Antoine GOUNEL

Current

Founder - Internet Consulting (SEO, SEM) and Online Business Development at WebStorm

Past

Head of Publishers at TRADEDOUBLER
Sales Manager at TRADEDOUBLER
Business Development Manager at KELKOO (a YAHOO! company)

Marketing Manager at KELKOO
Marketing Manager at I-PUZZLE (Webagency)
Financial Controller Assistant at Groupe AUCHAN
Sales manager at SOCIETE GENERALE

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Education

Ecole supérieure de Commerce de Lille

Recommended

8 people have recommended Antoine

Connections

477 connections

Industry

Internet

Websites

Antoine GOUNEL’s Summary

Passion for Internet Business Models.
Traffic buying, Product Management and service monetization.

Antoine GOUNEL’s Specialties:

*** Marketing:
Visibility & Traffic Buying > SEA, Affiliate marketing, White labels / Xml and RSS Partnerships, SEO (On site SEO via url rewriting for example, and off site via PageRank Acquisition), webvertising.

*** SALES of Internet marketing solutions:
- SEO services
- Price comparison shopping
- Affiliate programs
- CPA / CPC / CPM webvertising campaign
- Marketing tools > Analytics, Automatic Bid Management systems, Tracking, SEO Tools
- Taylor-made Consultancy Services.

Antoine GOUNEL’s Experience

Founder - Internet Consulting (SEO, SEM) and Online Business Development

WebStorm

(Internet industry)

September 2007 — Present (1 year 11 months)

My job consists in helping a small and selective portfolio of Internet players boost quickly their revenues while optimizing their margin.

Here are some examples of missions already led for Key European companies but also for promising start-ups from various industries:

- Implementation of the right tracking technologies in terms of efficiency and costs.(Incoming Traffic ROI Optimization)
- Suggestion and management of new and cheap traffic sources unknown by 99% of the market. It has 3 very visible and quick effects on the brand awareness, on the traffic and on the margin / revenues.
- Optimization of existing SEM campaigns, training - brainstorming - tips.
- International development via, for example, the recommendation of the right candidates for the opened positions and via the closing of the first key deals with local publishers, advertisers and agencies.
Structural Partners: Drimki.com (FR Real Estate Exclusive partner of Google) and Kewego.com (Skynet, Lalibre and DHnet Video Plateform solution)
Our playground and parallel passion: http://www.picoprojecteurs.com
Head of Publishers

TRADEDOUBLER

(Public Company; 201-500 employees; Internet industry)

July 2007 — September 2007 (3 months)
Sales Manager

TRADEDOUBLER

(Public Company; 201-500 employees; Internet industry)

October 2006 — June 2007 (9 months)

Responsible for the sales of the following TradeDoubler Advertising Solutions:
- td Reach / td Push: Campaigns
- td Pull: Affiliate programs
- td Talk: Pay per Call
- td Toolbox: Adserving, tracking, file hosting, Reporting, Merchandising, SEM.

My customers: 3suisses, La Redoute, GE Money, AutoScout24, Vacature.com, Phonehouse, Immoweb, Vlan, Emprunter.be, Kelkoo, Aquarelle, Photoways, etc.
Business Development Manager

KELKOO (a YAHOO! company)

(Public Company; 51-200 employees; Internet industry)

December 2003 — October 2006 (2 years 11 months)

Launch of the Belgian website of Kelkoo.com, the leading shopping engine in Europe.
Website available in 2 languages, dutch and french (so 2 indexes, 2 product feeds / merchant, etc.)

Traffic from scratch to 1.4 Million users / month the best months (=25% reach).
Marketing partnerships with the biggest Belgian portals like MSN, Skynet, and Telenet (renamed Zita.be).

Keyword Buying and Bid management on Google and MSN Search with the help of the french and dutch Keyword masters.

Direct xml partnerships (Quefaire.be)
Sales = Hunting + Farming (>100 key customers of the European Internet Landscape.)

Product development and merchandising.

Advertisers: Pixmania, PriceMinister, Foto.com, DVDpost, Dell, Amazon, TGV.com, EuropAssistance, Hotels.com, Flairview, Opodo, etc.

Partners: MSN, Telenet, Skynet, Hotbar, etc.
Marketing Manager

KELKOO

(Privately Held; 51-200 employees; Internet industry)

April 2003 — December 2003 (9 months)

Keyword buying: Google, Espotting (Miva), Overture (YSM) & MSN
From 200K to 1 Million Clicks per month
Marketing Manager

I-PUZZLE (Webagency)

(Privately Held; 51-200 employees; Internet industry)

April 2002 — September 2002 (6 months)

Launch of the Search Engine Optimization activity
- Benchmark
- launch of the B2B website
- Sales (mc solaar, willems, etc)
Financial Controller Assistant

Groupe AUCHAN

(Privately Held; 1001-5000 employees; Internet industry)

June 2002 — September 2002 (4 months)
Sales manager

SOCIETE GENERALE

(Public Company; 1001-5000 employees; Banking industry)

June 2001 — September 2001 (4 months)

Sales of the "Jazz" offer (package of services)

Antoine GOUNEL’s Education

Ecole supérieure de Commerce de Lille

Economics (Master in Project Management) 2001 — 2003

Activities and Societies:

Bureaux des élèves (BDE)

Additional Information

Antoine GOUNEL’s Websites:

Antoine GOUNEL’s Interests:

New technologies and Dee Jaying Addiction for US internet marketing blog articles and rising affection for SEO Contests aiming at positionning strange names on Google.com Teacher at the DJ School of Bruxelles (Academix.be)