copyright Law , 1985 — 1991
- Activities and Societies:
- Editor & Writer for Alibi the faculty Magazine
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Montessori Lyceum Amsterdam
antoinette hoes’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
